NO KA ’OI is an athluxury brand rooted in the spirit of yoga, and inspired by the powerful energy of Hawaii. Each collection is created with Italy’s superior design heritage and sensibility.

Launched in 2014, NO KA’OI is a Made in Rilievi brand. The Rilievi Group, founded in 1991 in Bologna, Italy, is a leading company in handmade tailoring and embroidery for the haute couture industry, working with major design houses in both Europe and America. NO KA’OI adapts its couture heirloom to elevate the details of each collection.

NO KA ‘OI flawlessly unites the beauty of fashion and the simplicity of function. Adapting the finest couture principles and construction techniques to produce the best apparel, NO KA’OI creates a cool, fearless way to be stylish in activewear.

Guided by the principles of style, energy and power, NO KA ’OI’s mission is to introduce a design system that is the future of activewear and fashion.

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