Hat Attack

Hat Attack Logo
Hat Attack was founded by husband and wife team, Bill and BJ Gedney, in 1981. They saw an opportunity to create a collection of hats which took their cue from the casual lifestyle collections that were emerging at the time. A few years later, they launched an expanded collection of accessories including bags, belts, cosmetic cases, slippers and cold weather accessories.

The company, which started in a studio apartment in Manhattan, is currently located in an 11,000 square foot factory and warehouse in the Bronx, NY, with a showroom in Manhattan.

Hat Attack has earned a reputation for delivering collections that have a classic sensibility, but always touch on the seasons’ trends through color, fabrication and trim details. Each season, an in-house design staff led by BJ Gedney, creates an original, trend-driven collection of hats and accessories. Bill Gedney and his production team, carefully control the manufacturing process.

In addition to giving a fresh look to classics such as twill crushers, trappers and berets, the Hat Attack design team draws on emerging trends to create hats and accessories that add a contemporary accent to key sportswear and ready-to-wear silhouettes. Using some of the finest materials, Hat Attack’s signature spring/summer materials include raffia, panama, toyo, sea grass straw, cotton canvas and linen. In Fall/Winter, their fabrications include solid and patterned wools and novelty knit yarns.

It is a signature of the Hat Attack style to offer many trim options for their customers to choose from. Each store can hand-pick their colors and trims so no two assortments are identical. Hat Attack is available at the best special stores worldwide.

Still a family business, the Gedneys and the Hat Attack team are dedicated to giving their customers a true collection of exclusive styles each season, designed with an eye and commitment to quality, innovation and craftsmanship.

Hat Attack: Selected For You

Hat Attack

Playa Sarong

$74.00

Hat Attack

Dark Denim Frayed Crusher

$65.00

Hat Attack

Chic Tote

$132.99MSRP: $166.00

Hat Attack

Panama Continental

$94.99MSRP: $118.00

Hat Attack

Beach Day Dress

$102.60MSRP: $114.00

Hat Attack

Jojo Bag

$80.99MSRP: $115.00

Hat Attack

Stella Stripe Sarong

$65.00

Hat Attack

Tort Bag

$134.00

Hat Attack

Soft Slouch Bag

$87.99MSRP: $110.00

Hat Attack

Avery Kaftan Cover-Up

$102.60MSRP: $114.00

Hat Attack

Sunburst Clutch

$104.00

Hat Attack

Sunburst Clutch

$72.99MSRP: $104.00

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Latest Hat Attack Reviews

Beach Day Dress

  • Overall3Rated 3 stars out of 5
  • Comfort 2Rated 2 stars out of 5
  • Style 3Rated 3 stars out of 5

Wanted to love it. It didn’t fit right. Too tight in the neck. Beautiful fabric though. I’m slender, but the model in the pic must be teeny tiny!

on July 09, 2020

Chic Tote

  • Overall1Rated 1 stars out of 5
  • Comfort 1Rated 1 stars out of 5
  • Style 1Rated 1 stars out of 5

It broke after 2 uses. Way overpriced

on June 23, 2020

Review for Zappos Rewards Points

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Chic Tote

  • Overall1Rated 1 stars out of 5
  • Comfort 1Rated 1 stars out of 5
  • Style 1Rated 1 stars out of 5

Loves this bag but the strap broke on day 2a. For this price it definitely should have lasted longer. So disappointed. Ironic because I read another review of this bag that said the strap broke and was hoping it was a fluke.. it was not sadly :(

from Richmond, Va on June 23, 2020

Review for Zappos Rewards Points

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Soft Slouch Bag

  • Overall2Rated 2 stars out of 5
  • Comfort 1Rated 1 stars out of 5
  • Style 3Rated 3 stars out of 5

The bag is cute but to flimsy for me, I like big bags but after I put some things in it, the bag was not cute anymore

from Philadelphia on May 22, 2020

Review for Zappos Rewards Points

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Panama Continental

  • Overall2Rated 2 stars out of 5
  • Comfort 5Rated 5 stars out of 5
  • Style 5Rated 5 stars out of 5

This is such a Beautiful Hat. I was so excited when it arrived. But it was crushed in the box, there was no trying to straighten it out. had to return

on April 01, 2020

Review for Zappos Rewards Points

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Tort Bag

  • Overall2Rated 2 stars out of 5
  • Comfort 4Rated 4 stars out of 5
  • Style 1Rated 1 stars out of 5

not the right size and I thought it looked cheap- and it wasn't!! Loved the other bag!

on February 27, 2020

Review for Zappos Rewards Points

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Washed Cotton Crusher

  • Overall5Rated 5 stars out of 5
  • Comfort 5Rated 5 stars out of 5
  • Style 5Rated 5 stars out of 5

The hat is perfect for what I need since I want to keep the sun out of my face. The "awning" size (the part that covers your face) is about 3 1/2 inches wide from the main body of the hat to the rim. It's a very floppy hat that doesn't hold its shape too well so if that's not the look you're going for, I would look elsewhere. For my average sized head, it fits loose but this is exactly the way I like it since I can wear my long hair in a bun and tuck it inside the hat without making it too tight. I bought the chambray color and it looks exactly as depicted on the website. I'm contemplating getting another color but wished it came in more colors like olive, dark blue or gray.

from Honolulu on February 19, 2020

Review for Zappos Rewards Points

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Washed Cotton Crusher

  • Overall4Rated 4 stars out of 5
  • Comfort 4Rated 4 stars out of 5
  • Style 5Rated 5 stars out of 5

Great style and material however the fit was way too big for my head. I wanted to love this hat but it will be going back just because of the size.

from Jamestown on January 10, 2020

Review for Zappos Rewards Points

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Dark Denim Frayed Crusher

  • Overall5Rated 5 stars out of 5
  • Comfort 5Rated 5 stars out of 5
  • Style 5Rated 5 stars out of 5

Great hat! Very comfortable, stylish and actually provides good coverage from the sun - as it can sit low, if needed.

from Pacific Palisades on November 04, 2019

Review for Zappos Rewards Points

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Beach Day Dress

  • Overall2Rated 2 stars out of 5
  • Comfort 1Rated 1 stars out of 5
  • Style 5Rated 5 stars out of 5

Too straight for me

on August 27, 2019

Review for Zappos Rewards Points

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Washed Cotton Crusher

  • Overall5Rated 5 stars out of 5
  • Comfort 5Rated 5 stars out of 5
  • Style 5Rated 5 stars out of 5

Love this hat. I have a big head and this hat fit perfectly. This is my favorite hat to wear at the beach. Looks cute and does a great job blocking the sun.

on August 19, 2019

Review for Zappos Rewards Points

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Chic Tote

  • Overall1Rated 1 stars out of 5
  • Comfort 3Rated 3 stars out of 5
  • Style 5Rated 5 stars out of 5

Absolutely beautiful bag, and I watched it it for a while before finally buying it for our beach trip last year (2018). It made it through the week and was the perfect size for a couple towels, some sunscreen, and a book. I liked that it's lined so sand doesn't get to your things, and it doesn't get stuck in the woven outer layer either. HOWEVER -Now we are on day 2 of our beach trip 2019, and one of straps snapped! The other 3 connection points seem to be fine, so must've been a quality control issue on this side of the strap that I didn't notice until it was too late. Not happy given the price of this bag and expected quality from the brand, and its vachetta leather, and I'm really bummed because I love the style. I'm not sure what I'm supposed to do the rest of the trip with a broken bag!

on July 26, 2019

Review for Zappos Rewards Points

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Washed Cotton Crusher

  • Overall4Rated 4 stars out of 5
  • Comfort 5Rated 5 stars out of 5
  • Style 5Rated 5 stars out of 5

Perfect fit. Darling bucket hat. But I was looking for a little wider rim for a different look.

on June 28, 2019

Review for Zappos Rewards Points

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Panama Continental

  • Overall2Rated 2 stars out of 5
  • Comfort 2Rated 2 stars out of 5
  • Style 2Rated 2 stars out of 5

Unfortunately, it arrived completely smashed. It won't adjust back into shape.

on May 27, 2019

Review for Zappos Rewards Points

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Panama Continental

  • Overall1Rated 1 stars out of 5
  • Comfort 3Rated 3 stars out of 5
  • Style 1Rated 1 stars out of 5

Arrived smashed into a shoebox so it looked a bit like a lopsided cowboy hat. I returned it. I can't believe no one at Zappo's is paying attention to these reviews and teaching their shipping personnel to put a hat in a box big enough that it fits. It's a shame because I really could use a hat like that.

on May 21, 2019

Jojo Bag

  • Overall1Rated 1 stars out of 5
  • Comfort 1Rated 1 stars out of 5
  • Style 5Rated 5 stars out of 5

This purse fell apart after only using it a handful of times. I returned it.

from Sun Prairie on May 13, 2019

Review for Zappos Rewards Points

(What's this?)

Jojo Bag

  • Overall2Rated 2 stars out of 5
  • Comfort 3Rated 3 stars out of 5
  • Style 5Rated 5 stars out of 5

This bag is very pretty but the straw started shredding and coming apart the first time I used it. It is really only a bag for a few light things and for show. Would probably pay $20 but not the price on here

from Charlotte on May 12, 2019

Review for Zappos Rewards Points

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Washed Cotton Crusher

  • Overall5Rated 5 stars out of 5
  • Comfort 5Rated 5 stars out of 5
  • Style 4Rated 4 stars out of 5

Fits large—I have a big head and a lot of hair, so it’s good!

on May 08, 2019

Review for Zappos Rewards Points

(What's this?)

Panama Continental

  • Overall1Rated 1 stars out of 5
  • Comfort 1Rated 1 stars out of 5
  • Style 1Rated 1 stars out of 5

I never got to try this hat on. When I received it, it was absolutely destroyed! I was hoping Zappos might actually read the reviews and rectify the problem with the hat by shipping it in a larger box, maybe even a hat box....... Unfortunately, they have not! Needless to say the hat was returned.

on April 20, 2019

Review for Zappos Rewards Points

(What's this?)

Jojo Bag

  • Overall5Rated 5 stars out of 5
  • Comfort 5Rated 5 stars out of 5
  • Style 5Rated 5 stars out of 5

Can’t wait to use this cute summer tote! Love the size: Not giant- but not tiny-it’s juuuust right. The tote is lined and has a snap closure (unlike some other more expensive ones I looked at). Not sure about the longevity of any unstructured straw bag, but for this season it’s going to be great!

from Columbus on March 21, 2019

Review for Zappos Rewards Points

(What's this?)

Jojo Bag

  • Overall4Rated 4 stars out of 5
  • Comfort 4Rated 4 stars out of 5
  • Style 5Rated 5 stars out of 5

This is perfect little straw tote! I love the shape, handles and tassle with silver strands woven in. The lining inside is neutral with a pocket that just fits a smart phone. So glad I made this purchase.

on July 29, 2018

Review for Zappos Rewards Points

(What's this?)

Washed Cotton Crusher

  • Overall3Rated 3 stars out of 5
  • Comfort 4Rated 4 stars out of 5
  • Style 3Rated 3 stars out of 5

The hat is cute and soft, but the brim is too wide to be practical.

on July 14, 2018

Review for Zappos Rewards Points

(What's this?)

Washed Cotton Crusher

  • Overall3Rated 3 stars out of 5
  • Comfort 3Rated 3 stars out of 5
  • Style 5Rated 5 stars out of 5

Cute hat. The "one size" it comes in is size E for enormous. I have a medium-sized head, but could not see out from under it.

on July 10, 2018

Review for Zappos Rewards Points

(What's this?)

Washed Cotton Crusher

  • Overall5Rated 5 stars out of 5
  • Comfort 5Rated 5 stars out of 5
  • Style 4Rated 4 stars out of 5

I was looking for a "city" hat as opposed to a "beach" hat, and one that I could keep at the ready in my bag. This fit the bill and my large head, which most ladies hats do not. It's washable too, so a keeper. I thought I might look like Audrey Hepburn in the black, but I did not, so I kept the khaki.

from NYC on June 17, 2018

Review for Zappos Rewards Points

(What's this?)

Jojo Bag

  • Overall4Rated 4 stars out of 5
  • Comfort 4Rated 4 stars out of 5
  • Style 5Rated 5 stars out of 5

I like this tote. I meets all of my expectations. Well made

on June 06, 2018

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