LOVE Moschino

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Franco Moschino, born outside Milan, Italy in 1950, dedicated his life to creating fashion. He attended the Accademia delle Belle Arti in Brera, Milan, where he developed his skills in design and fashion illustration.

Moschino established himself as an accomplished designer and fashion illustrator for various fashion magazines, including illustrating for a prominent design house. In 1981, he became widely recognized as the sole designer of a Milan-based collection, which was known for its creativity and bohemian aesthetic. It was also where he met his future collaborator and dear friend, Rossella Jardini.

In 1983, Moschino, as he then became known, launched his first women's ready-to-wear collection under his own name, and showcased his very first runway show at the Fiera di Milano. From that point on, Franco Moschino became independently renowned for infusing his brave and intelligent wit, and love of all things Italian, into a well-tailored, wearable and whimsical collection with runway presentations that bordered on the spectacular.

The collaboration between Franco Moschino and Rossella Jardini, which began in 1984, continued not only to produce ready-to-wear designer clothing for women but also laid the groundwork and established the brand as we know it today. By 1988 the two had successfully created and launched the Moschino Cheap and Chic clothing collection, the first diffusion collection of its kind, a pret-a-porter collection for men, Moschino Uomo, Moschino handbags and Moschino shoes for men and women, Moschino Jeans for both men and women, LOVE Moschino clothing for men and women, swim collections for men and women, lingerie, perfume, jewelery, sunglasses, Moschino umbrellas, Moschino belts, Moschino kid's shoes, and a children's clothing appropriately named - Moschino Bambino. During their eleven-year collaboration, until the time of Franco's death in 1994, Ms. Jardini became an integral part of the creative process and a figure head for the company, which at the time, had more than 100 employees and a distribution network, in collaboration with Aeffe Spa, encompassing 15 offices worldwide.

In 2003, Moschino celebrated its twentieth anniversary. Under Ms. Jardini's direction, it has grown into one of the world's most recognized and prosperous brand names. The Moschino retail network has expanded to include not only 22 mono-brand boutiques but also many high-end specialty shops and all luxury department stores. Moschino clothing is worn by the most prestigious and fashionable public figures of our time and has a broad appeal to any and every individual who enjoys expressing themselves through their clothing! Moschino is fashion for the "Fun Set"!

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