Hat Attack

Hat Attack Logo
Hat Attack was founded by husband and wife team, Bill and BJ Gedney, in 1981. They saw an opportunity to create a collection of hats which took their cue from the casual lifestyle collections that were emerging at the time. A few years later, they launched an expanded collection of accessories including bags, belts, cosmetic cases, slippers and cold weather accessories.

The company, which started in a studio apartment in Manhattan, is currently located in an 11,000 square foot factory and warehouse in the Bronx, NY, with a showroom in Manhattan.

Hat Attack has earned a reputation for delivering collections that have a classic sensibility, but always touch on the seasons’ trends through color, fabrication and trim details. Each season, an in-house design staff led by BJ Gedney, creates an original, trend-driven collection of hats and accessories. Bill Gedney and his production team, carefully control the manufacturing process.

In addition to giving a fresh look to classics such as twill crushers, trappers and berets, the Hat Attack design team draws on emerging trends to create hats and accessories that add a contemporary accent to key sportswear and ready-to-wear silhouettes. Using some of the finest materials, Hat Attack’s signature spring/summer materials include raffia, panama, toyo, sea grass straw, cotton canvas and linen. In Fall/Winter, their fabrications include solid and patterned wools and novelty knit yarns.

It is a signature of the Hat Attack style to offer many trim options for their customers to choose from. Each store can hand-pick their colors and trims so no two assortments are identical. Hat Attack is available at the best special stores worldwide.

Still a family business, the Gedneys and the Hat Attack team are dedicated to giving their customers a true collection of exclusive styles each season, designed with an eye and commitment to quality, innovation and craftsmanship.

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Latest Hat Attack Reviews

Soft Slouch Bag

  • Overall5Rated 5 stars out of 5
  • Comfort 5Rated 5 stars out of 5
  • Style 5Rated 5 stars out of 5

Love the style of this bag. It’s so easy to use, goes with everything and is big enough to carry a sweater in case u need one.

on June 27, 2021

Avery Kaftan Cover-Up

  • Overall4Rated 4 stars out of 5
  • Comfort 5Rated 5 stars out of 5
  • Style 5Rated 5 stars out of 5

Easy elegance. I just took off one star because this isn't machine washable--but that's the price you pay for having adorable tassels! (I might just hem up the bottom so I don't have to deal with them, and then wash the piece on the delicate cycle.) I know I will use this for years, and with the right jewelry I might even wear it as a dress and not just a swim coverup.

from Exeter on June 27, 2021

Review for Zappos Rewards Points

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Washed Cotton Crusher Hat

  • Overall4Rated 4 stars out of 5
  • Comfort 4Rated 4 stars out of 5
  • Style 4Rated 4 stars out of 5

This is an O/S or one size fits all. The inside diameter is 23 and 5/8 inches, and this makes it an extra-large, according to most hat size charts. So, I had to send it back.

on May 05, 2021

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Mel Bag

  • Overall2Rated 2 stars out of 5
  • Comfort 5Rated 5 stars out of 5
  • Style 5Rated 5 stars out of 5

It is an attractive bag and very on trend. Good looking, but the material didn't seem serviceable for me for everyday wear. I didn't feel that it was worth the money given the use it would get.

from SF Bay area on April 29, 2021

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Printed Kaftan Cover-Up

  • Overall3Rated 3 stars out of 5
  • Comfort 5Rated 5 stars out of 5
  • Style 1Rated 1 stars out of 5

I ordered the light blue color, it is beautiful and stylish. I am a size 14 or XL in most brands but this was too large.

on April 24, 2021

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Chic Tote

  • Overall2Rated 2 stars out of 5
  • Comfort 1Rated 1 stars out of 5
  • Style 4Rated 4 stars out of 5

I wanted to love this tote but it has a very strong odor. Even after letting it air out for several days, the odor still filled the room it was in. Too expensive to be such a stinker. I am returning it.

on April 08, 2021

Review for Zappos Rewards Points

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Printed Kaftan Cover-Up

  • Overall5Rated 5 stars out of 5
  • Comfort 5Rated 5 stars out of 5
  • Style 5Rated 5 stars out of 5

Perfect resort / beach cover up for all shapes and sizes! Beautifully made and the pattern is gorgeous!!

on March 07, 2021

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Soft Slouch Bag

  • Overall2Rated 2 stars out of 5
  • Comfort 1Rated 1 stars out of 5
  • Style 3Rated 3 stars out of 5

The bag is cute but to flimsy for me, I like big bags but after I put some things in it, the bag was not cute anymore

from Philadelphia on May 23, 2020

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Tort Bag

  • Overall2Rated 2 stars out of 5
  • Comfort 4Rated 4 stars out of 5
  • Style 1Rated 1 stars out of 5

not the right size and I thought it looked cheap- and it wasn't!! Loved the other bag!

on February 28, 2020

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Washed Cotton Crusher

  • Overall5Rated 5 stars out of 5
  • Comfort 5Rated 5 stars out of 5
  • Style 5Rated 5 stars out of 5

The hat is perfect for what I need since I want to keep the sun out of my face. The "awning" size (the part that covers your face) is about 3 1/2 inches wide from the main body of the hat to the rim. It's a very floppy hat that doesn't hold its shape too well so if that's not the look you're going for, I would look elsewhere. For my average sized head, it fits loose but this is exactly the way I like it since I can wear my long hair in a bun and tuck it inside the hat without making it too tight. I bought the chambray color and it looks exactly as depicted on the website. I'm contemplating getting another color but wished it came in more colors like olive, dark blue or gray.

from Honolulu on February 19, 2020

Review for Zappos Rewards Points

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Washed Cotton Crusher

  • Overall4Rated 4 stars out of 5
  • Comfort 4Rated 4 stars out of 5
  • Style 5Rated 5 stars out of 5

Great style and material however the fit was way too big for my head. I wanted to love this hat but it will be going back just because of the size.

from Jamestown on January 10, 2020

Review for Zappos Rewards Points

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Washed Cotton Crusher

  • Overall5Rated 5 stars out of 5
  • Comfort 5Rated 5 stars out of 5
  • Style 5Rated 5 stars out of 5

Love this hat. I have a big head and this hat fit perfectly. This is my favorite hat to wear at the beach. Looks cute and does a great job blocking the sun.

on August 19, 2019

Review for Zappos Rewards Points

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Washed Cotton Crusher

  • Overall4Rated 4 stars out of 5
  • Comfort 5Rated 5 stars out of 5
  • Style 5Rated 5 stars out of 5

Perfect fit. Darling bucket hat. But I was looking for a little wider rim for a different look.

on June 29, 2019

Review for Zappos Rewards Points

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Washed Cotton Crusher

  • Overall5Rated 5 stars out of 5
  • Comfort 5Rated 5 stars out of 5
  • Style 4Rated 4 stars out of 5

Fits large—I have a big head and a lot of hair, so it’s good!

on May 08, 2019

Review for Zappos Rewards Points

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Washed Cotton Crusher

  • Overall3Rated 3 stars out of 5
  • Comfort 4Rated 4 stars out of 5
  • Style 3Rated 3 stars out of 5

The hat is cute and soft, but the brim is too wide to be practical.

on July 15, 2018

Review for Zappos Rewards Points

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Washed Cotton Crusher

  • Overall3Rated 3 stars out of 5
  • Comfort 3Rated 3 stars out of 5
  • Style 5Rated 5 stars out of 5

Cute hat. The "one size" it comes in is size E for enormous. I have a medium-sized head, but could not see out from under it.

on July 10, 2018

Review for Zappos Rewards Points

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Washed Cotton Crusher

  • Overall5Rated 5 stars out of 5
  • Comfort 5Rated 5 stars out of 5
  • Style 4Rated 4 stars out of 5

I was looking for a "city" hat as opposed to a "beach" hat, and one that I could keep at the ready in my bag. This fit the bill and my large head, which most ladies hats do not. It's washable too, so a keeper. I thought I might look like Audrey Hepburn in the black, but I did not, so I kept the khaki.

from NYC on June 17, 2018

Review for Zappos Rewards Points

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Washed Cotton Crusher

  • Overall3Rated 3 stars out of 5
  • Comfort 3Rated 3 stars out of 5
  • Style 3Rated 3 stars out of 5

I own all these bucket hats but I believe this white one is the probably sized or measured wrong. It’s so floppy that it just doesn’t sit like the others. The brim says it is the same as the other but I beg to differ, without measuring it & going by actually wearing it, it is bigger than the rest... to the point that it doesn’t even look good if you are wanting to wear it and match it to complete an outfit. Fortunately I get treatments done to my head every 3 months, where they stab my head appr 50 times with needles which does cause slight swelling so I do find this hat to be the most comfortable during that time. I’m also photophobic and the EXTRA long brim also helps during my recovery. So I won’t be sending it back. Overall, Hat Attack is a lifesaver for me not just a fashion accessory. So if you are paying any attention HAT ATTACK... send me more bucket hats!!! I’d love a girly patchwork one!!!

on May 31, 2018

Review for Zappos Rewards Points

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Washed Cotton Crusher

  • Overall4Rated 4 stars out of 5
  • Comfort 3Rated 3 stars out of 5
  • Style 4Rated 4 stars out of 5

I ordered 3 of these, the black- white- and light blue. The black one seems to be smaller than a 21” circumference, it’s noticeably tighter. I love these “bucket” crusher hats. I suffer from photophobia and everything about this style of hat keeps the sun from blinding me with excruciating pain and getting a debilitating migraine. They also keep the design stylish & fashionable but I guess bucket hats are a staple item.

from Nebraska on March 17, 2018

Review for Zappos Rewards Points

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Washed Cotton Crusher

  • Overall5Rated 5 stars out of 5
  • Comfort 5Rated 5 stars out of 5
  • Style 5Rated 5 stars out of 5

Oh my! I never really used to be a hat person but after my now ex husband left, I felt I could finally be me and took a liking to baseball hats, bandanas, sun hats and bucket hats! I really fancy bucket hats but finding one that I truly love is hard. I love everything about this one. The circumference is spot on, so is the brim. It’s a oversized hat with a relaxed brim. It has a hobo, bohemian look to it. I don’t understand people saying it’s floppy. Um it’s a bucket hat! Obviously you don’t know what your buying!

from Nebraska on March 14, 2018

Review for Zappos Rewards Points

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Washed Cotton Crusher

  • Overall5Rated 5 stars out of 5
  • Comfort 5Rated 5 stars out of 5
  • Style 5Rated 5 stars out of 5

This is my favored summer hat! I was looking for 100% cotton hat that is made of thick fabric and keeps its shape, easy to wash and easy to maintain. Well, this is it! This hat is made of quality 100% washed cotton, it is nice feminine model, it is proper for the hot summer temperature, and suites me very well! I am hat lover and I am very picky about my hats. This one has 100% of my approval! I only wish they to make it in more different colors, especially the light ones like light gray, light beige, etc. I purchased the khaki color and I would buy more if available in off-white light summer colors!

from VA on June 03, 2017

Review for Zappos Rewards Points

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Washed Cotton Crusher

  • Overall4Rated 4 stars out of 5
  • Comfort 5Rated 5 stars out of 5
  • Style 5Rated 5 stars out of 5

Very cute hat, more floppy than I expected but it was too big! I wanted to love it but it was so big it was hanging into my eyes. I don't feel like I have a small head either.

from Royal Oak, MI on March 10, 2016

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