About Us


At Zappos.com, our purpose is simple: to live and deliver WOW. And as an authorized retailer for all your favorite brands, we get to bring you the best in shoes, clothing, bags, and more!

Twenty years ago, we began as a small online retailer that only sold shoes. Today, we still sell shoes — as well as clothing, handbags, accessories, and more. That "more" is providing the very best customer service, customer experience, and company culture. We aim to inspire the world by showing it's possible to simultaneously deliver happiness to customers, employees, vendors, shareholders, and the community in a long-term, sustainable way.

We hope that in the future people won't even realize we started selling shoes online. Instead, they'll know Zappos as a service company that just happens to sell _______.

Our 10 Core Values are more than just words. They're a way of life.

In January 2005, Zappos polled employees on what they thought the company’s core values should be. Hundreds of ideals were submitted, which resulted in 37 foundational themes. This list was further narrowed down, and on February 14, 2006, the Core Values were introduced.

Besides being distinctive, these beliefs create a framework for Zappos’ actions. These values guide everything we do, including how we interact with our employees, how we interact with our customers and community, and how we interact with our vendors and business partners.

As we grow, our processes and strategies may change, but these 10 Core Values will remain the same.

Deliver WOW Through Service

Embrace and Drive Change

Create Fun and A Little Weirdness

Be Adventurous, Creative, and Open-Minded

Pursue Growth and Learning

Build Open and Honest Relationships With Communication

Build a Positive Team and Family Spirit

Do More With Less

Be Passionate and Determined

Be Humble

The Four C’s

Since our humble beginnings, Zappos has been a customer-obsessed company that focuses on delivering a WOW experience. We aim to inspire the world by showing it’s possible to simultaneously deliver happiness to customers, as well as employees, vendors, shareholders and the community, in a long-term, sustainable way.

This vision led Zappos to deliver happiness through the four C’s: Commerce, Customer Service, Company Culture, Community.

As Zappos continues to transform and scale, we want to ensure the four C’s remain top of mind in our day-to-day business operations. This means offering shoppers more clothing styles and variety, reimagining ways to exceed customer expectations, protecting and growing our company culture, and serving communities near and far.

More Than Shoes

Over the years, Zappos has evolved its product selection to include clothing, handbags, and accessories. The one thing that hasn’t changed, however, is our focus on the customer.

A service company at heart, Zappos’ purpose is to live and deliver WOW. This obsession led us to be one of the first online retailers to offer free next-day shipping and free returns. Further, our 365-day return policy gives even the most indecisive shopper time to contemplate their purchase.

In July 2009, the company announced its plan to join the Amazon family. With both businesses sharing a strong passion for customer service, it was a natural fit.

Although Zappos maintains itself as a service company that happens to sell ______, we believe that kindness, inclusion, and compassion are important aspects of doing business. By partaking in initiatives inside and outside of retail, we hope to build a brighter, kinder community.

Diversity Equity & Inclusion

At Zappos, diversity and individuality are central to our core values.

Zappos for Good

Learn how to easily donate or recycle your secondhand items.

Goods for Good

We're highlighting brands who are making a difference and helping build a better place for us all.