Natori

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"I have always believed there are no boundaries," says Josie Natori, founder and CEO of the Natori Company. What began with creating lingerie on her living room floor has evolved into a lifestyle. In 1977, no longer challenged by her position as the first female Vice President of investment banking at Merrill Lynch, Josie was eager to start something new. On a whim she brought an embroidered tunic from her native country of the Philippines to a buyer who encouraged her to turn it into a sleep shirt. Josie took the advice and she was in business! "At the time, lingerie was either lewd or frumpy," said Josie, who worked to fill the niche in between. 35 years later the company has grown into a lifestyle brand.

It seemed like serendipity when the very place she grew up, the place that instilled her with the motivation to become an entrepreneur, was also the inspiration for what turned into a successful lingerie collection. Using the Filipino and Asian aesthetic, Josie was able build a distinct brand, melding the visual appeals of both the East and the West. "I believe art is a gift to enrich one's life, a luxury to experience and enjoy every day. At Natori, we bring art into everything we do; each piece is designed and crafted to be a personal treasure." - Josie Natori

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Latest Natori Reviews

Natori Yogi Convertible Underwire Sports Bra 731050

Natori Yogi Convertible Underwire Sports Bra 731050

  • Overall5Rated 5 stars5Rated 5 stars
  • Comfort 5Rated 5 stars5Rated 5 stars
  • Style 4Rated 4 stars4Rated 4 stars

I just bought my fourth color in this bra. At first I tried my first Yogi Convertible bra for the gym, but then I started wearing it to work and discovered at the end of the day, it was still comfortable unlike my non-sports Natori Bliss underwire bra. The cups run a little more roomy than my other Natori, but after wearing all day the bra just forms to your body. The straps can be a little annoying when the excess from the ladder setting flaps out, and it's hard to reach to tuck it in once you have the bra on, but after a while, it starts to lay flat. Most important for me is the comfort all over, and especially in the underwire - the bottom does not roll up, and the shoulder straps. I'm just happy to be comfortable!

from SC on November 14, 2018

Review for Zappos Rewards Points

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Feathers Hipster

Feathers Hipster

  • Overall4Rated 4 stars4Rated 4 stars
  • Comfort 5Rated 5 stars5Rated 5 stars
  • Style 5Rated 5 stars5Rated 5 stars

Comfortable, flattering fit and style. Lace is integral to the fabric so finish is smooth and even. Too soon to tell if it will last. Availability is extremely limited, which is frustrating. Is it an attempt to create prestige or just poor management? 5 stars for comfort and style but 4 stars for everything else.

on November 13, 2018

Bliss Perfection Contour Soft Cup 723154

Bliss Perfection Contour Soft Cup 723154

  • Overall5Rated 5 stars5Rated 5 stars
  • Comfort 5Rated 5 stars5Rated 5 stars
  • Style 5Rated 5 stars5Rated 5 stars

I was looking for a bra without an underwire, but still provides support, padding, and shape. This bra fit that niche. I used to wear Natori's push-up bra, but the Bliss Perfection is much more comfortable for everyday wear. The back clasp is positioned lower on the back than other bras, which provides a better fit. The straps stay on my shoulders and the bra does not ride up when moving around. Two bones on either side really keep everything in place, but I don't really feel them like I do the edges of an underwire. My tee-shirts lay nicely without any bra lines. This is truly the most comfortable bra I own.

on November 11, 2018

Review for Zappos Rewards Points

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Bella Cheeky Brief

Bella Cheeky Brief

  • Overall5Rated 5 stars5Rated 5 stars
  • Comfort 5Rated 5 stars5Rated 5 stars
  • Style 5Rated 5 stars5Rated 5 stars

Comfort and fit, ... perfect ;)

on November 04, 2018

Review for Zappos Rewards Points

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Feathers Contour Plunge Bra 730023

Feathers Contour Plunge Bra 730023

  • Overall3Rated 3 stars3Rated 3 stars
  • Comfort 3Rated 3 stars3Rated 3 stars
  • Style 4Rated 4 stars4Rated 4 stars

looks pretty, but NO support for my DDDs. probably okay if you're big busted and want to wear something plunge-y/cleavage-y, but there will be LOTS of jigglin.

from DC on November 03, 2018

Review for Zappos Rewards Points

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Natalie Velvet Robe

Natalie Velvet Robe

  • Overall5Rated 5 stars5Rated 5 stars
  • Comfort 5Rated 5 stars5Rated 5 stars
  • Style 5Rated 5 stars5Rated 5 stars

Yes...yes...yes...love. So elegant, warm. I'm short (5ft)- the length in the sleeves is perfect. It flows down to my feet.

on November 03, 2018

Review for Zappos Rewards Points

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Sublime Full Fit Convertible Tank Underwire Bra 731129

Sublime Full Fit Convertible Tank Underwire Bra 731129

  • Overall5Rated 5 stars5Rated 5 stars
  • Comfort 5Rated 5 stars5Rated 5 stars
  • Style 4Rated 4 stars4Rated 4 stars

It may be a little pricey but good bras aren’t cheap! This is my new favorite bra! Super comfortable all day long! I wanted another one in the nude color but Zappos was out of my size so I had to order directly from Natori. I like that it converts to wear with tanks too!

from Glen Dale, WV on November 02, 2018

Review for Zappos Rewards Points

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Bliss Perfection Contour Underwire 721154

Bliss Perfection Contour Underwire 721154

  • Overall4Rated 4 stars4Rated 4 stars
  • Comfort 5Rated 5 stars5Rated 5 stars
  • Style 3Rated 3 stars3Rated 3 stars

This bra is VERY comfortable and fits well. The style is not my favorite, though. It separates my breasts and shrinks my cleavage, two things I thought were impossible being a 30G. I usually buy bras that make my “girls” look good, and this bra does not do that. I will keep it because it’s so comfy, but I won’t be wearing it for date night!

from Grand Rapids, MI on October 26, 2018

Review for Zappos Rewards Points

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Fishnet Pantyhose

Fishnet Pantyhose

  • Overall5Rated 5 stars5Rated 5 stars
  • Comfort 5Rated 5 stars5Rated 5 stars
  • Style 5Rated 5 stars5Rated 5 stars

I forgot to add to my review that I ordered Large and am 5’8”, 150 lb. Fit was perfect, not a strain to them pull up.

from Boston on October 26, 2018

Review for Zappos Rewards Points

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Fishnet Pantyhose

Fishnet Pantyhose

  • Overall5Rated 5 stars5Rated 5 stars
  • Comfort 5Rated 5 stars5Rated 5 stars
  • Style 5Rated 5 stars5Rated 5 stars

Perfect fishnet tights! More durable during first wearing than I thought they’d be.

from Boston on October 26, 2018

Review for Zappos Rewards Points

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Bliss Perfection Contour Soft Cup 723154

Bliss Perfection Contour Soft Cup 723154

  • Overall5Rated 5 stars5Rated 5 stars
  • Comfort 5Rated 5 stars5Rated 5 stars
  • Style 5Rated 5 stars5Rated 5 stars

I love this bra. It is soft and comfortable. It fits me well—and I am hard to fit, being an A cup.

from Oakland on October 26, 2018

Review for Zappos Rewards Points

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Bliss Perfection Contour Soft Cup 723154

Bliss Perfection Contour Soft Cup 723154

  • Overall3Rated 3 stars3Rated 3 stars
  • Comfort 3Rated 3 stars3Rated 3 stars
  • Style 4Rated 4 stars4Rated 4 stars

The size is true to other Natori sizes. This is a very well made comfortable bra... at first. After a few hours the bottom band curled up and was somewhat uncomfortable depending upon the position I was in (sitting or standing). I should not have taken the tags off but it was so comfortable when i first put it on i had not idea it was going to do that. When the bottom curls up it puts pressure on my ribcage and it hurts after a while and i had to continually try to yank it down. Too bad - it's really pretty though.

from SC on October 25, 2018

Review for Zappos Rewards Points

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Ginza Opaque Fashion Crew

Ginza Opaque Fashion Crew

  • Overall4Rated 4 stars4Rated 4 stars
  • Comfort 3Rated 3 stars3Rated 3 stars
  • Style 4Rated 4 stars4Rated 4 stars

I did not realize these were tube-style. Probably great with flats. Very light weight. Just not what I was looking for. I cannot honestly rate comfort because I returned without trying them on.

on October 23, 2018

Review for Zappos Rewards Points

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Hidden Glamour Full Fit Contour Underwire 736044

Hidden Glamour Full Fit Contour Underwire 736044

  • Overall5Rated 5 stars5Rated 5 stars
  • Comfort 5Rated 5 stars5Rated 5 stars
  • Style 5Rated 5 stars5Rated 5 stars

I love this bra! It is extremely comfortable and supportive. Also, it leaves no lines! The pink color is very pretty!

from Houston on October 22, 2018

Bliss Perfection Contour Underwire 721154

Bliss Perfection Contour Underwire 721154

  • Overall5Rated 5 stars5Rated 5 stars
  • Comfort 5Rated 5 stars5Rated 5 stars
  • Style 5Rated 5 stars5Rated 5 stars

I tried several brands and this was hands down my favorite. It is just so comfy and light. It holds my girls up quite well. I sent the others back and got 2 more of this style. Love it. And one more thing, I hate bra shopping. Thanks to Zappos I love shopping at home!!

from Missouri on October 21, 2018

Review for Zappos Rewards Points

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Natori Yogi Convertible Underwire Sports Bra 731050
Bliss Day Bra 747058

Bliss Day Bra 747058

  • Overall3Rated 3 stars3Rated 3 stars
  • Comfort 5Rated 5 stars5Rated 5 stars
  • Style 5Rated 5 stars5Rated 5 stars

I am a 34B, and have a different Natori bra in medium that I ADORE, but this one fits comparatively tight and creates a uni-boob on me.

on October 08, 2018

Bliss Perfection Racerback Day Bra

Bliss Perfection Racerback Day Bra

  • Overall5Rated 5 stars5Rated 5 stars
  • Comfort 5Rated 5 stars5Rated 5 stars
  • Style 5Rated 5 stars5Rated 5 stars

I’m a 34B and this is my new favorite bra—so comfortable and flattering. The shoulder straps do graze my neck, so it doesn’t work well with certain tops, particularly scoop necks, but it’s great for everything else. LOVE.

on October 06, 2018

Feathers Contour Plunge Bra 730023

Feathers Contour Plunge Bra 730023

  • Overall4Rated 4 stars4Rated 4 stars
  • Comfort 4Rated 4 stars4Rated 4 stars
  • Style 4Rated 4 stars4Rated 4 stars

This is my go-to bra for T-shirts. I rarely wear a bra unless I have to, and this is the only one I can tolerate; I have it in 3 colors. It's comfortable and moves with you, and the lining is enough to smooth lines and hide nipples but not look too padded.

from Portland, OR on October 06, 2018

Review for Zappos Rewards Points

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Grace Maternity No Wire Contour Bra

Grace Maternity No Wire Contour Bra

  • Overall5Rated 5 stars5Rated 5 stars
  • Comfort 5Rated 5 stars5Rated 5 stars
  • Style 5Rated 5 stars5Rated 5 stars

This is the best nursing bra around. I got many of them. So soft and easy to use.

on October 05, 2018

Review for Zappos Rewards Points

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Feathers Contour Plunge Bra 730023

Feathers Contour Plunge Bra 730023

  • Overall3Rated 3 stars3Rated 3 stars
  • Comfort 3Rated 3 stars3Rated 3 stars
  • Style 5Rated 5 stars5Rated 5 stars

Very cute. The band fits as expected. The cut is not well-suited for the cup size I ordered: over the course of the day there's considerable spillage over the top of the cup, requiring multiple adjustments.

on October 04, 2018

Review for Zappos Rewards Points

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Bliss Perfection Contour Underwire 721154

Bliss Perfection Contour Underwire 721154

  • Overall5Rated 5 stars5Rated 5 stars
  • Comfort 5Rated 5 stars5Rated 5 stars
  • Style 5Rated 5 stars5Rated 5 stars

Love love love this bra! After having a baby my big boobs became enormous and I needed support but also something cute. Have this in a size G and love it for all day all night wear, keeps them up and feeling great.

on October 01, 2018

Review for Zappos Rewards Points

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Element Memory Convertible Contour Underwire Bra 736046

Element Memory Convertible Contour Underwire Bra 736046

  • Overall5Rated 5 stars5Rated 5 stars
  • Comfort 5Rated 5 stars5Rated 5 stars
  • Style 5Rated 5 stars5Rated 5 stars

This is an extremely comfortable bra. I ordered the same size that I typically buy in stores, and it ended up fitting perfectly! Looks great under t-shirts. Would buy this again for sure.

on October 01, 2018

Review for Zappos Rewards Points

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Element Memory Convertible Contour Underwire Bra 736046

Element Memory Convertible Contour Underwire Bra 736046

  • Overall5Rated 5 stars5Rated 5 stars
  • Comfort 5Rated 5 stars5Rated 5 stars
  • Style 5Rated 5 stars5Rated 5 stars

My very hard to please sister found this bra. I was having to return ones that I tried (thank you zappos!) because they appeared to be thick enough for modesty but were not. Later I zoomed in on one of them and saw that they had had to put a pasty on the model to take the photograph. Um, no. My sister said this bra worked for her and she loved the memory foam cup material. And I agree with her. The bra is comfortable even in humidity, great under the workout tops I often wear for daily life (I'm retired) and the underwires are ok for my short torso but wider rib cage and back. I tried the convertible option and it did not work for the blouse I was wearing - straps were too far toward my neck. And the conversion was not a quick and easy process for me. But that is a minor issue for me and my wardrobe. I don't need anything girly - comfort is the most import factor when I choose my clothes.

from Chicago on September 30, 2018

Review for Zappos Rewards Points

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Conform Full Fit Memory Contour Convertible Underwire

Conform Full Fit Memory Contour Convertible Underwire

  • Overall5Rated 5 stars5Rated 5 stars
  • Comfort 5Rated 5 stars5Rated 5 stars
  • Style 5Rated 5 stars5Rated 5 stars

I tried the Natori Element Memory, liked it, and looked for others that have the same material for the cups and found this one. I am very picky on full coverage, no nipple issues, and think the memory foam that covers and conforms to size will work out well for me. I have only worn it a few times and have not tried the convertible feature yet. So far I am very happy. I have had to return other brands that say they are "full coverage" but don't work for me.

from Chicago on September 30, 2018

Review for Zappos Rewards Points

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