Hat Attack

Hat Attack Logo
Hat Attack was founded by husband and wife team, Bill and BJ Gedney, in 1981. They saw an opportunity to create a collection of hats which took their cue from the casual lifestyle collections that were emerging at the time. A few years later, they launched an expanded collection of accessories including bags, belts, cosmetic cases, slippers and cold weather accessories.

The company, which started in a studio apartment in Manhattan, is currently located in an 11,000 square foot factory and warehouse in the Bronx, NY, with a showroom in Manhattan.

Hat Attack has earned a reputation for delivering collections that have a classic sensibility, but always touch on the seasons’ trends through color, fabrication and trim details. Each season, an in-house design staff led by BJ Gedney, creates an original, trend-driven collection of hats and accessories. Bill Gedney and his production team, carefully control the manufacturing process.

In addition to giving a fresh look to classics such as twill crushers, trappers and berets, the Hat Attack design team draws on emerging trends to create hats and accessories that add a contemporary accent to key sportswear and ready-to-wear silhouettes. Using some of the finest materials, Hat Attack’s signature spring/summer materials include raffia, panama, toyo, sea grass straw, cotton canvas and linen. In Fall/Winter, their fabrications include solid and patterned wools and novelty knit yarns.

It is a signature of the Hat Attack style to offer many trim options for their customers to choose from. Each store can hand-pick their colors and trims so no two assortments are identical. Hat Attack is available at the best special stores worldwide.

Still a family business, the Gedneys and the Hat Attack team are dedicated to giving their customers a true collection of exclusive styles each season, designed with an eye and commitment to quality, innovation and craftsmanship.

Hat Attack: Selected For You

Hat Attack

Straw Carryall

$67.99MSRP: $96.00

Hat Attack

Sunshine Clutch w/ Crossbody Strap

$75.99MSRP: $94.00

Hat Attack

Soft Slouchy Crossbody

$80.99MSRP: $102.00

Hat Attack

Luxe Day Bag

$90.99MSRP: $114.00

Hat Attack

Global Crossbody

$74.99MSRP: $92.00

Hat Attack

Washed Cotton Crusher

$40.99MSRP: $45.00

Hat Attack

Beach Kaftan

$90.99MSRP: $114.00

Hat Attack

Washed Cotton Crusher

$40.99MSRP: $45.00

Hat Attack

Maui Tote

$82.99MSRP: $104.00

Hat Attack

Packable Twisted Tote

$77.99MSRP: $96.00

Hat Attack

Washed Cotton Crusher

$40.99MSRP: $45.00

Hat Attack

Apres Beach Cover-Up

$79.99MSRP: $114.00

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Latest Hat Attack Reviews

Straw Carryall

  • Overall5Rated 5 stars out of 5
  • Comfort 5Rated 5 stars out of 5
  • Style 5Rated 5 stars out of 5

This bag is my summer go to bag! It works with any outfit and is well-made. It's certainly worth every penny!

from NYC on June 14, 2019

Panama Continental

  • Overall2Rated 2 stars out of 5
  • Comfort 2Rated 2 stars out of 5
  • Style 2Rated 2 stars out of 5

Unfortunately, it arrived completely smashed. It won't adjust back into shape.

on May 27, 2019

Review for Zappos Rewards Points

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Panama Continental

  • Overall1Rated 1 stars out of 5
  • Comfort 3Rated 3 stars out of 5
  • Style 1Rated 1 stars out of 5

Arrived smashed into a shoebox so it looked a bit like a lopsided cowboy hat. I returned it. I can't believe no one at Zappo's is paying attention to these reviews and teaching their shipping personnel to put a hat in a box big enough that it fits. It's a shame because I really could use a hat like that.

on May 21, 2019

Beach Kaftan

  • Overall3Rated 3 stars out of 5
  • Comfort 5Rated 5 stars out of 5
  • Style 5Rated 5 stars out of 5

Not actually 100% cotton. It's a cotton, bamboo, and viscose blend.

on May 19, 2019

Review for Zappos Rewards Points

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Maui Tote

  • Overall1Rated 1 stars out of 5
  • Comfort 1Rated 1 stars out of 5
  • Style 5Rated 5 stars out of 5

This purse fell apart after only using it a handful of times. I returned it.

from Sun Prairie on May 13, 2019

Review for Zappos Rewards Points

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Maui Tote

  • Overall2Rated 2 stars out of 5
  • Comfort 3Rated 3 stars out of 5
  • Style 5Rated 5 stars out of 5

This bag is very pretty but the straw started shredding and coming apart the first time I used it. It is really only a bag for a few light things and for show. Would probably pay $20 but not the price on here

from Charlotte on May 12, 2019

Review for Zappos Rewards Points

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Washed Cotton Crusher

  • Overall5Rated 5 stars out of 5
  • Comfort 5Rated 5 stars out of 5
  • Style 4Rated 4 stars out of 5

Fits large—I have a big head and a lot of hair, so it’s good!

on May 08, 2019

Review for Zappos Rewards Points

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Embellished Cover-Up

  • Overall1Rated 1 stars out of 5
  • Comfort 1Rated 1 stars out of 5
  • Style 1Rated 1 stars out of 5

Agree. Too much embellishment. Just looked tacky. Clashing colors. Returned.

on May 05, 2019

Review for Zappos Rewards Points

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Panama Continental

  • Overall1Rated 1 stars out of 5
  • Comfort 1Rated 1 stars out of 5
  • Style 1Rated 1 stars out of 5

I never got to try this hat on. When I received it, it was absolutely destroyed! I was hoping Zappos might actually read the reviews and rectify the problem with the hat by shipping it in a larger box, maybe even a hat box....... Unfortunately, they have not! Needless to say the hat was returned.

on April 20, 2019

Review for Zappos Rewards Points

(What's this?)

Wool Beret

  • Overall3Rated 3 stars out of 5
  • Comfort 1Rated 1 stars out of 5
  • Style 3Rated 3 stars out of 5

I loved the color but it was waaaayyy too small for me. The circumference in the description is not the hat size, it's the outside measurement. The quality was okay, lighter fabric than i expected. I returned it.

on April 04, 2019

Review for Zappos Rewards Points

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Maui Tote

  • Overall5Rated 5 stars out of 5
  • Comfort 5Rated 5 stars out of 5
  • Style 5Rated 5 stars out of 5

Can’t wait to use this cute summer tote! Love the size: Not giant- but not tiny-it’s juuuust right. The tote is lined and has a snap closure (unlike some other more expensive ones I looked at). Not sure about the longevity of any unstructured straw bag, but for this season it’s going to be great!

from Columbus on March 21, 2019

Review for Zappos Rewards Points

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Essential Crossbody

  • Overall2Rated 2 stars out of 5
  • Comfort 2Rated 2 stars out of 5
  • Style 2Rated 2 stars out of 5

Seemed too flimsy so I sent it back.

on March 16, 2019

Review for Zappos Rewards Points

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Printed Sarong

  • Overall1Rated 1 stars out of 5
  • Comfort 1Rated 1 stars out of 5
  • Style 1Rated 1 stars out of 5

This item was defective. The blue dye came off on my hand when I opened it. Please don't send these to anyone else.

from NYC on March 12, 2019

Review for Zappos Rewards Points

(What's this?)

Small Provence Tote

  • Overall4Rated 4 stars out of 5
  • Comfort 4Rated 4 stars out of 5
  • Style 2Rated 2 stars out of 5

Loved this tote except for the handles-looked orange and fake despite being real leather- had they been more of a natural leather color I would have kept this!

on March 10, 2019

Review for Zappos Rewards Points

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Embellished Cover-Up

  • Overall4Rated 4 stars out of 5
  • Comfort 3Rated 3 stars out of 5
  • Style 5Rated 5 stars out of 5

This cover-up is really cute but there is too much embellishment for me.

on February 28, 2019

Review for Zappos Rewards Points

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Lightweight Rib Watch Cap

  • Overall1Rated 1 stars out of 5
  • Comfort 1Rated 1 stars out of 5
  • Style 1Rated 1 stars out of 5

For the price I would have expected a nicer feel. It is no different than a cheap cotton beanie. The shape is average and it stretches out.

on February 18, 2019

Review for Zappos Rewards Points

(What's this?)

Embellished Cover-Up

  • Overall5Rated 5 stars out of 5
  • Comfort 5Rated 5 stars out of 5
  • Style 5Rated 5 stars out of 5

Gorgeous- very unique and much prettier in real life!

on February 06, 2019

Review for Zappos Rewards Points

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Belt Bag

  • Overall1Rated 1 stars out of 5
  • Comfort 1Rated 1 stars out of 5
  • Style 3Rated 3 stars out of 5

This bag is terrible. I wouldn’t hesitate to pay $20 to ruin it on a trip, but the quality of the bag is absolutely not worth $88. I thought that because of the price I’d get something with at least semi-decent construction, but there was some straw fraying, the belt bit had a hard edge, and the buckle felt and looked like costume jewelry. It honestly looks like spray painted plastic, though it’s some light garbage metal. Absolute waste of time to even ship it back to Zappos.

on January 29, 2019

Review for Zappos Rewards Points

(What's this?)

Embellished Cover-Up

  • Overall5Rated 5 stars out of 5
  • Comfort 5Rated 5 stars out of 5
  • Style 5Rated 5 stars out of 5

Absolutely beautiful - so unique! More detailed in person, love it!

on January 29, 2019

Review for Zappos Rewards Points

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Soft Rib Slouchy with Faux Pom

  • Overall5Rated 5 stars out of 5
  • Comfort 5Rated 5 stars out of 5
  • Style 5Rated 5 stars out of 5

Good quality, comfortable fit. I like a loose beanie that doesn't leave marks on my face.

from OK on January 29, 2019

Review for Zappos Rewards Points

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Summer Emmy Newsboy Cap

  • Overall4Rated 4 stars out of 5
  • Comfort 4Rated 4 stars out of 5
  • Style 4Rated 4 stars out of 5

Very cute. The circumference was on the smaller side, but with an elastic in the back, the fit was adjustable. I wish there were different sizes though, because I like the oversized look with these types of hats. The gold buttons on the side looked cheap and plastic on close examination, but I imagine people won’t be looking too closely so I plan on keeping and wearing the hat.

on January 25, 2019

Review for Zappos Rewards Points

(What's this?)

Soft Cable Beanie with Knit Pom

  • Overall1Rated 1 stars out of 5
  • Comfort 1Rated 1 stars out of 5
  • Style 1Rated 1 stars out of 5

cheap looking hat; material is very thin and quality is horrible; would not recommend

on January 24, 2019

Review for Zappos Rewards Points

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Out East Bag

  • Overall3Rated 3 stars out of 5
  • Comfort 5Rated 5 stars out of 5
  • Style 5Rated 5 stars out of 5

This is a super cute bag for the beach or resort, but its a lot smaller than you think from the pictures. It most likely would fit in your hand, not really over your forearm.

from Belleville, IL on January 23, 2019

Review for Zappos Rewards Points

(What's this?)

Cashmere Slouchy/Cuff Hat

  • Overall5Rated 5 stars out of 5
  • Comfort 5Rated 5 stars out of 5
  • Style 5Rated 5 stars out of 5

Wasn’t sure I wanted to spend this much on a hat, but I think it’s worth the price. Super soft and the perfect amount of slouch. It goes really well with my winter white Ralph Lauren puffer coat. I’ll wear it all winter long, warm and cozy.

on November 01, 2018

Lightweight Rib Watch Cap with Knit Pom

  • Overall5Rated 5 stars out of 5
  • Comfort 5Rated 5 stars out of 5
  • Style 5Rated 5 stars out of 5

Super cute! Love all the colors on the ball

on October 17, 2018

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