Natori

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"I have always believed there are no boundaries," says Josie Natori, founder and CEO of the Natori Company. What began with creating lingerie on her living room floor has evolved into a lifestyle. In 1977, no longer challenged by her position as the first female Vice President of investment banking at Merrill Lynch, Josie was eager to start something new. On a whim she brought an embroidered tunic from her native country of the Philippines to a buyer who encouraged her to turn it into a sleep shirt. Josie took the advice and she was in business! "At the time, lingerie was either lewd or frumpy," said Josie, who worked to fill the niche in between. 35 years later the company has grown into a lifestyle brand.

It seemed like serendipity when the very place she grew up, the place that instilled her with the motivation to become an entrepreneur, was also the inspiration for what turned into a successful lingerie collection. Using the Filipino and Asian aesthetic, Josie was able build a distinct brand, melding the visual appeals of both the East and the West. "I believe art is a gift to enrich one's life, a luxury to experience and enjoy every day. At Natori, we bring art into everything we do; each piece is designed and crafted to be a personal treasure." - Josie Natori

Natori: Selected For You

Natori

Bliss Perfection Contour Underwire 721154

$68.00

Natori

Underneath T-Shirt Bra

$68.00

Natori

Bliss Perfection Contour Underwire 721154

$68.00

Natori

Bliss Cotton Girl Brief 3-Pack

$48.00

Natori

Esteem Full Figure Contour Underwire Bra 741214

$66.00

Natori

Feathers Contour Plunge Bra 730023

$68.00

Natori

Cherry Blossom Front Close Unlined Underwire 728191

$66.00

Natori

Bliss Perfection Contour Soft Cup 723154

$64.00

Natori

Bliss Perfection Contour Underwire 721154

$68.00

Natori

Streamline Full Figure Contour Strapless Underwire Bra 749146

$68.00

Natori

Natori Yogi Convertible Underwire Sports Bra 731050

$68.00

Natori

Pure Luxe Contour Underwire 732080

$72.00

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Latest Natori Reviews

Esteem Full Figure Contour Underwire Bra 741214

  • Overall5Rated 5 stars out of 5
  • Comfort 5Rated 5 stars out of 5
  • Style 5Rated 5 stars out of 5

The sizing is perfect and this bra is very comfortable and supportive. I'm ordering a second one now.

from Pinehurst NC on July 06, 2020

Review for Zappos Rewards Points

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Feathers Contour Plunge Bra 730023

  • Overall5Rated 5 stars out of 5
  • Comfort 5Rated 5 stars out of 5
  • Style 5Rated 5 stars out of 5

True to size. Sexy yet comfortable and practical. I will be ordering this bra in different colors. Great to wear with dresses and tank tops. No padding, but it hides nipples.

on July 06, 2020

Review for Zappos Rewards Points

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Bliss Cotton Girl Brief 3-Pack

  • Overall5Rated 5 stars out of 5
  • Comfort 5Rated 5 stars out of 5
  • Style 5Rated 5 stars out of 5

The best! Cotton is best for undies - I stuck to my usual size medium and these are great. I barely know that I have them on and they are super comfortable.

on July 03, 2020

Review for Zappos Rewards Points

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Bliss Perfection Thong

  • Overall5Rated 5 stars out of 5
  • Comfort 5Rated 5 stars out of 5
  • Style 5Rated 5 stars out of 5

These are perfect. They are soft, comfortable, and long lasting.

on June 28, 2020

Review for Zappos Rewards Points

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Underneath T-Shirt Bra

  • Overall5Rated 5 stars out of 5
  • Comfort 5Rated 5 stars out of 5
  • Style 5Rated 5 stars out of 5

In this style and the Bliss style, I size down in band and up in cup compared to other Natori styles

on June 28, 2020

Review for Zappos Rewards Points

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Bliss Perfection Contour Underwire 721154

  • Overall2Rated 2 stars out of 5
  • Comfort 3Rated 3 stars out of 5
  • Style 3Rated 3 stars out of 5

Not good for large breasted women. The 32G did not even come close to fitting a G cup.

on June 19, 2020

Review for Zappos Rewards Points

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Bliss Perfection Contour Underwire 721154

  • Overall5Rated 5 stars out of 5
  • Comfort 5Rated 5 stars out of 5
  • Style 5Rated 5 stars out of 5

I see why other reviewers rave about this bra. So soft and comfy - light high-tech material. I forget I'm wearing one, no red marks where straps dig in. At first, I was worried about being too unpadded, but that has not been the case. I also worried about it not being super supportive, but again, once you start wearing it, it does feel like decent support. I finally realized that the reason no bra feels good is that I was buying a size too small. I will keep buying this bra.

on June 18, 2020

Review for Zappos Rewards Points

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Underneath T-Shirt Bra

  • Overall5Rated 5 stars out of 5
  • Comfort 5Rated 5 stars out of 5
  • Style 5Rated 5 stars out of 5

Will definitely buy more of this brand and style. Fit perfectly. Ordered a 34 DDD. Love it. Wear all day long. Well worth the price

from Amarillo on June 17, 2020

Review for Zappos Rewards Points

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Underneath T-Shirt Bra

  • Overall5Rated 5 stars out of 5
  • Comfort 5Rated 5 stars out of 5
  • Style 5Rated 5 stars out of 5

Perfect fit The most comfortable bra ever.

on June 12, 2020

Review for Zappos Rewards Points

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Zen Floral Chemise

  • Overall3Rated 3 stars out of 5
  • Comfort 3Rated 3 stars out of 5
  • Style 3Rated 3 stars out of 5

Runs much smaller than any other Natori or Josie chemise I’ve had (at least six over the years). Also, top cup and lace stitching on mine was rough and uncomfortable. Returned.

on June 09, 2020

Review for Zappos Rewards Points

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Natori Yogi Convertible Underwire Sports Bra 731050

  • Overall5Rated 5 stars out of 5
  • Comfort 5Rated 5 stars out of 5
  • Style 4Rated 4 stars out of 5

This is by far the most comfortable sports bra with great support for high impact sports. I’m a 36DD and the girls stay in place and I never have to adjust my bra when working out. I wish it came in some different patterns.

from Portland on May 31, 2020

Review for Zappos Rewards Points

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Esteem Full Figure Contour Underwire Bra 741214

  • Overall5Rated 5 stars out of 5
  • Comfort 5Rated 5 stars out of 5
  • Style 5Rated 5 stars out of 5

This is a very comfortable bra. Size is true to other Natori bras I own. No scratchy lace and full coverage. So far, I am very happy with this product. Hopefully it will last a long time like all my other bras have lasted.

from West End on May 29, 2020

Review for Zappos Rewards Points

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Soft Wear Day Bra 725236

  • Overall5Rated 5 stars out of 5
  • Comfort 5Rated 5 stars out of 5
  • Style 5Rated 5 stars out of 5

Super soft and comfortable. Very flattering and easy to wear.

on May 28, 2020

Review for Zappos Rewards Points

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Element Memory Convertible Contour Underwire Bra 736046

  • Overall5Rated 5 stars out of 5
  • Comfort 5Rated 5 stars out of 5
  • Style 5Rated 5 stars out of 5

I'm so happy to be able to buy this particular bra and have done so for years. The Natori Element doesn't disappoint. They are comfortable, supportive and flattering!

on May 22, 2020

Review for Zappos Rewards Points

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Shangri-La Robe

  • Overall5Rated 5 stars out of 5
  • Comfort 5Rated 5 stars out of 5
  • Style 5Rated 5 stars out of 5

PERFECT FIT AND FLATTERING! I am 5’ 3” and over 200lbs. My bra size is 36DD. Everything about this robe is perfect: the lightweight material; adore the kimono sleeves; ties beautifully; and it is ankle length. ADORE IT, and am considering buying another one! ?????

on May 20, 2020

Review for Zappos Rewards Points

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Shangri-La Robe

  • Overall5Rated 5 stars out of 5
  • Comfort 5Rated 5 stars out of 5
  • Style 5Rated 5 stars out of 5

PERFECT FIT. I am 5’ 3” & over 200 lbs. Over the moon with this robe! It’s beautiful and the length is perfect (down to ankles). Highly recommend. Considering buying another one! ?????

on May 20, 2020

Review for Zappos Rewards Points

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Infinity Lace Trim Slip

  • Overall5Rated 5 stars out of 5
  • Comfort 5Rated 5 stars out of 5
  • Style 5Rated 5 stars out of 5

I purchased this slip in black and beige. I wear both of them regularly. I did cut off the lace at the bottom because it was too long for some of my dresses. I like everything about this slip. The fit, the fabric, and the style. I especially like being able to adjust the length with the strap adjustment. I do recommend this slip.

from Washington on May 20, 2020

Review for Zappos Rewards Points

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Bliss Perfection Contour Underwire 721154

  • Overall5Rated 5 stars out of 5
  • Comfort 5Rated 5 stars out of 5
  • Style 5Rated 5 stars out of 5

Excellent!! I needed a replacement for the VS bras I’ve been wearing for the last 4 years, and this fit perfectly. Full coverage, stretchy but fits firmly.

from Washington on May 18, 2020

Review for Zappos Rewards Points

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Bliss Comfort Cotton Boyshorts 3-Pack

  • Overall3Rated 3 stars out of 5
  • Comfort 4Rated 4 stars out of 5
  • Style 5Rated 5 stars out of 5

I think it's unfortunate that these particular boyshorts came only in one size fits all. I am small and these are really bigger than I care for.

from Hawaii on May 13, 2020

Review for Zappos Rewards Points

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Benefit 1/2 Slip

  • Overall4Rated 4 stars out of 5
  • Comfort 5Rated 5 stars out of 5
  • Style 5Rated 5 stars out of 5

I am an XL or 1x and purchased both colors of this slip. I live in an extremely humid hot summer climate so was looking for a 1/2 slip for under summer dresses. I purchased the largest size in this, 2XL. I was thinking it may fit loose, no way! So it fits snug, or lets say fitted around the tummy area. But this was OK since the fabric is made to stretch like the SPANX do. So I haven't worn the slip yet but I moved around and sat down in it and it didn't move or seem to be a problem so I will keep the slips. But I have to say I have had a difficult time even finding a plus size undergarmet. All I wanted was a simple slip, most stores are either sold out of the 1x sizes or plus sizes are just rare to find period in lingerie! I took off a STAR because I thought the 2XL slip should have fit more generous than it did.

on May 13, 2020

Review for Zappos Rewards Points

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Bliss Perfection Contour Underwire 721154

  • Overall4Rated 4 stars out of 5
  • Comfort 5Rated 5 stars out of 5
  • Style 5Rated 5 stars out of 5

I was happily surprised that the fit was perfect and it was extremely comfortable. I wear a 38D and typically try on many bras before I'm happy. However, like other reviews have stated, the plastic parts squeak when you move. Also, the foam in the cups could be thicker. In other words, folks will know if you're cold.(get the drift?).

on May 11, 2020

Review for Zappos Rewards Points

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