Natori

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"I have always believed there are no boundaries," says Josie Natori, founder and CEO of the Natori Company. What began with creating lingerie on her living room floor has evolved into a lifestyle. In 1977, no longer challenged by her position as the first female Vice President of investment banking at Merrill Lynch, Josie was eager to start something new. On a whim she brought an embroidered tunic from her native country of the Philippines to a buyer who encouraged her to turn it into a sleep shirt. Josie took the advice and she was in business! "At the time, lingerie was either lewd or frumpy," said Josie, who worked to fill the niche in between. 35 years later the company has grown into a lifestyle brand.

It seemed like serendipity when the very place she grew up, the place that instilled her with the motivation to become an entrepreneur, was also the inspiration for what turned into a successful lingerie collection. Using the Filipino and Asian aesthetic, Josie was able build a distinct brand, melding the visual appeals of both the East and the West. "I believe art is a gift to enrich one's life, a luxury to experience and enjoy every day. At Natori, we bring art into everything we do; each piece is designed and crafted to be a personal treasure." - Josie Natori

Natori: Selected For You

Natori

Bliss Perfection Contour Underwire 721154

$68.00

Natori

Zone Full Fit Smoothing Contour Underwire Bra

$68.00

Natori

Feathers Contour Plunge Bra 730023

$68.00

Natori

Bliss Cotton Girl Brief 3-Pack

$48.00

Natori

Bliss Perfection Strapless Contour Underwire

$72.00

Natori

Pure Luxe Contour Underwire 732080

$72.00

Natori

Bliss Perfection Contour Underwire 721154

$68.00

Natori

Bliss Perfection Contour Underwire 721154

$68.00

Natori

Bliss Cotton Full Brief

$20.00

Natori

Feathers Contour Plunge Bra 730023

$68.00

Natori

Bliss Cotton Girl Brief 3-Pack

$48.00

Natori

Natori Yogi Convertible Underwire Sports Bra 731050

$68.00

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Latest Natori Reviews

Shangri-La Robe

  • Overall5Rated 5 stars out of 5
  • Comfort 5Rated 5 stars out of 5
  • Style 5Rated 5 stars out of 5

Material is so soft and comfortable. Received item just as described.

on September 15, 2021

Review for Zappos Rewards Points

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Shangri-La Gown

  • Overall5Rated 5 stars out of 5
  • Comfort 5Rated 5 stars out of 5
  • Style 5Rated 5 stars out of 5

Material is soft and comfortable. Just what I was looking for, an everyday kind of nighty.

on September 15, 2021

Review for Zappos Rewards Points

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Enchant Lace Trim Chemise

  • Overall5Rated 5 stars out of 5
  • Comfort 5Rated 5 stars out of 5
  • Style 5Rated 5 stars out of 5

Material is soft and comfortable. Just what I was looking for, an everyday kind of nighty.

on September 15, 2021

Review for Zappos Rewards Points

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Bliss French Cut

  • Overall5Rated 5 stars out of 5
  • Comfort 5Rated 5 stars out of 5
  • Style 5Rated 5 stars out of 5

They run large. I reordered in a size small. I have a med build.

on September 09, 2021

Review for Zappos Rewards Points

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Bliss French Cut 3-Pack

  • Overall5Rated 5 stars out of 5
  • Comfort 5Rated 5 stars out of 5
  • Style 5Rated 5 stars out of 5

Extremely comfortable but run large. I usually wear medium but ordered a small & they fit perfectly. I have a medium build.

on September 09, 2021

Review for Zappos Rewards Points

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Shangri-La Robe

  • Overall5Rated 5 stars out of 5
  • Comfort 5Rated 5 stars out of 5
  • Style 5Rated 5 stars out of 5

I ordered a large and the fit is perfect. I’ve been looking for a robe with kimona length sleeves for a long time and this fits the bill.

on September 07, 2021

Review for Zappos Rewards Points

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Enchant Lace Trim Chemise

  • Overall5Rated 5 stars out of 5
  • Comfort 5Rated 5 stars out of 5
  • Style 5Rated 5 stars out of 5

Fit perfectly, elegant and lovely.

on September 07, 2021

Review for Zappos Rewards Points

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Bliss French Cut 3-Pack

  • Overall5Rated 5 stars out of 5
  • Comfort 5Rated 5 stars out of 5
  • Style 5Rated 5 stars out of 5

I usually wear a medium but felt the small fit better. I have a medium build.

on September 06, 2021

Review for Zappos Rewards Points

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Bliss Perfection Thong 3-Pack

  • Overall5Rated 5 stars out of 5
  • Comfort 5Rated 5 stars out of 5
  • Style 5Rated 5 stars out of 5

Used to wear hanky panky thongs but these natori ones are my faves now! Super comfy and don’t even feel you have them on

on September 03, 2021

Review for Zappos Rewards Points

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Dynasty Zip Caftan

  • Overall3Rated 3 stars out of 5
  • Comfort 3Rated 3 stars out of 5
  • Style 2Rated 2 stars out of 5

Material is soft and has lovely colors in pattern. Smallish in shoulders and underarms. Sleeves too long, as well as all over length.

on August 31, 2021

Review for Zappos Rewards Points

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Gravity Contour Underwire Sport Bra

  • Overall5Rated 5 stars out of 5
  • Comfort 5Rated 5 stars out of 5
  • Style 5Rated 5 stars out of 5

As if made specially for me. Color a little bright and no matching underwear available; it is a tried and true supportive style for sports;

on August 29, 2021

Review for Zappos Rewards Points

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Aria Full Fit Wireless

  • Overall5Rated 5 stars out of 5
  • Comfort 5Rated 5 stars out of 5
  • Style 5Rated 5 stars out of 5

Very comfortable fabric. Wide straps with no slipping. Fit as expected.

on August 26, 2021

Review for Zappos Rewards Points

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Element Memory Convertible Contour Underwire Bra 736046

  • Overall3Rated 3 stars out of 5
  • Comfort 5Rated 5 stars out of 5
  • Style 4Rated 4 stars out of 5

I ordered a 32DDD. The band seemed looser than I am accustomed to, so I had to hook it for the tightest closure. It was comfy and the straps were comfortable and the cups provide modesty in air conditioning. However, I have to return it due to some spillage in the cleavage area. Based on another review, I thought I would be fine not thinking I was that full up top, but apparently I am. Would have kept it had it not been for that.

on August 24, 2021

Review for Zappos Rewards Points

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Zone Full Fit Smoothing Contour Underwire Bra

  • Overall4Rated 4 stars out of 5
  • Comfort 4Rated 4 stars out of 5
  • Style 4Rated 4 stars out of 5

This is my favorite bra for the feel of the fabric and overall look. Unfortunately, the cup sizes stop at DD for my band size so I am heartbroken that I probably won't be able to find my fit. But if you're a smaller busted person, this is super smooth, comfortable, supportive, and doesn't feel like body armor.

on August 23, 2021

Review for Zappos Rewards Points

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Bliss French Cut 3-Pack

  • Overall3Rated 3 stars out of 5
  • Comfort 5Rated 5 stars out of 5
  • Style 2Rated 2 stars out of 5

Well, I thought these were going to be French cut, you know, up to the waist? They're French cut bikini. Love the cotton, not the cut. It's not really what I wanted. Bummer for me.

from Georgetown, TX on August 21, 2021

Review for Zappos Rewards Points

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Alpine Slipper

  • Overall3Rated 3 stars out of 5
  • Comfort 5Rated 5 stars out of 5
  • Style 2Rated 2 stars out of 5

Slipper was very soft, but it was pretty wide with not a ton of fabric covering the top of the feet (just barely covered by toes). I'll be returning.

on August 20, 2021

Review for Zappos Rewards Points

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Shangri-La Gown

  • Overall3Rated 3 stars out of 5
  • Comfort 3Rated 3 stars out of 5
  • Style 3Rated 3 stars out of 5

I ordered this Natori night gown. It is NOT a Natori. Completely different called Shadow line. Not even close to quality of a Natori. Terrible disappointed

from St.Louis on August 15, 2021

Review for Zappos Rewards Points

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Bliss Perfection Contour Underwire 721154

  • Overall5Rated 5 stars out of 5
  • Comfort 5Rated 5 stars out of 5
  • Style 4Rated 4 stars out of 5

soooo soft! good support and comfortable. I haven’t had the issue of the noise or the itchiness on my back. I love the bra. I’m a 34B and it offers great support.

from Colorado on August 13, 2021

Review for Zappos Rewards Points

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Bliss Perfection Contour Underwire 721154

  • Overall5Rated 5 stars out of 5
  • Comfort 5Rated 5 stars out of 5
  • Style 5Rated 5 stars out of 5

I've worn this same bra for many years and still find it one of the most comfortable I've ever owned. It runs true to size and provides full coverage with a very soft feel.

on August 12, 2021

Review for Zappos Rewards Points

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Bliss Cotton Girl Brief 3-Pack

  • Overall4Rated 4 stars out of 5
  • Comfort 5Rated 5 stars out of 5
  • Style 4Rated 4 stars out of 5

Comfortable and doesn't ride up. Cotton fabric feels and wears is so much better than modal. One star off for washing instructions that say delicate wash and do not tumble dry. Next time I will size up and brave the dryer shrinkage.

from Santa Cruz on August 12, 2021

Minimal Demi Contour Underwire Bra 711229

  • Overall4Rated 4 stars out of 5
  • Comfort 5Rated 5 stars out of 5
  • Style 4Rated 4 stars out of 5

I liked this bra, and it is actually the most comfortable underwire I have tried on in a while (hence the 5 star), however, I found it to be not particularly flattering for my very small chest. I will say that this is a very comfortable, well made basic underwire bra. The fabric is soft and smooth to the touch, the cup spacing was perfect (the cups on 34a bras can frequently be too close together on my frame), and NO CUP GAPPING. I almost always have cup gapping issues with underwire bras and have stopped wearing them for a while. The problems were that I could still slightly see my nipples through the padding of the bra (I guess because the material is less ridged that some other bra cups), and it flattened me out in a way I found unflattering. Honestly, if I can't find another underwire this comfortable but with a bit more lift for my tiny chest, I might rebuy this bra.

on August 08, 2021

Review for Zappos Rewards Points

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Bliss Perfection Unlined Underwire 724154

  • Overall4Rated 4 stars out of 5
  • Comfort 3Rated 3 stars out of 5
  • Style 3Rated 3 stars out of 5

I like Natori bras, they often fit well. This one has no padding, just stretchy, soft fabric, which I was looking for. I ordered my usual Natori size (from my fave understated underwire, 34C), and one cup size smaller. The band is big compared to the other bra, and the cup is too. So I may need a 32 C. But the think I dislike about it - maybe a deal breaker for me - is the lace that goes lower onto the chest below the band in front.

on August 06, 2021

Review for Zappos Rewards Points

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Feathers Long Sleeve PJ

  • Overall5Rated 5 stars out of 5
  • Comfort 5Rated 5 stars out of 5
  • Style 5Rated 5 stars out of 5

great price on fabulous brand and fit and so soft

from chevy chase on August 05, 2021

Review for Zappos Rewards Points

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Define Athlesiure Bralette 755256

  • Overall4Rated 4 stars out of 5
  • Comfort 5Rated 5 stars out of 5
  • Style 5Rated 5 stars out of 5

supportive yet comfy perfect

from chevy chase on August 05, 2021

Review for Zappos Rewards Points

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Limitless Convertible Contour Wireless Sport Bra 723195

  • Overall3Rated 3 stars out of 5
  • Comfort 3Rated 3 stars out of 5
  • Style 3Rated 3 stars out of 5

I am a 30DDD and supportive sports bras that do not give me uni-boob are hard to find. This bra is cute on, soft material and I initially thought it was great so I cut the tags off. My thoughts changed after I wore it a day. Even though it does not have underwires there is a hard plastic on both sides just behind the armpit that rubbed and chaffed on one side, making it very uncomfortable. The adjustments on the straps also make a strange squeaking noise. Wish I’d known all of this before I cut the tags off.

from US on August 02, 2021

Review for Zappos Rewards Points

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