Hat Attack

Hat Attack Logo
Hat Attack was founded by husband and wife team, Bill and BJ Gedney, in 1981. They saw an opportunity to create a collection of hats which took their cue from the casual lifestyle collections that were emerging at the time. A few years later, they launched an expanded collection of accessories including bags, belts, cosmetic cases, slippers and cold weather accessories.

The company, which started in a studio apartment in Manhattan, is currently located in an 11,000 square foot factory and warehouse in the Bronx, NY, with a showroom in Manhattan.

Hat Attack has earned a reputation for delivering collections that have a classic sensibility, but always touch on the seasons’ trends through color, fabrication and trim details. Each season, an in-house design staff led by BJ Gedney, creates an original, trend-driven collection of hats and accessories. Bill Gedney and his production team, carefully control the manufacturing process.

In addition to giving a fresh look to classics such as twill crushers, trappers and berets, the Hat Attack design team draws on emerging trends to create hats and accessories that add a contemporary accent to key sportswear and ready-to-wear silhouettes. Using some of the finest materials, Hat Attack’s signature spring/summer materials include raffia, panama, toyo, sea grass straw, cotton canvas and linen. In Fall/Winter, their fabrications include solid and patterned wools and novelty knit yarns.

It is a signature of the Hat Attack style to offer many trim options for their customers to choose from. Each store can hand-pick their colors and trims so no two assortments are identical. Hat Attack is available at the best special stores worldwide.

Still a family business, the Gedneys and the Hat Attack team are dedicated to giving their customers a true collection of exclusive styles each season, designed with an eye and commitment to quality, innovation and craftsmanship.

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Latest Hat Attack Reviews

Cashmere Arm Warmer

Cashmere Arm Warmer

  • Overall5Rated 5 stars5Rated 5 stars
  • Comfort 5Rated 5 stars5Rated 5 stars
  • Style 5Rated 5 stars5Rated 5 stars

Love fingerless gloves but it's hard to find good ones. These have a great feel, keep me warm and the thumb area is well made.

on November 11, 2018

Review for Zappos Rewards Points

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Cashmere Slouchy/Cuff Hat

Cashmere Slouchy/Cuff Hat

  • Overall5Rated 5 stars5Rated 5 stars
  • Comfort 5Rated 5 stars5Rated 5 stars
  • Style 5Rated 5 stars5Rated 5 stars

Wasn’t sure I wanted to spend this much on a hat, but I think it’s worth the price. Super soft and the perfect amount of slouch. It goes really well with my winter white Ralph Lauren puffer coat. I’ll wear it all winter long, warm and cozy.

on November 01, 2018

Lightweight Rib Watch Cap with Knit Pom

Lightweight Rib Watch Cap with Knit Pom

  • Overall5Rated 5 stars5Rated 5 stars
  • Comfort 5Rated 5 stars5Rated 5 stars
  • Style 5Rated 5 stars5Rated 5 stars

Super cute! Love all the colors on the ball

on October 17, 2018

Chic Muffler

Chic Muffler

  • Overall2Rated 2 stars2Rated 2 stars
  • Comfort 2Rated 2 stars2Rated 2 stars
  • Style 2Rated 2 stars2Rated 2 stars

Loved the color but overall quality not worth price- scratchy and stiff

on September 26, 2018

Review for Zappos Rewards Points

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Wool Beret with Multi Confetti Pom

Wool Beret with Multi Confetti Pom

  • Overall5Rated 5 stars5Rated 5 stars
  • Comfort 5Rated 5 stars5Rated 5 stars
  • Style 5Rated 5 stars5Rated 5 stars

Love! Fun accessory for fall. Can’t wait to wear

on September 11, 2018

Review for Zappos Rewards Points

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Original Panama Fedora with Classic Bow Trim

Original Panama Fedora with Classic Bow Trim

  • Overall1Rated 1 stars1Rated 1 stars
  • Comfort 1Rated 1 stars1Rated 1 stars
  • Style 1Rated 1 stars1Rated 1 stars

Unfortunately I couldn’t use the hat because it was shipped in a soft plastic bag within another plastic bag so by the time it arrived it had been smashed. This caused the hat to be disformed and the straw to break. It’s going back :-(

on August 03, 2018

Review for Zappos Rewards Points

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Maui Tote

Maui Tote

  • Overall4Rated 4 stars4Rated 4 stars
  • Comfort 4Rated 4 stars4Rated 4 stars
  • Style 5Rated 5 stars5Rated 5 stars

This is perfect little straw tote! I love the shape, handles and tassle with silver strands woven in. The lining inside is neutral with a pocket that just fits a smart phone. So glad I made this purchase.

on July 29, 2018

Review for Zappos Rewards Points

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Washed Cotton Crusher

Washed Cotton Crusher

  • Overall3Rated 3 stars3Rated 3 stars
  • Comfort 4Rated 4 stars4Rated 4 stars
  • Style 3Rated 3 stars3Rated 3 stars

The hat is cute and soft, but the brim is too wide to be practical.

on July 14, 2018

Review for Zappos Rewards Points

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Washed Cotton Crusher

Washed Cotton Crusher

  • Overall3Rated 3 stars3Rated 3 stars
  • Comfort 3Rated 3 stars3Rated 3 stars
  • Style 5Rated 5 stars5Rated 5 stars

Cute hat. The "one size" it comes in is size E for enormous. I have a medium-sized head, but could not see out from under it.

on July 10, 2018

Review for Zappos Rewards Points

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Wicker Small Basket

Wicker Small Basket

  • Overall1Rated 1 stars1Rated 1 stars
  • Comfort 5Rated 5 stars5Rated 5 stars
  • Style 5Rated 5 stars5Rated 5 stars

I absolutely love this handbag...but...the edging on the handles have peeled off where my hand goes when I carry it. So, I’m returning this handbag.

on June 19, 2018

Review for Zappos Rewards Points

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Washed Cotton Crusher

Washed Cotton Crusher

  • Overall5Rated 5 stars5Rated 5 stars
  • Comfort 5Rated 5 stars5Rated 5 stars
  • Style 4Rated 4 stars4Rated 4 stars

I was looking for a "city" hat as opposed to a "beach" hat, and one that I could keep at the ready in my bag. This fit the bill and my large head, which most ladies hats do not. It's washable too, so a keeper. I thought I might look like Audrey Hepburn in the black, but I did not, so I kept the khaki.

from NYC on June 17, 2018

Review for Zappos Rewards Points

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Maui Tote

Maui Tote

  • Overall4Rated 4 stars4Rated 4 stars
  • Comfort 4Rated 4 stars4Rated 4 stars
  • Style 5Rated 5 stars5Rated 5 stars

I like this tote. I meets all of my expectations. Well made

on June 06, 2018

Washed Cotton Crusher

Washed Cotton Crusher

  • Overall3Rated 3 stars3Rated 3 stars
  • Comfort 3Rated 3 stars3Rated 3 stars
  • Style 3Rated 3 stars3Rated 3 stars

I own all these bucket hats but I believe this white one is the probably sized or measured wrong. It’s so floppy that it just doesn’t sit like the others. The brim says it is the same as the other but I beg to differ, without measuring it & going by actually wearing it, it is bigger than the rest... to the point that it doesn’t even look good if you are wanting to wear it and match it to complete an outfit. Fortunately I get treatments done to my head every 3 months, where they stab my head appr 50 times with needles which does cause slight swelling so I do find this hat to be the most comfortable during that time. I’m also photophobic and the EXTRA long brim also helps during my recovery. So I won’t be sending it back. Overall, Hat Attack is a lifesaver for me not just a fashion accessory. So if you are paying any attention HAT ATTACK... send me more bucket hats!!! I’d love a girly patchwork one!!!

on May 31, 2018

Review for Zappos Rewards Points

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Panama Continental

Panama Continental

  • Overall2Rated 2 stars2Rated 2 stars
  • Comfort 2Rated 2 stars2Rated 2 stars
  • Style 3Rated 3 stars3Rated 3 stars

Hat arrived bent due to poor packing (the reviews were correct about this issue - not sure why Zappos does not correct this) and the hat itself is large - OS only - and the band was nearly white...which if I had kept the hat, would likely become dirty from summer use. I liked the style, yet due to packaging damage, large size and impracticality, it was not a good choice.

on May 13, 2018

Review for Zappos Rewards Points

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Roll Up Travel Visor

Roll Up Travel Visor

  • Overall2Rated 2 stars2Rated 2 stars
  • Comfort 1Rated 1 stars1Rated 1 stars
  • Style 4Rated 4 stars4Rated 4 stars

I loved this visor when I tried it on, but then I attempted to remove it and the velcro stuck to my hair. Ouch! I was an idiot and again tried the visor on an hour later - thinking maybe the velcro/hair issue was a one-time thing - nope! Hair stuck again! I should also mention, while I originally loved this visor, it's most certainly a beach-sitting hat. The brim is very angular. Your view is limited to looking downward, so it'd be great for a beach lounger who is reading a book (oh and bald to boot). Since I'm not bald, and would like to keep it that way, the visor is going back!

on April 12, 2018

Review for Zappos Rewards Points

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Frayed Edge Crusher

Frayed Edge Crusher

  • Overall5Rated 5 stars5Rated 5 stars
  • Comfort 5Rated 5 stars5Rated 5 stars
  • Style 5Rated 5 stars5Rated 5 stars

I love this hat. When I received it I had to cut & shorten up some of the frayed ends but that might be a personal preference, I didn’t cut them off but I just thought some were to long for that big of a brim. Anyways, I originally purchased this hat because I suffer from photophobia and I get debilitating migraines from the sun, I’ve about given up on my search for dark sunglasses so I’ve started a collection of bucket hats. This hat helps block the sun tremendously, obviously it doesn’t and can’t do what a great pair of sunglasses would do but it blocks a huge amount of sun from hitting my eyes! It’s fashionable & cute, which is very important, and also versatile! The quality is also durable but stiff, it has the relaxed comfy feel. Love everything about Hat Attack hats (except the prices)

on March 31, 2018

Review for Zappos Rewards Points

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Frayed Edge Crusher

Frayed Edge Crusher

  • Overall5Rated 5 stars5Rated 5 stars
  • Comfort 5Rated 5 stars5Rated 5 stars
  • Style 5Rated 5 stars5Rated 5 stars

I love everything about this hat! I wish they had it in a pink or in a patchwork pattern though. The circumference fits my head and the brim is exactly what I need to keep the sun out of my eyes. I have photophobia and have had no luck finding sunglasses dark enough cuz I’ve had it my whole life so this is a miracle. Why no one suggested these hats prior, is beyond me. And big bonus, HUGE... they are stylish, soo cute!!!

from Nebraska on March 27, 2018

Review for Zappos Rewards Points

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Washed Cotton Crusher

Washed Cotton Crusher

  • Overall4Rated 4 stars4Rated 4 stars
  • Comfort 3Rated 3 stars3Rated 3 stars
  • Style 4Rated 4 stars4Rated 4 stars

I ordered 3 of these, the black- white- and light blue. The black one seems to be smaller than a 21” circumference, it’s noticeably tighter. I love these “bucket” crusher hats. I suffer from photophobia and everything about this style of hat keeps the sun from blinding me with excruciating pain and getting a debilitating migraine. They also keep the design stylish & fashionable but I guess bucket hats are a staple item.

from Nebraska on March 16, 2018

Review for Zappos Rewards Points

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Washed Cotton Crusher

Washed Cotton Crusher

  • Overall5Rated 5 stars5Rated 5 stars
  • Comfort 5Rated 5 stars5Rated 5 stars
  • Style 5Rated 5 stars5Rated 5 stars

Oh my! I never really used to be a hat person but after my now ex husband left, I felt I could finally be me and took a liking to baseball hats, bandanas, sun hats and bucket hats! I really fancy bucket hats but finding one that I truly love is hard. I love everything about this one. The circumference is spot on, so is the brim. It’s a oversized hat with a relaxed brim. It has a hobo, bohemian look to it. I don’t understand people saying it’s floppy. Um it’s a bucket hat! Obviously you don’t know what your buying!

from Nebraska on March 13, 2018

Review for Zappos Rewards Points

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Cashmere Arm Warmer

Cashmere Arm Warmer

  • Overall1Rated 1 stars1Rated 1 stars
  • Comfort 1Rated 1 stars1Rated 1 stars
  • Style 5Rated 5 stars5Rated 5 stars

This item pills after only 2 wears. It has become loose and small holes are appearing within the knit.

from NEW JERSEY on January 19, 2018

Review for Zappos Rewards Points

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Chunky Rib Beanie with Snap-Off Faux Pom and Extra Hangoff

Chunky Rib Beanie with Snap-Off Faux Pom and Extra Hangoff

  • Overall1Rated 1 stars1Rated 1 stars
  • Comfort 5Rated 5 stars5Rated 5 stars
  • Style 5Rated 5 stars5Rated 5 stars

The description of this is inaccurate - the pom is made of real raccoon fur from China. Returning because of this, otherwise cute hat.

on December 29, 2017

Review for Zappos Rewards Points

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Chunky Rib Beanie with Snap-Off Faux Pom and Extra Hangoff
Panama Continental

Panama Continental

  • Overall5Rated 5 stars5Rated 5 stars
  • Comfort 5Rated 5 stars5Rated 5 stars
  • Style 5Rated 5 stars5Rated 5 stars

Hat Attack Panama Continental - rating is for hat, not Zappos. Yes to previous reviewers on need for accurate sizing info, great hat height and most impt - specific packing instructions. I also ordered in another color but arrived smashed and torn. Sad, because hat is cute and cost could go down with less ruined inventory. Navy one looks like black, was packed in air pockets and arrived intact. Hat runs big and is lightweight. Blew away on a breezy day so I put some self-adhesive weather stripping on inside of band for a tighter fit. "Sweatband" in description is literally a cream colored ribbon that should be foundation colored so makeup and sweat don't show. Wider brim than a fedora, great proportions for my round face & straw breathes unlike synthetics. Keeps me from getting sunburned. Hat gets 5 stars, Zappos rarely gets less, but on this one they get 2 or 3 (sorry!).

from KBinCali on June 26, 2017

Review for Zappos Rewards Points

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Washed Cotton Crusher

Washed Cotton Crusher

  • Overall5Rated 5 stars5Rated 5 stars
  • Comfort 5Rated 5 stars5Rated 5 stars
  • Style 5Rated 5 stars5Rated 5 stars

This is my favored summer hat! I was looking for 100% cotton hat that is made of thick fabric and keeps its shape, easy to wash and easy to maintain. Well, this is it! This hat is made of quality 100% washed cotton, it is nice feminine model, it is proper for the hot summer temperature, and suites me very well! I am hat lover and I am very picky about my hats. This one has 100% of my approval! I only wish they to make it in more different colors, especially the light ones like light gray, light beige, etc. I purchased the khaki color and I would buy more if available in off-white light summer colors!

from VA on June 02, 2017

Review for Zappos Rewards Points

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Wool Beret

Wool Beret

  • Overall5Rated 5 stars5Rated 5 stars
  • Comfort 5Rated 5 stars5Rated 5 stars
  • Style 5Rated 5 stars5Rated 5 stars

I love this beret! It is not tight on my head and the material is thick enough to shape. Recommend!

from Seattle WA on March 24, 2017

Review for Zappos Rewards Points

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