Fashion Forms

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Based in Austin, Texas and founded by Ann Deal, Fashion Forms revolutionized the intimate apparel industry with innovative products that help women wear any look with poise. Fashion Forms holds fourteen patents and eighteen trademarks for cutting-edge designs and their products are sold in more than 9,000 stores worldwide. The brand is beloved by stylists, celebrities, and women around the world. As Christian Dior once said "There is no fashion without foundations."

Fashion Forms: Selected For You

Fashion Forms

NuBra Ultralite

$28.00MSRP: $36.00

Fashion Forms

Le Lusion Plunge Backless Adhesive Bra

$28.31MSRP: $40.00

Fashion Forms

Ultimate Peel-N-Stick Push-Up Cups

$19.95

Fashion Forms

Go Bare Backless Strapless Bra

$27.52MSRP: $36.00

Fashion Forms

Stretch Bandeau Bra

$19.45MSRP: $19.99

Fashion Forms

Lift It Up Backless Strapless Plunge Bra

$22.53MSRP: $28.00

Fashion Forms

Stretch Bandeau Bra

$19.18MSRP: $19.99

Fashion Forms

NuBra® Seamless Push-Up

$59.95

Fashion Forms

Full Figure Gel Petal

$17.76MSRP: $20.00

Fashion Forms

U Plunge Backless Strapless

$27.48MSRP: $36.00

Fashion Forms

Lift It Up Bare Bra

$23.95

Fashion Forms

Voluptuous U Plunge Backless Strapless Bra

$29.66MSRP: $42.00

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Latest Fashion Forms Reviews

Stretch Bandeau Bra

  • Overall5Rated 5 stars out of 5
  • Comfort 5Rated 5 stars out of 5
  • Style 5Rated 5 stars out of 5

These fashion forms stretch bandeau was comfortable with just enough stretch. A real necessity in the summer to wear with sundresses or tank tops.

from Boston on September 13, 2021

Review for Zappos Rewards Points

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Disposable Breast Petals 6-Pack

  • Overall2Rated 2 stars out of 5
  • Comfort 2Rated 2 stars out of 5
  • Style 2Rated 2 stars out of 5

I have been buying these for years and this time they were awful. Not packaged in sets of two and very different material. I would not recommend. Also, the price listed on each box is 10.00 so I know I have overpaid for a while but this time they were not worth it.

on July 30, 2021

Review for Zappos Rewards Points

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NuBra Ultralite

  • Overall5Rated 5 stars out of 5
  • Comfort 5Rated 5 stars out of 5
  • Style 5Rated 5 stars out of 5

works great! doesn’t create much of a cleavage line though, even if you spread them farther apart in case that’s what you’re looking for.

on July 07, 2021

Stretch Bandeau Bra

  • Overall2Rated 2 stars out of 5
  • Comfort 4Rated 4 stars out of 5
  • Style 2Rated 2 stars out of 5

Weird fit. The middle of the front of the bra is visible with any slightly low-cut top. Doesn't feel very supportive.

on June 04, 2021

Review for Zappos Rewards Points

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Stretch Bandeau Bra

  • Overall5Rated 5 stars out of 5
  • Comfort 5Rated 5 stars out of 5
  • Style 5Rated 5 stars out of 5

so glad to have strapless bra without hooks, very comfortable. I may slit out the pads though.

on March 23, 2021

Review for Zappos Rewards Points

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Lift It Up Gel Petals

  • Overall3Rated 3 stars out of 5
  • Comfort 5Rated 5 stars out of 5
  • Style 1Rated 1 stars out of 5

The description online said one size but when I received the package it said size small. Not good for anyone larger than an A cup

on January 22, 2021

Review for Zappos Rewards Points

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Water Bra

  • Overall3Rated 3 stars out of 5
  • Comfort 2Rated 2 stars out of 5
  • Style 4Rated 4 stars out of 5

very stiff and hard padding. previous water bras have had were softer and more pliable which is the reason for choosing a water filled padding. Returning.

on November 01, 2020

Review for Zappos Rewards Points

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Stretch Bandeau Bra

  • Overall5Rated 5 stars out of 5
  • Comfort 5Rated 5 stars out of 5
  • Style 5Rated 5 stars out of 5

This is the best strapless bra! I am pretty flat chested but have a large rib cage, so I took a large. It’s incredibly comfortable, doesn’t slip, and looks great!

on August 26, 2020

Stretch Bandeau Bra

  • Overall1Rated 1 stars out of 5
  • Comfort 3Rated 3 stars out of 5
  • Style 3Rated 3 stars out of 5

Made my chest look so strange....no way would I wear this!!!!

on July 29, 2020

Review for Zappos Rewards Points

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Le Lusion Plunge Backless Adhesive Bra

  • Overall2Rated 2 stars out of 5
  • Comfort 1Rated 1 stars out of 5
  • Style 2Rated 2 stars out of 5

I am a D cup, I didn’t realize this is meant for a B cup. It’s not one size fits all! Couldn’t make it work so had to return.

on July 08, 2020

Review for Zappos Rewards Points

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Le Lusion Plunge Backless Adhesive Bra

  • Overall3Rated 3 stars out of 5
  • Comfort 3Rated 3 stars out of 5
  • Style 3Rated 3 stars out of 5

I am usually a 32D and I naively thought the B size would fit me, as it was the only size available. Well. It is not one size fits all! B is definitely for a B cup. If my size was available, I think it could work for me. The adhesive seems strong, and there is underwire.

on March 02, 2020

Review for Zappos Rewards Points

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Water Bra

  • Overall4Rated 4 stars out of 5
  • Comfort 5Rated 5 stars out of 5
  • Style 5Rated 5 stars out of 5

Sizing is accurate. It includes a water filled insert that helps fill in the lower portion of the cup. This adds a bit to one's bust line, and cleavage. I gave it a 4 overall because the cups had creases in them from being in the package. Manufacturer could improve on packaging to avoid this in the future. Most of creases came out with steaming, the one remaining is not visible under clothing. I kept the bra because I liked the style. Zappos as always incredibly fast, and accurate.

from Michigan on December 31, 2019

Review for Zappos Rewards Points

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NuBra® Seamless Push-Up

  • Overall4Rated 4 stars out of 5
  • Comfort 5Rated 5 stars out of 5
  • Style 5Rated 5 stars out of 5

Fit is excellent and adjusts nicely, but I had to take off a star due to quality issues. This was my third time purchasing this bra and for the price I shouldn’t have had to replace it three times. I truly had enough when I took the third one out of its packaging this past weekend and half of the sticky part came off on the plastic before I could even put it on my body. And this is the second time it’s happened with this bra, so unfortunately after this one I probably won’t purchase it again.

from Newburyport on December 23, 2019

Review for Zappos Rewards Points

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U Plunge Backless Strapless

  • Overall4Rated 4 stars out of 5
  • Comfort 4Rated 4 stars out of 5
  • Style 5Rated 5 stars out of 5

Worked great underneath a deep-V wedding dress. Cups add a small amount of padding and structure. I ended up using some dress tape to make sure everything stuck throughout a night of dancing.

on September 07, 2019

Review for Zappos Rewards Points

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Lift It Up Backless Strapless Plunge Bra

  • Overall5Rated 5 stars out of 5
  • Comfort 5Rated 5 stars out of 5
  • Style 5Rated 5 stars out of 5

I was ready for the worst , but in the end I was impressed. I wore this to a back yard swing on Sat night of the heat wave in NY and it held up pretty nicely. If you're hesitant, don't be, it does the job. I got a size B and it gave me a little lift and 1/4 of cup size more. FYI-Its thin.

from New York on July 23, 2019

Review for Zappos Rewards Points

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Ultimate Boost Adhesive Bra

  • Overall1Rated 1 stars out of 5
  • Comfort 1Rated 1 stars out of 5
  • Style 3Rated 3 stars out of 5

These would be perfect if they were made larger! I am a C cup and ordered a D, but they were much too small. Would have been great if a DD or E were available.

on June 01, 2019

Review for Zappos Rewards Points

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Water Bra

  • Overall5Rated 5 stars out of 5
  • Comfort 5Rated 5 stars out of 5
  • Style 5Rated 5 stars out of 5

I purchased the original of these bras several years ago and loved it, so years later searched for the same bra and found it on Zappos. My first one did not have removable inserts like these do now, so the new inserts are a plus and can be removed for washing. Love the style, comfortable fit and the price is right. I have ordered another one!

on June 01, 2019

Review for Zappos Rewards Points

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Water Bra

  • Overall5Rated 5 stars out of 5
  • Comfort 5Rated 5 stars out of 5
  • Style 5Rated 5 stars out of 5

Honestly, I wasn't sure what to make of this at first. I ended up taking out the water inserts though and it fits perfectly. Love it!

on April 30, 2019

Review for Zappos Rewards Points

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Full Figure Gel Petal

  • Overall5Rated 5 stars out of 5
  • Comfort 5Rated 5 stars out of 5
  • Style 5Rated 5 stars out of 5

These worked great for a backless dress. Exactly what I was looking for.

on March 16, 2019

Review for Zappos Rewards Points

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Water Bra

  • Overall4Rated 4 stars out of 5
  • Comfort 4Rated 4 stars out of 5
  • Style 3Rated 3 stars out of 5

This is not a pretty or sexy bra; however, it gets the job done (push up, maximize cleavage) comfortably. The name “water bra” is misleading as I thought the entire cup had a water padding. Not so! This bra has the typical removable half inserts like most bras except instead of foam, the inserts are filled with water.

on January 02, 2019

Review for Zappos Rewards Points

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Full Figure Gel Petal

  • Overall5Rated 5 stars out of 5
  • Comfort 5Rated 5 stars out of 5
  • Style 5Rated 5 stars out of 5

The fit was great and I wear everyday because I do not wear padded bras. I could not do without them.

from Alabama on November 28, 2018

Review for Zappos Rewards Points

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Stretch Bandeau Bra

  • Overall5Rated 5 stars out of 5
  • Comfort 5Rated 5 stars out of 5
  • Style 5Rated 5 stars out of 5

best bandau ever

on November 21, 2018

Review for Zappos Rewards Points

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