fleur du mal

In late 2012, Jennifer Zuccarini founded fleur du mal with an ambition to change the way women approach lingerie with creatively elegant, alluring takes on classic intimates.

Feminine, chic and slightly subversive, the brand explores the notion of desire and artful provocation, while maintaining style and wear-ability.

In 2017, fleur du mal opened a flagship boutique in the heart of Soho, New York City, and currently has a pop-up in Los Angeles, CA.