Versace Jeans Couture
Founded by Donatella and Gianni Versace, Versace Jeans Couture is the meeting point between high-fashion detail and contemporary urban context. Jeans are designed incorporating innovative principals of couture through material, construction and detail. A reinterpretation of Versace style through the eyes of modern-day culture.
Born on the Versace runway, the denim was shown with the couture selection, contributing to the name of the brand – Versace Jeans Couture.
A fundamentally simple fabric, denim is enriched with colorful or gold-tone stitching, different textile treatments or different decorative elements that breathe in new life into this enduring fabric, giving it the “Versace stamp."
Born on the Versace runway, the denim was shown with the couture selection, contributing to the name of the brand – Versace Jeans Couture.
A fundamentally simple fabric, denim is enriched with colorful or gold-tone stitching, different textile treatments or different decorative elements that breathe in new life into this enduring fabric, giving it the “Versace stamp."