Ground Up

Ground Up Logo
Ground Up® was created with the vision of fulfilling the need for fun, innovative product for the true brand enthusiast. Ground Up® is here to inspire you to express your authentic self and your fandom in creative ways through our brand partnerships–giving you brands you love with a brand you can trust. We take you through every stage, at every age by connecting you with what you love.

Who Are We?

Ground Up® is a premium footwear manufacturer. They are proud to feature and focus on Innovation, Fashion and Fandom. No matter what you’re a fan of, whether it’s Studio, Lifestyle, Anime, Consumer, or Gaming, we’ve got you covered.

What does “UP” stand for?

The interlocking UP symbolizes the connections we make at everyday moments whether that be with you and your favorite brands, you and your family, you and a memory, or you and Ground Up®.

Ground Up: Selected For You

Ground Up

Cars Court Sneaker (Toddler)

$42.99MSRP: $54.00

Ground Up

Disney Princess All Over Print Slip-On (Little Kid/Big Kid)

$36.58MSRP: $52.00

Ground Up

Toy Story All Over Print Slip-On (Little Kid/Big Kid)

$36.39MSRP: $52.00

Ground Up

Disney Princess High-Top (Little Kid/Big Kid)

$39.02MSRP: $60.00

Ground Up

Mickey Mouse Court Sneaker (Little Kid/Big Kid)

$44.99MSRP: $56.00

Ground Up

Mickey Mouse All Over Print Slip-On (Adult)

$40.99MSRP: $58.00

Ground Up

Grogu All Over Print Slip-On (Little Kid/Big Kid)

$37.34MSRP: $52.00

Ground Up

Buzz Lightyear and Woody Court Sneaker (Toddler)

$35.99MSRP: $54.00

Ground Up

Glow In The Dark The Nightmare Before Christmas All Over Print Slip-On (Little Kid/Big Kid)

$37.28MSRP: $52.00

Ground Up

Grogu Mesh Court Sneaker (Little Kid/Big Kid)

$36.07MSRP: $56.00

Ground Up

Cars Slip-On (Toddler)

$32.53MSRP: $45.00

Ground Up

Mickey Mouse Patch High-Top (Toddler)

$42.99MSRP: $54.00

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Latest Ground Up Reviews

Buzz Lightyear and Woody Court Sneaker (Toddler)

  • Overall2Rated 2 stars out of 5
  • Comfort 2Rated 2 stars out of 5
  • Style 3Rated 3 stars out of 5

I do not recommend. The pictures deceives how they actually look. I would think the picture quality on the shoe would be great. It looks like it was a sticker that was placed. It is coming off in some places. The shoelaces are extremely tight. Very dissatisfied. I cannot return it, my son was so excited & pulled off all the tags.

on January 29, 2023

Disney Princess All Over Print Slip-On (Toddler)

  • Overall5Rated 5 stars out of 5
  • Comfort 5Rated 5 stars out of 5
  • Style 5Rated 5 stars out of 5

These are SO CUTE, even better in person. I bought them for our 2 year olds first Disney trip. I wish they made them in adult sizes because I would’ve matched , that’s how cute they are. The picture doesn’t show, but one shoe has 3 princesses and the other shoe has 3 different princesses (Rapunzel is my daughters favorite so that was a nice surprise)

from Chicago on January 19, 2023

The Nightmare Before Christmas Jack and Sally High-Top (Adult)

  • Overall1Rated 1 star out of 5
  • Comfort 1Rated 1 star out of 5
  • Style 1Rated 1 star out of 5

Worse product ever. I ordered this item for my husband and when I received it, it was a sticker placed on the shoe and the sticker was peeling off even before it was worn. Poorly made and also dirty before it was worn.

from New Orleans on January 12, 2023

Cars Slip-On (Toddler)

  • Overall5Rated 5 stars out of 5
  • Comfort 5Rated 5 stars out of 5
  • Style 5Rated 5 stars out of 5

The birthday boy couldn’t wait to wear his shoes!

on November 19, 2022

Mickey Mouse Court Sneaker (Adult)

  • Overall5Rated 5 stars out of 5
  • Comfort 5Rated 5 stars out of 5
  • Style 5Rated 5 stars out of 5

The shoe fits true to size. They are so cute. I love them.

on November 19, 2022

Cars Lightning McQueen High-Top (Toddler)

  • Overall5Rated 5 stars out of 5
  • Comfort 5Rated 5 stars out of 5
  • Style 5Rated 5 stars out of 5

Super cute shoes. I will probably buy another size. Great quality. Easy for 2year old to run in. He loves cars so great addition to his collection

on November 16, 2022

Mickey Mouse Court Sneaker (Toddler)

  • Overall2Rated 2 stars out of 5
  • Comfort 2Rated 2 stars out of 5
  • Style 2Rated 2 stars out of 5

I was so excited to get these shoes for my Mickey obsessed daughter. Unfortunately, they are poor quality and definitely not worth the price. Firstly, they are very difficult to get on. Second, the tongue is stiff, so it bends into the shoe, and it now has a big dent in it at the bottom of the shoelaces. And lastly, my daughter has only worn them three times, and the Mickey Mouse writing on the back is already rubbing off. We’re very disappointed.

on October 14, 2022

Cars Slip-On (Little Kid/Big Kid)

  • Overall5Rated 5 stars out of 5
  • Comfort 5Rated 5 stars out of 5
  • Style 5Rated 5 stars out of 5

So cute. I love having a fall shoe that my son can slip on without socks so we get out the door faster.

on October 12, 2022

Grogu High-Top (Little Kid/Big Kid)

  • Overall5Rated 5 stars out of 5
  • Comfort 5Rated 5 stars out of 5
  • Style 5Rated 5 stars out of 5

Daughter says they are comfortable and they look super cute

on September 09, 2022

Mickey Mouse Patch High-Top (Little Kid/Big Kid)

  • Overall5Rated 5 stars out of 5
  • Comfort 5Rated 5 stars out of 5
  • Style 5Rated 5 stars out of 5

True to size, comfortable fit, beautiful shoe, an “ eye catcher” at my grandson’s school . He love them, wished his toddler sister had a cool pair shoes like him.

from Valdosta Ga on August 21, 2022

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