Hat Attack

Hat Attack Logo
Hat Attack was founded by husband and wife team, Bill and BJ Gedney, in 1981. They saw an opportunity to create a collection of hats which took their cue from the casual lifestyle collections that were emerging at the time. A few years later, they launched an expanded collection of accessories including bags, belts, cosmetic cases, slippers and cold weather accessories.

The company, which started in a studio apartment in Manhattan, is currently located in an 11,000 square foot factory and warehouse in the Bronx, NY, with a showroom in Manhattan.

Hat Attack has earned a reputation for delivering collections that have a classic sensibility, but always touch on the seasons’ trends through color, fabrication and trim details. Each season, an in-house design staff led by BJ Gedney, creates an original, trend-driven collection of hats and accessories. Bill Gedney and his production team, carefully control the manufacturing process.

In addition to giving a fresh look to classics such as twill crushers, trappers and berets, the Hat Attack design team draws on emerging trends to create hats and accessories that add a contemporary accent to key sportswear and ready-to-wear silhouettes. Using some of the finest materials, Hat Attack’s signature spring/summer materials include raffia, panama, toyo, sea grass straw, cotton canvas and linen. In Fall/Winter, their fabrications include solid and patterned wools and novelty knit yarns.

It is a signature of the Hat Attack style to offer many trim options for their customers to choose from. Each store can hand-pick their colors and trims so no two assortments are identical. Hat Attack is available at the best special stores worldwide.

Still a family business, the Gedneys and the Hat Attack team are dedicated to giving their customers a true collection of exclusive styles each season, designed with an eye and commitment to quality, innovation and craftsmanship.

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Latest Hat Attack Reviews

Essential Crossbody

Essential Crossbody

  • Overall2Rated 2 stars2Rated 2 stars
  • Comfort 2Rated 2 stars2Rated 2 stars
  • Style 2Rated 2 stars2Rated 2 stars

Seemed too flimsy so I sent it back.

on March 16, 2019

Review for Zappos Rewards Points

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Printed Sarong

Printed Sarong

  • Overall1Rated 1 stars1Rated 1 stars
  • Comfort 1Rated 1 stars1Rated 1 stars
  • Style 1Rated 1 stars1Rated 1 stars

This item was defective. The blue dye came off on my hand when I opened it. Please don't send these to anyone else.

from NYC on March 12, 2019

Review for Zappos Rewards Points

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Small Provence Tote

Small Provence Tote

  • Overall4Rated 4 stars4Rated 4 stars
  • Comfort 4Rated 4 stars4Rated 4 stars
  • Style 2Rated 2 stars2Rated 2 stars

Loved this tote except for the handles-looked orange and fake despite being real leather- had they been more of a natural leather color I would have kept this!

on March 10, 2019

Review for Zappos Rewards Points

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Embellished Cover-Up

Embellished Cover-Up

  • Overall4Rated 4 stars4Rated 4 stars
  • Comfort 3Rated 3 stars3Rated 3 stars
  • Style 5Rated 5 stars5Rated 5 stars

This cover-up is really cute but there is too much embellishment for me.

on February 28, 2019

Review for Zappos Rewards Points

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Lightweight Rib Watch Cap

Lightweight Rib Watch Cap

  • Overall1Rated 1 stars1Rated 1 stars
  • Comfort 1Rated 1 stars1Rated 1 stars
  • Style 1Rated 1 stars1Rated 1 stars

For the price I would have expected a nicer feel. It is no different than a cheap cotton beanie. The shape is average and it stretches out.

on February 18, 2019

Review for Zappos Rewards Points

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Embellished Cover-Up

Embellished Cover-Up

  • Overall5Rated 5 stars5Rated 5 stars
  • Comfort 5Rated 5 stars5Rated 5 stars
  • Style 5Rated 5 stars5Rated 5 stars

Gorgeous- very unique and much prettier in real life!

on February 06, 2019

Review for Zappos Rewards Points

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Belt Bag

Belt Bag

  • Overall1Rated 1 stars1Rated 1 stars
  • Comfort 1Rated 1 stars1Rated 1 stars
  • Style 3Rated 3 stars3Rated 3 stars

This bag is terrible. I wouldn’t hesitate to pay $20 to ruin it on a trip, but the quality of the bag is absolutely not worth $88. I thought that because of the price I’d get something with at least semi-decent construction, but there was some straw fraying, the belt bit had a hard edge, and the buckle felt and looked like costume jewelry. It honestly looks like spray painted plastic, though it’s some light garbage metal. Absolute waste of time to even ship it back to Zappos.

on January 29, 2019

Review for Zappos Rewards Points

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Embellished Cover-Up

Embellished Cover-Up

  • Overall5Rated 5 stars5Rated 5 stars
  • Comfort 5Rated 5 stars5Rated 5 stars
  • Style 5Rated 5 stars5Rated 5 stars

Absolutely beautiful - so unique! More detailed in person, love it!

on January 29, 2019

Review for Zappos Rewards Points

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Soft Rib Slouchy with Faux Pom

Soft Rib Slouchy with Faux Pom

  • Overall5Rated 5 stars5Rated 5 stars
  • Comfort 5Rated 5 stars5Rated 5 stars
  • Style 5Rated 5 stars5Rated 5 stars

Good quality, comfortable fit. I like a loose beanie that doesn't leave marks on my face.

from OK on January 29, 2019

Review for Zappos Rewards Points

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Summer Emmy Newsboy Cap

Summer Emmy Newsboy Cap

  • Overall4Rated 4 stars4Rated 4 stars
  • Comfort 4Rated 4 stars4Rated 4 stars
  • Style 4Rated 4 stars4Rated 4 stars

Very cute. The circumference was on the smaller side, but with an elastic in the back, the fit was adjustable. I wish there were different sizes though, because I like the oversized look with these types of hats. The gold buttons on the side looked cheap and plastic on close examination, but I imagine people won’t be looking too closely so I plan on keeping and wearing the hat.

on January 25, 2019

Review for Zappos Rewards Points

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Soft Cable Beanie with Knit Pom

Soft Cable Beanie with Knit Pom

  • Overall1Rated 1 stars1Rated 1 stars
  • Comfort 1Rated 1 stars1Rated 1 stars
  • Style 1Rated 1 stars1Rated 1 stars

cheap looking hat; material is very thin and quality is horrible; would not recommend

on January 24, 2019

Review for Zappos Rewards Points

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Out East Bag

Out East Bag

  • Overall3Rated 3 stars3Rated 3 stars
  • Comfort 5Rated 5 stars5Rated 5 stars
  • Style 5Rated 5 stars5Rated 5 stars

This is a super cute bag for the beach or resort, but its a lot smaller than you think from the pictures. It most likely would fit in your hand, not really over your forearm.

from Belleville, IL on January 23, 2019

Review for Zappos Rewards Points

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Cashmere Slouchy/Cuff Hat

Cashmere Slouchy/Cuff Hat

  • Overall5Rated 5 stars5Rated 5 stars
  • Comfort 5Rated 5 stars5Rated 5 stars
  • Style 5Rated 5 stars5Rated 5 stars

Wasn’t sure I wanted to spend this much on a hat, but I think it’s worth the price. Super soft and the perfect amount of slouch. It goes really well with my winter white Ralph Lauren puffer coat. I’ll wear it all winter long, warm and cozy.

on November 01, 2018

Chic Muffler

Chic Muffler

  • Overall2Rated 2 stars2Rated 2 stars
  • Comfort 2Rated 2 stars2Rated 2 stars
  • Style 2Rated 2 stars2Rated 2 stars

Loved the color but overall quality not worth price- scratchy and stiff

on September 26, 2018

Review for Zappos Rewards Points

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Straw Carryall

Straw Carryall

  • Overall5Rated 5 stars5Rated 5 stars
  • Comfort 5Rated 5 stars5Rated 5 stars
  • Style 5Rated 5 stars5Rated 5 stars

This was perfect !!!!!!!!

on August 16, 2018

Review for Zappos Rewards Points

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Original Panama Fedora with Classic Bow Trim

Original Panama Fedora with Classic Bow Trim

  • Overall1Rated 1 stars1Rated 1 stars
  • Comfort 1Rated 1 stars1Rated 1 stars
  • Style 1Rated 1 stars1Rated 1 stars

Unfortunately I couldn’t use the hat because it was shipped in a soft plastic bag within another plastic bag so by the time it arrived it had been smashed. This caused the hat to be disformed and the straw to break. It’s going back :-(

on August 03, 2018

Review for Zappos Rewards Points

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Maui Tote

Maui Tote

  • Overall4Rated 4 stars4Rated 4 stars
  • Comfort 4Rated 4 stars4Rated 4 stars
  • Style 5Rated 5 stars5Rated 5 stars

This is perfect little straw tote! I love the shape, handles and tassle with silver strands woven in. The lining inside is neutral with a pocket that just fits a smart phone. So glad I made this purchase.

on July 29, 2018

Review for Zappos Rewards Points

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Washed Cotton Crusher

Washed Cotton Crusher

  • Overall3Rated 3 stars3Rated 3 stars
  • Comfort 4Rated 4 stars4Rated 4 stars
  • Style 3Rated 3 stars3Rated 3 stars

The hat is cute and soft, but the brim is too wide to be practical.

on July 14, 2018

Review for Zappos Rewards Points

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Washed Cotton Crusher

Washed Cotton Crusher

  • Overall3Rated 3 stars3Rated 3 stars
  • Comfort 3Rated 3 stars3Rated 3 stars
  • Style 5Rated 5 stars5Rated 5 stars

Cute hat. The "one size" it comes in is size E for enormous. I have a medium-sized head, but could not see out from under it.

on July 10, 2018

Review for Zappos Rewards Points

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Wicker Small Basket

Wicker Small Basket

  • Overall1Rated 1 stars1Rated 1 stars
  • Comfort 5Rated 5 stars5Rated 5 stars
  • Style 5Rated 5 stars5Rated 5 stars

I absolutely love this handbag...but...the edging on the handles have peeled off where my hand goes when I carry it. So, I’m returning this handbag.

on June 19, 2018

Review for Zappos Rewards Points

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Washed Cotton Crusher

Washed Cotton Crusher

  • Overall5Rated 5 stars5Rated 5 stars
  • Comfort 5Rated 5 stars5Rated 5 stars
  • Style 4Rated 4 stars4Rated 4 stars

I was looking for a "city" hat as opposed to a "beach" hat, and one that I could keep at the ready in my bag. This fit the bill and my large head, which most ladies hats do not. It's washable too, so a keeper. I thought I might look like Audrey Hepburn in the black, but I did not, so I kept the khaki.

from NYC on June 17, 2018

Review for Zappos Rewards Points

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Maui Tote

Maui Tote

  • Overall4Rated 4 stars4Rated 4 stars
  • Comfort 4Rated 4 stars4Rated 4 stars
  • Style 5Rated 5 stars5Rated 5 stars

I like this tote. I meets all of my expectations. Well made

on June 06, 2018

Washed Cotton Crusher

Washed Cotton Crusher

  • Overall3Rated 3 stars3Rated 3 stars
  • Comfort 3Rated 3 stars3Rated 3 stars
  • Style 3Rated 3 stars3Rated 3 stars

I own all these bucket hats but I believe this white one is the probably sized or measured wrong. It’s so floppy that it just doesn’t sit like the others. The brim says it is the same as the other but I beg to differ, without measuring it & going by actually wearing it, it is bigger than the rest... to the point that it doesn’t even look good if you are wanting to wear it and match it to complete an outfit. Fortunately I get treatments done to my head every 3 months, where they stab my head appr 50 times with needles which does cause slight swelling so I do find this hat to be the most comfortable during that time. I’m also photophobic and the EXTRA long brim also helps during my recovery. So I won’t be sending it back. Overall, Hat Attack is a lifesaver for me not just a fashion accessory. So if you are paying any attention HAT ATTACK... send me more bucket hats!!! I’d love a girly patchwork one!!!

on May 31, 2018

Review for Zappos Rewards Points

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Luxe Tote with Vachetta Handles

Luxe Tote with Vachetta Handles

  • Overall4Rated 4 stars4Rated 4 stars
  • Comfort 4Rated 4 stars4Rated 4 stars
  • Style 4Rated 4 stars4Rated 4 stars

This is a great, high-quality bag. However, it is more the size of a weekender and too large for my 5’3” frame to carry on a daily basis. Very cute though.

on May 27, 2018

Review for Zappos Rewards Points

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Straw Carryall

Straw Carryall

  • Overall5Rated 5 stars5Rated 5 stars
  • Comfort 5Rated 5 stars5Rated 5 stars
  • Style 5Rated 5 stars5Rated 5 stars

This bag is beautiful! I liked another Hat Attack bag with a scarf tied on the strap but they were too long so purchased several small scarfs in varies colors and alternate knotting them around the strap~ so cute! Time will tell if the purse stands up to the hefty price for a straw tote!

on May 14, 2018

Review for Zappos Rewards Points

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