Natori

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"I have always believed there are no boundaries," says Josie Natori, founder and CEO of the Natori Company. What began with creating lingerie on her living room floor has evolved into a lifestyle. In 1977, no longer challenged by her position as the first female Vice President of investment banking at Merrill Lynch, Josie was eager to start something new. On a whim she brought an embroidered tunic from her native country of the Philippines to a buyer who encouraged her to turn it into a sleep shirt. Josie took the advice and she was in business! "At the time, lingerie was either lewd or frumpy," said Josie, who worked to fill the niche in between. 35 years later the company has grown into a lifestyle brand.

It seemed like serendipity when the very place she grew up, the place that instilled her with the motivation to become an entrepreneur, was also the inspiration for what turned into a successful lingerie collection. Using the Filipino and Asian aesthetic, Josie was able build a distinct brand, melding the visual appeals of both the East and the West. "I believe art is a gift to enrich one's life, a luxury to experience and enjoy every day. At Natori, we bring art into everything we do; each piece is designed and crafted to be a personal treasure." - Josie Natori

Natori: Selected For You

Natori

Lush Front Close Contour Underwire

$74.00

Natori

Bliss Perfection Contour Underwire 721154

$70.00

Natori

Bliss Girl Brief 3-Pack Pant

$48.00

Natori

Pure Luxe Contour Underwire 732080

$74.00

Natori

Bliss Perfection Strapless Contour Underwire

$72.00

Natori

Bliss Girl Brief 3-Pack Pant

$48.00

Natori

Minimal Convertible Push-Up 727229

$66.00

Natori

Bliss Perfection Contour Underwire

$70.00

Natori

Bliss Perfection Contour Underwire 721154

$70.00

Natori

Bliss Girl Brief 3-Pack Pant

$48.00

Natori

Bliss Perfection Contour Underwire 721154

$70.00

Natori

Pure Luxe Contour Underwire 732080

$74.00

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Latest Natori Reviews

Feathers Contour Plunge Bra 730023

  • Overall3Rated 3 stars out of 5
  • Comfort 4Rated 4 stars out of 5
  • Style 3Rated 3 stars out of 5

Very pretty and I wanted to keep it, but suffered the dreaded boob spillage with this style. Perhaps not so good for size 34G.

on March 24, 2023

Pure Luxe Contour Underwire 732080

  • Overall5Rated 5 stars out of 5
  • Comfort 5Rated 5 stars out of 5
  • Style 4Rated 4 stars out of 5

This bra really works for me in a 34G. No boob spillage and no torture. Very comfortable and good support. Best I’ve found in a while.

on March 24, 2023

Feathers Contour Plunge Bra

  • Overall2Rated 2 stars out of 5
  • Comfort 2Rated 2 stars out of 5
  • Style 3Rated 3 stars out of 5

I weighed this purchase for a long time and finally decided to pull the trigger. I was confused by all positive reviews. There wasn’t much to this bra. The fabric was itchy. It ran way smaller than any of my other bras and the quality just wasn’t there. And I love Natori’s underwear. This bra went back.

on March 23, 2023

Natori Yogi Convertible Underwire Sports Bra 731050

  • Overall5Rated 5 stars out of 5
  • Comfort 5Rated 5 stars out of 5
  • Style 5Rated 5 stars out of 5

Love this bra! Gives the girls a nice lift and makes them look round and perky. Take it from me, I have 3 children under age 5. I know a great bra when I “see” one. Great support with the underwire. When I workout I never have to pull or tug on this bra. Excellent all around! Worth the money !!!

from Orange County, CA on March 22, 2023

Frame Full Fit Unlined Underwire

  • Overall4Rated 4 stars out of 5
  • Comfort 4Rated 4 stars out of 5
  • Style 4Rated 4 stars out of 5

I'm tall and found the shoulder straps too short. I'm also normally a 40C and the 40D fit perfectly -- minus the strap issue

on March 22, 2023

Cushioned Comfort Wireless Contour 723279

  • Overall2Rated 2 stars out of 5
  • Comfort 2Rated 2 stars out of 5
  • Style 2Rated 2 stars out of 5

The band on the 38 was more like a 34. I used a band extender to try on. This isn't padded as many descriptions have stated, even on the Natori website. It's just a tiny bit of soft cushioning. Adjustable straps are still a bit short if you're tall or lower-breasted. I ordered a 38B as there was no larger band size. Positive is that with my prosthetic on the left side, both sides appear round, smooth and natural - almost equal in size with a little spillage from the breast I still have. For reference, I'm trying to survive metastatic breast cancer. After unilateral mastectomy without implant, chemo and 40 straight radiation treatments, I could not find any bra for my prosthetic or the swelling from node removal which has changed my size dramatically. Nothing matches one side to the other and nothing is comfortable four years later and still in treatment. Before mastectomy, I was a small 36C - sometimes a 38 as I have a prominent rib cage - always wore underwire and never a problem finding a bra that fit - usually by Natori, Wacoal or DKNY. Now, I'm all over the place and sometimes need a 42 band and a B cup for my no-breast side with a lighter, new prosthetic. I'm 5'7 with a short torso - all legs and arms - not heavy, just swollen under my arms with some back fat from aging. I ordered this after thousands over the years spent on bras that hurt, didn't fit, didn't fit my prosthetic or gave me a weird shape. I had switched to sport bras for comfort. Underwire is out of the question. This bra would be excellent for someone with an A-C cup if they size up two sizes on the band and aren't low-breasted. It does give support and has nice, round shaping - might be perfect for smaller breasted women with some asymetry (sp?). I imagine it would be very comfortable for smaller band sizes.

on March 21, 2023

Frosted Sherpa-Zip Caftan

  • Overall5Rated 5 stars out of 5
  • Comfort 5Rated 5 stars out of 5
  • Style 5Rated 5 stars out of 5

Very feminine and pretty. Incredibly soft and smooth. Small fit me with plenty of room (5'7" 120 lbs.) Just wish that either the zipper extends to the hem, or that the front beneath the zipper was open, as one must step into the garment.

on March 16, 2023

Dynasty PJ

  • Overall5Rated 5 stars out of 5
  • Comfort 5Rated 5 stars out of 5
  • Style 5Rated 5 stars out of 5

Just beautiful Chinese inspired PJs. Very well made, exquisite detailing and lovely fabric. Fits TTS. Excellent quality like the Natori of years gone by and well worth the price. I bought the matching caftan as well. For reference, I am 5’2”. 100 lbs and got the XS.

on March 11, 2023

Dynasty Zip Caftan

  • Overall5Rated 5 stars out of 5
  • Comfort 5Rated 5 stars out of 5
  • Style 5Rated 5 stars out of 5

Beautiful caftan. Very well made and fine quality like the Natori sleepwear of yesterday. Fits TTS. Highly recommend this caftan. It is well worth the price. For reference, I am 5’2”, 100 lbs. and purchased the XS. It is flowy and not too long on me.

on March 11, 2023

Shangri-La Gown

  • Overall5Rated 5 stars out of 5
  • Comfort 5Rated 5 stars out of 5
  • Style 5Rated 5 stars out of 5

Loved it so much had to get a different color! Very comfortable and slimming. Hubby likes it too.

from Houston Tx on March 09, 2023

Shangri-La Gown

  • Overall5Rated 5 stars out of 5
  • Comfort 5Rated 5 stars out of 5
  • Style 5Rated 5 stars out of 5

Fit perfectly size M. Very slimming and comfortable to sleep in. Love it!

from Houston tx on March 09, 2023

Pure Luxe Contour Underwire 732080

  • Overall5Rated 5 stars out of 5
  • Comfort 5Rated 5 stars out of 5
  • Style 5Rated 5 stars out of 5

Perfect fit, and very comfortable. Just what I was looking for.

on March 08, 2023

Natori Yogi Convertible Underwire Sports Bra 731050

  • Overall4Rated 4 stars out of 5
  • Comfort 4Rated 4 stars out of 5
  • Style 4Rated 4 stars out of 5

The combo of Pink with Gray trim looked more like it was originally pink with white trim that had turned gray from usage. The cups were too big as well. Unfortunately I had to return it. I could see it being comfortable if it had fit. But not as comfy as the Chantelle Everyday High Impact Sports Bra.

from Clearwater on February 23, 2023

Bliss Flex Thong 3-Pack

  • Overall5Rated 5 stars out of 5
  • Comfort 5Rated 5 stars out of 5
  • Style 5Rated 5 stars out of 5

Excellent fit and comfortable wear

on February 16, 2023

Dynasty PJ

  • Overall5Rated 5 stars out of 5
  • Comfort 5Rated 5 stars out of 5
  • Style 5Rated 5 stars out of 5

Best fabric ever! Loved these so much I bought the matching robe, and it's fantastic too!

on February 02, 2023

Bliss Perfection Contour Underwire 721154

  • Overall5Rated 5 stars out of 5
  • Comfort 5Rated 5 stars out of 5
  • Style 4Rated 4 stars out of 5

Super comfortable and supportive. I have been buying Natori for years and I think they updated this bra to make it more comfortable.

on January 28, 2023

Bliss Perfection Contour Underwire 721154

  • Overall5Rated 5 stars out of 5
  • Comfort 5Rated 5 stars out of 5
  • Style 5Rated 5 stars out of 5

I wear a 36DD and I need lots of lift. This bra lifts and separates with a soft, rounded shape. The padding works with my lightweight t-shirts while still looking natural. I purchased the turquoise, and will be getting a color that matches my skin tone as well. Comfortable and cute!

on January 27, 2023

Plush Sherpa Robe 52"

  • Overall1Rated 1 star out of 5
  • Comfort 5Rated 5 stars out of 5
  • Style 5Rated 5 stars out of 5

I received this as a gift, and loved it at first sight, but after 2 weeks of wear, ALL the SHERP ares are full of lint and pilling. Trying to remove it ruins the whole area. I have worn Natori for years have never been disappointed. I’d be very surprised if this is actually Natori

on January 22, 2023

Plush Sherpa Robe 52"

  • Overall5Rated 5 stars out of 5
  • Comfort 5Rated 5 stars out of 5
  • Style 5Rated 5 stars out of 5

The size small instead of medium was perfect for me. I love the color, the soft feel on my body, and the warmth. Great choice for a robe and I have always love Natori intimates.

from Penngrove on January 21, 2023

Plus Size Shangri-La Robe

  • Overall5Rated 5 stars out of 5
  • Comfort 5Rated 5 stars out of 5
  • Style 5Rated 5 stars out of 5

Looks lovely, very comfortable, and fits just right. Yes, would recommend to a friend.

on January 19, 2023

Plush Sherpa Robe 52"

  • Overall5Rated 5 stars out of 5
  • Comfort 5Rated 5 stars out of 5
  • Style 5Rated 5 stars out of 5

I live in my robe while I work from home and wanted a new one in this color ( emerald green). I had never bought anything Natori and I'm so pleased with this purchase. It is so soft and comfortable. The length goes to my ankle (I'm 5'1") which is perfect because I'm always cold. It is warm yet lightweight and not too thick. I will definitely buy this brand again.

on January 17, 2023

Escape Thong 3-Pack

  • Overall4Rated 4 stars out of 5
  • Comfort 3Rated 3 stars out of 5
  • Style 5Rated 5 stars out of 5

The material is lovely, the fit is very good, and the cut looks good however I personally do not find them comfortable. But, as we are all built differently, I imagine these would be liked by many!

on January 16, 2023

Dynamic Convertible Contour Sport Bra

  • Overall3Rated 3 stars out of 5
  • Comfort 3Rated 3 stars out of 5
  • Style 5Rated 5 stars out of 5

Seemed true to size and looked nice. Just not supportive enough for me.

from Seattle, WA on January 15, 2023

Enchant Lace Trim Chemise

  • Overall5Rated 5 stars out of 5
  • Comfort 5Rated 5 stars out of 5
  • Style 5Rated 5 stars out of 5

Feels and looks beautiful. I have sensitive skin and therefore shy away from lingerie (the itch factor of many cheaper fabrics/stitching). But Natori knocked it out of the park with this one!

on January 13, 2023

Plush Sherpa Robe 52"

  • Overall4Rated 4 stars out of 5
  • Comfort 4Rated 4 stars out of 5
  • Style 4Rated 4 stars out of 5

Too small. Need Exta Large.

from Thousand Oaks, CA 91360 on January 05, 2023

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