Fashion Forms

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Based in Austin, Texas and founded by Ann Deal, Fashion Forms revolutionized the intimate apparel industry with innovative products that help women wear any look with poise. Fashion Forms holds fourteen patents and eighteen trademarks for cutting-edge designs and their products are sold in more than 9,000 stores worldwide. The brand is beloved by stylists, celebrities, and women around the world. As Christian Dior once said "There is no fashion without foundations."

Fashion Forms: Selected For You

Fashion Forms

Stretch Bandeau Bra

$19.94

Fashion Forms

Stretch Bandeau Bra

$19.94

Fashion Forms

Stretch Bandeau Bra

$19.94

Fashion Forms

Water Bra

$23.95

Fashion Forms

Laser Cut Bandeau

$15.99MSRP: $18.00

Fashion Forms

U Plunge Bra

$33.95

Fashion Forms

Voluptuous Backless Strapless Bra

$41.95

Fashion Forms

Go Bare Backless Strapless Bra

$35.95

Fashion Forms

Le Lusion Plunge Backless Adhesive Bra

$39.95

Fashion Forms

NuBra Ultralite

$35.95

Fashion Forms

Water Bra

$23.95

Fashion Forms

Full Figure Gel Petal

$19.95

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Latest Fashion Forms Reviews

Le Lusion Plunge Backless Adhesive Bra

  • Overall3Rated 3 stars out of 5
  • Comfort 3Rated 3 stars out of 5
  • Style 3Rated 3 stars out of 5

I am usually a 32D and I naively thought the B size would fit me, as it was the only size available. Well. It is not one size fits all! B is definitely for a B cup. If my size was available, I think it could work for me. The adhesive seems strong, and there is underwire.

on March 01, 2020

Review for Zappos Rewards Points

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Water Bra

  • Overall4Rated 4 stars out of 5
  • Comfort 5Rated 5 stars out of 5
  • Style 5Rated 5 stars out of 5

Sizing is accurate. It includes a water filled insert that helps fill in the lower portion of the cup. This adds a bit to one's bust line, and cleavage. I gave it a 4 overall because the cups had creases in them from being in the package. Manufacturer could improve on packaging to avoid this in the future. Most of creases came out with steaming, the one remaining is not visible under clothing. I kept the bra because I liked the style. Zappos as always incredibly fast, and accurate.

from Michigan on December 30, 2019

Review for Zappos Rewards Points

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NuBra® Seamless Push-Up

  • Overall4Rated 4 stars out of 5
  • Comfort 5Rated 5 stars out of 5
  • Style 5Rated 5 stars out of 5

Fit is excellent and adjusts nicely, but I had to take off a star due to quality issues. This was my third time purchasing this bra and for the price I shouldn’t have had to replace it three times. I truly had enough when I took the third one out of its packaging this past weekend and half of the sticky part came off on the plastic before I could even put it on my body. And this is the second time it’s happened with this bra, so unfortunately after this one I probably won’t purchase it again.

from Newburyport on December 23, 2019

Review for Zappos Rewards Points

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U Plunge Bra

  • Overall2Rated 2 stars out of 5
  • Comfort 3Rated 3 stars out of 5
  • Style 2Rated 2 stars out of 5

The cut of the cups is really bizarre. Considering the whole point of it is to not show, you’d think they’d make the cups only as big as they really have to be. If you happen to have a dress/top that has a super low and super narrow neckline, this might work for you, but for me, just makes its possible use too niche to justify keeping.

on October 11, 2019

Review for Zappos Rewards Points

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U Plunge Backless Strapless

  • Overall4Rated 4 stars out of 5
  • Comfort 4Rated 4 stars out of 5
  • Style 5Rated 5 stars out of 5

Worked great underneath a deep-V wedding dress. Cups add a small amount of padding and structure. I ended up using some dress tape to make sure everything stuck throughout a night of dancing.

on September 06, 2019

Review for Zappos Rewards Points

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Lift It Up Backless Strapless Plunge Bra

  • Overall5Rated 5 stars out of 5
  • Comfort 5Rated 5 stars out of 5
  • Style 5Rated 5 stars out of 5

I was ready for the worst , but in the end I was impressed. I wore this to a back yard swing on Sat night of the heat wave in NY and it held up pretty nicely. If you're hesitant, don't be, it does the job. I got a size B and it gave me a little lift and 1/4 of cup size more. FYI-Its thin.

from New York on July 23, 2019

Review for Zappos Rewards Points

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Ultimate Boost Adhesive Bra

  • Overall1Rated 1 stars out of 5
  • Comfort 1Rated 1 stars out of 5
  • Style 3Rated 3 stars out of 5

These would be perfect if they were made larger! I am a C cup and ordered a D, but they were much too small. Would have been great if a DD or E were available.

on May 31, 2019

Review for Zappos Rewards Points

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Water Bra

  • Overall5Rated 5 stars out of 5
  • Comfort 5Rated 5 stars out of 5
  • Style 5Rated 5 stars out of 5

I purchased the original of these bras several years ago and loved it, so years later searched for the same bra and found it on Zappos. My first one did not have removable inserts like these do now, so the new inserts are a plus and can be removed for washing. Love the style, comfortable fit and the price is right. I have ordered another one!

on May 31, 2019

Review for Zappos Rewards Points

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Petite NuBra

  • Overall3Rated 3 stars out of 5
  • Comfort 1Rated 1 stars out of 5
  • Style 2Rated 2 stars out of 5

There did not appear to be anything "petite" about these. They are very large for a size A cup. I unfortunately had to return them. I did not even take them out of their box, so I cannot comment on if they stay on or not.

on May 13, 2019

Review for Zappos Rewards Points

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U Plunge Bra

  • Overall3Rated 3 stars out of 5
  • Comfort 2Rated 2 stars out of 5
  • Style 3Rated 3 stars out of 5

Eh, sorta served its purpose. It still showed and wasn’t comfortable. I was hoping it would be better than the stick on ones but wasn’t. Neither are great for me. I’m beginning the believe that you just need implants in order for backless or deep V dresses/tops to work.

on May 09, 2019

Review for Zappos Rewards Points

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Water Bra

  • Overall5Rated 5 stars out of 5
  • Comfort 5Rated 5 stars out of 5
  • Style 5Rated 5 stars out of 5

Honestly, I wasn't sure what to make of this at first. I ended up taking out the water inserts though and it fits perfectly. Love it!

on April 30, 2019

Review for Zappos Rewards Points

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Full Figure Gel Petal

  • Overall5Rated 5 stars out of 5
  • Comfort 5Rated 5 stars out of 5
  • Style 5Rated 5 stars out of 5

These worked great for a backless dress. Exactly what I was looking for.

on March 15, 2019

Review for Zappos Rewards Points

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Water Bra

  • Overall4Rated 4 stars out of 5
  • Comfort 4Rated 4 stars out of 5
  • Style 3Rated 3 stars out of 5

This is not a pretty or sexy bra; however, it gets the job done (push up, maximize cleavage) comfortably. The name “water bra” is misleading as I thought the entire cup had a water padding. Not so! This bra has the typical removable half inserts like most bras except instead of foam, the inserts are filled with water.

on January 02, 2019

Review for Zappos Rewards Points

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Full Figure Gel Petal

  • Overall5Rated 5 stars out of 5
  • Comfort 5Rated 5 stars out of 5
  • Style 5Rated 5 stars out of 5

The fit was great and I wear everyday because I do not wear padded bras. I could not do without them.

from Alabama on November 27, 2018

Review for Zappos Rewards Points

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Stretch Bandeau Bra

  • Overall5Rated 5 stars out of 5
  • Comfort 5Rated 5 stars out of 5
  • Style 5Rated 5 stars out of 5

best bandau ever

on November 20, 2018

Review for Zappos Rewards Points

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NuBra Ultralite

  • Overall5Rated 5 stars out of 5
  • Comfort 5Rated 5 stars out of 5
  • Style 5Rated 5 stars out of 5

This is my 2nd NuBra and I LOVE LOVE LOVE this bra! I'm a 32DD so it's difficult to find a bra like this that will give the support I need. I ordered the DD and it fits like a second skin - I don't even notice it's there. You can position the cups further apart or closer together to give you as much(or as little) cleavage as you want. Would highly recommend!!

from Pennsylvania on October 23, 2018

Review for Zappos Rewards Points

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Petite NuBra

  • Overall3Rated 3 stars out of 5
  • Comfort 5Rated 5 stars out of 5
  • Style 3Rated 3 stars out of 5

I ordered this in a 32A and to be fair, I am a 32aa/32aaa and a very small person in general. Nothing on the box said petite, so I guess it was just a regular 32A and not a 32A "petite"? I was hoping the petite would be smaller than a normal 32A, but these were so big. Didn't bother to try them on b/c they would have covered my entire chest. They looked nice, well made, etc but they were clearly too big for me. The search for a tiny stick on bra continues.

from Austin on October 22, 2018

Review for Zappos Rewards Points

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Sexy Strings Sticky Bra

  • Overall1Rated 1 stars out of 5
  • Comfort 1Rated 1 stars out of 5
  • Style 1Rated 1 stars out of 5

A waste of money unless you are an A or small B cup.

from Roswell on September 13, 2018

Review for Zappos Rewards Points

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NuBra Ultralite

  • Overall5Rated 5 stars out of 5
  • Comfort 5Rated 5 stars out of 5
  • Style 5Rated 5 stars out of 5

Exactly what I was looking for

on August 13, 2018

Review for Zappos Rewards Points

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NuBra Ultralite

  • Overall5Rated 5 stars out of 5
  • Comfort 5Rated 5 stars out of 5
  • Style 5Rated 5 stars out of 5

This is my second NuBra Ultralite. I love this product and get tons of use out of it - I probably used my first one more than I should have. The first few times, it can hurt peeling this off. After a few wears, it becomes slightly less sticky and less painful. This sticky bra gives me a nice shape and it’s just barely there enough to work with pretty much any top in any fabric. I will continue to use this brand as it has worked well for me so far! I also find that sizing up a cup size works well for me with this product.

on August 07, 2018

Review for Zappos Rewards Points

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NuBra Ultralite

  • Overall5Rated 5 stars out of 5
  • Comfort 5Rated 5 stars out of 5
  • Style 5Rated 5 stars out of 5

Perfect for what I needed

on August 01, 2018

Review for Zappos Rewards Points

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NuBra Ultralite

  • Overall1Rated 1 stars out of 5
  • Comfort 1Rated 1 stars out of 5
  • Style 1Rated 1 stars out of 5

I had the opposite experience of the other reviewers - I hated this bra and it didn't do anything for me. Probably the most important point, though, is that it pulled off some of my skin underneath my boob!! This made it difficult to wear normal underwire bras for a few days while the wound healed. That adhesive is no joke. I tried on the bra and followed the instructions carefully to apply and remove the bra. I wear a 34DD and found no uplift at all, which I guess isn't surprising. If you have a smaller chest or unnaturally perky breasts, this might work well since the bra does add a little padding and smoothing. Good luck!

on July 26, 2018

Review for Zappos Rewards Points

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Water Bra

  • Overall3Rated 3 stars out of 5
  • Comfort 3Rated 3 stars out of 5
  • Style 3Rated 3 stars out of 5

It fits fine, and it isn’t anything super sexy, but it does work.

on July 24, 2018

Review for Zappos Rewards Points

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