Victoria SINCE 1915:
Our great adventure begins with a love story that has captivated millions of people in more than 50 countries over the past 110 years. In 1915, in a small village in La Rioja, in northern Spain, Gregorio had the idea of creating a sneaker, which he named for his first love, his wife Victoria. In an effort to improve the traditional espadrilles, which were produced with a rubber sole at that time, the newly invented vulcanized technique was incorporated in the 50s. That was when the iconic Victoria canvas sneaker was born.


