Natori

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"I have always believed there are no boundaries," says Josie Natori, founder and CEO of the Natori Company. What began with creating lingerie on her living room floor has evolved into a lifestyle. In 1977, no longer challenged by her position as the first female Vice President of investment banking at Merrill Lynch, Josie was eager to start something new. On a whim she brought an embroidered tunic from her native country of the Philippines to a buyer who encouraged her to turn it into a sleep shirt. Josie took the advice and she was in business! "At the time, lingerie was either lewd or frumpy," said Josie, who worked to fill the niche in between. 35 years later the company has grown into a lifestyle brand.

It seemed like serendipity when the very place she grew up, the place that instilled her with the motivation to become an entrepreneur, was also the inspiration for what turned into a successful lingerie collection. Using the Filipino and Asian aesthetic, Josie was able build a distinct brand, melding the visual appeals of both the East and the West. "I believe art is a gift to enrich one's life, a luxury to experience and enjoy every day. At Natori, we bring art into everything we do; each piece is designed and crafted to be a personal treasure." - Josie Natori

Natori: Selected For You

Natori

Bliss Perfection Contour Underwire 721154

$66.00

Natori

Pure Luxe Contour Underwire 732080

$72.00

Natori

Element Memory Convertible Contour Underwire Bra 736046

$68.00

Natori

Bliss Cotton Girl Brief 3-Pack

$48.00

Natori

Understated Contour Underwire 132025

$66.00

Natori

Feathers Contour Plunge Bra 730023

$68.00

Natori

Streamline Full Figure Contour Strapless Underwire Bra 749146

$68.00

Natori

Bliss Perfection Contour Underwire 721154

$66.00

Natori

Zone Full Fit Smoothing Contour Underwire Bra

$68.00

Natori

Bliss Perfection Contour Underwire 721154

$66.00

Natori

Natori Yogi Convertible Underwire Sports Bra 731050

$68.00

Natori

Natori Yogi Convertible Underwire Sports Bra 731050

$68.00

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Latest Natori Reviews

Bliss Perfection Contour Soft Cup 723154

  • Overall4Rated 4 stars out of 5
  • Comfort 4Rated 4 stars out of 5
  • Style 4Rated 4 stars out of 5

Disappointed in this bra beacuse the seemingly wide body band is NOT wid at all. The decorative lace aroung the bottom perimeter makes it seem wide. Other than that, it's a nice enough bra, but it's nothing of note. Maybe a little over-priced for what it is. I'm sticking with Wacoal bras, which are exceptionally well-made and last almost forever.

from South Carolina on June 10, 2019

Review for Zappos Rewards Points

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Plus Size Shangri-La Gown

  • Overall5Rated 5 stars out of 5
  • Comfort 5Rated 5 stars out of 5
  • Style 5Rated 5 stars out of 5

I bought this as a hopeful just in case it happens to work item, fully expecting I'd be sending it back, but I love it. It's silky and soft and flattering and so comfortable. My only complaint is that it stretches out a bit as you wear it (though washing it brings it back to the right fit).

on June 09, 2019

Review for Zappos Rewards Points

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Bliss Cotton Girl Brief

  • Overall5Rated 5 stars out of 5
  • Comfort 5Rated 5 stars out of 5
  • Style 5Rated 5 stars out of 5

My favorite everyday underwear! I ordered the XS and am 5"3, 120 lbs, size 26 in jeans.

on June 07, 2019

Review for Zappos Rewards Points

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Bliss Cotton Full Brief

  • Overall4Rated 4 stars out of 5
  • Comfort 4Rated 4 stars out of 5
  • Style 4Rated 4 stars out of 5

I bought a pair of these and like them a lot-- I was afraid they would dig in at the legs but the material is soft and stretchy. HOWEVER, Zappo's is overpricing these. A single pair sells for $18 everywhere else!

on June 03, 2019

Review for Zappos Rewards Points

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Natori Yogi Convertible Underwire Sports Bra 731050

  • Overall4Rated 4 stars out of 5
  • Comfort 4Rated 4 stars out of 5
  • Style 3Rated 3 stars out of 5

Worked well as a bra for yoga. For a more active sport with more art movement, it probably is a little chafing under the underarm area

on June 03, 2019

Review for Zappos Rewards Points

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Bliss Perfection Contour Soft Cup 723154

  • Overall5Rated 5 stars out of 5
  • Comfort 5Rated 5 stars out of 5
  • Style 5Rated 5 stars out of 5

I ordered a 34b. I am a breast cancer survivor so bras don’t fit me like they used to. This was is perfect. So comfortable!

on June 02, 2019

Review for Zappos Rewards Points

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Bliss Perfection Racerback Day Bra

  • Overall5Rated 5 stars out of 5
  • Comfort 5Rated 5 stars out of 5
  • Style 5Rated 5 stars out of 5

Love this bralette. I am a breast cancer survivor and this is perfect.

on June 02, 2019

Review for Zappos Rewards Points

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Serene Slip

  • Overall5Rated 5 stars out of 5
  • Comfort 5Rated 5 stars out of 5
  • Style 5Rated 5 stars out of 5

This is a great slip, at a good price. I’m glad I found it.

on June 01, 2019

Review for Zappos Rewards Points

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Gravity Contour Underwire Sport Bra

  • Overall5Rated 5 stars out of 5
  • Comfort 5Rated 5 stars out of 5
  • Style 5Rated 5 stars out of 5

This is a fantastic sports bra. It was comfortable from the first wear, and it gave me good support. It is very lightweight and breathable. I bought the green color, and it is lovely.

on May 31, 2019

Review for Zappos Rewards Points

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Bliss Perfection Contour Underwire 721154

  • Overall3Rated 3 stars out of 5
  • Comfort 5Rated 5 stars out of 5
  • Style 5Rated 5 stars out of 5

I am a 38B. I like this bra the cups were a little roomy for my breasts at the top of the cup. It is pretty, adjusts well and is comfortable but I didn't quite fill the cup. Had to return.

on May 28, 2019

Review for Zappos Rewards Points

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Zone Full Fit Smoothing Contour Underwire Bra

  • Overall4Rated 4 stars out of 5
  • Comfort 5Rated 5 stars out of 5
  • Style 5Rated 5 stars out of 5

I feel the cup size runs small. Ordered a 34 DDD (am usually DD/DDD) this was too small in the cup. Other than that great bra, reordering!

from AZ on May 28, 2019

Review for Zappos Rewards Points

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Ruse Convertible Ultralight Contour Bra

  • Overall1Rated 1 stars out of 5
  • Comfort 5Rated 5 stars out of 5
  • Style 5Rated 5 stars out of 5

The plastic connector between the knockers snapped in half. Boo.

on May 26, 2019

Review for Zappos Rewards Points

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Bliss Perfection Maternity Full Panel Brief

  • Overall5Rated 5 stars out of 5
  • Comfort 4Rated 4 stars out of 5
  • Style 5Rated 5 stars out of 5

I am typically a medium in all Natori underwear and the medium fit! It was a little snug in the behind, but a large would have been much too big. Great very stretchy fit that hugs your bump and doesn't ride down.

on May 26, 2019

Review for Zappos Rewards Points

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Chic Comfort Full Figure Sweetheart Contour Underwire Bra 736096

  • Overall5Rated 5 stars out of 5
  • Comfort 5Rated 5 stars out of 5
  • Style 5Rated 5 stars out of 5

Super comfy bra with great support! I am a 36 D and most bras feel suffocating and have too much padding. This one is lighter weird and good for summer.

from NYC on May 23, 2019

Review for Zappos Rewards Points

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Underneath Strapless

  • Overall4Rated 4 stars out of 5
  • Comfort 4Rated 4 stars out of 5
  • Style 4Rated 4 stars out of 5

I hate strapless bras! Let’s just get that out of the way. I’ve tried countless numbers and almost without fail, they dig into my rib cage, leaving deep red marks, while at the same time somehow fall down and leave me with a sagging silhouette. I wear lots of sundresses with spaghetti straps or off-the-shoulder, and so I always hope for something better to come along. I recently began wearing the Natori Pure Luxe Contour as my every day bra, and it is far superior to anything I’ve ever worn (and their sports bra is my favorite sports bra as well). I thus decided to give their strapless bra a try. For reference, I have always been a 32DDD in Victoria’s Secret but find that I wear a 32G in the Pure Luxe. I tried both the 32G and a 34G in this strapless. I feel that my ideal size would be a 33G because I have to use the loosest clasp for the 32G and the tightest clasp for the 34G. I finally decided on the 32G because the 34 felt like it would sag more. The bra is very soft and well-made, with minimal seams to irritate. I like the fuller coverage as well. I wore this bra all day recently and found that for the most part, I didn’t notice it—that is an accomplishment! It does sag just a bit and need some adjustment on occasion, but not as much as with other strapless bras. It also didn’t dig as much either. I still don’t love strapless bras, but I don’t dread wearing one so much anymore!

on May 18, 2019

Review for Zappos Rewards Points

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Underneath T-Shirt Bra

  • Overall5Rated 5 stars out of 5
  • Comfort 5Rated 5 stars out of 5
  • Style 5Rated 5 stars out of 5

This is the most comfortable bra I have ever owned! Gives a great shape. I had to go up one cup size.

on May 17, 2019

Review for Zappos Rewards Points

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Feathers Contour Plunge Bra 730023

  • Overall5Rated 5 stars out of 5
  • Comfort 5Rated 5 stars out of 5
  • Style 5Rated 5 stars out of 5

Love this bra!! Originally ordered my normal 34dd but the cups were wayyy to small. I exchanged for a 36d and it’s fits perfectly. It’s really flattering and just pretty. Definitely size up though!

on May 16, 2019

Aphrodite Robe

  • Overall1Rated 1 stars out of 5
  • Comfort 1Rated 1 stars out of 5
  • Style 1Rated 1 stars out of 5

Sleezy fabric. No Pockets.

on May 15, 2019

Review for Zappos Rewards Points

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Bliss Perfection Contour Underwire 721154

  • Overall5Rated 5 stars out of 5
  • Comfort 5Rated 5 stars out of 5
  • Style 4Rated 4 stars out of 5

Fit TTS. Light weight and comfy. Smoother than the feathers under t-shits.

on May 12, 2019

Review for Zappos Rewards Points

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Imagine Full Fit Contour Underwire

  • Overall5Rated 5 stars out of 5
  • Comfort 5Rated 5 stars out of 5
  • Style 5Rated 5 stars out of 5

A little on the ‘thin’ side, but still a nice bra.

on May 11, 2019

Review for Zappos Rewards Points

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Feathers Long Sleeve PJ

  • Overall5Rated 5 stars out of 5
  • Comfort 5Rated 5 stars out of 5
  • Style 5Rated 5 stars out of 5

These are my favorite and now my only jammies. I own 10 pairs and got rid of all my other PJs. It seems like the fabric is not as high of quality as the pairs I bought last year but it’s still good. My older ones show minimal wear after a lot of laundering.

from Denver CO on May 09, 2019

Bliss Perfection Contour Underwire 721154

  • Overall4Rated 4 stars out of 5
  • Comfort 4Rated 4 stars out of 5
  • Style 5Rated 5 stars out of 5

The size and fit were great so I immediately thought I would keep it. It is very pretty and made of soft comfortable material. However, after wearing it for only 5-10 minutes, I noticed something was sharp and irritating my back at the clasp. After trying to move it around and still getting that annoying feeling I decided I could not comfortably wear this bra. I was disappointed because other than the sharp spot on the back clasp, it was a great bra.

from Manchester, NH on May 09, 2019

Review for Zappos Rewards Points

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Feathers Cami Pajama

  • Overall4Rated 4 stars out of 5
  • Comfort 5Rated 5 stars out of 5
  • Style 5Rated 5 stars out of 5

These are a nice fabric and feel, and they are nicely made. Sizing runs true. I choke a bit on the cost for a set of pj’s though!

from Whitefish on May 02, 2019

Review for Zappos Rewards Points

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