Fashion Forms

Fashion Forms Logo
Based in Austin, Texas and founded by Ann Deal, Fashion Forms revolutionized the intimate apparel industry with innovative products that help women wear any look with poise. Fashion Forms holds fourteen patents and eighteen trademarks for cutting-edge designs and their products are sold in more than 9,000 stores worldwide. The brand is beloved by stylists, celebrities, and women around the world. As Christian Dior once said "There is no fashion without foundations."

Fashion Forms: Selected For You

Fashion Forms

NuBra Ultralite

$35.95

Fashion Forms

Le Lusion Plunge Backless Adhesive Bra

$39.95

Fashion Forms

Stretch Bandeau Bra

$17.95

Fashion Forms

Disposable Breast Petals 6-Pack

$11.95

Fashion Forms

NuBra® Seamless Push-Up

$59.95

Fashion Forms

Stretch Bandeau Bra

$17.95

Fashion Forms

Stretch Bandeau Bra

$17.95

Fashion Forms

Water Bra

$23.95

Fashion Forms

Voluptuous Backless Strapless Bra

$41.95

Fashion Forms

Full Figure Gel Petal

$19.95

Fashion Forms

Ultimate Peel-N-Stick Push-Up Cups

$19.95

Fashion Forms

Lift It Up Backless Strapless Plunge Bra

$27.95

Sign up for new styles from Fashion Forms

Zappos.com respects your privacy. We don't rent or sell your personal information to anyone.

Latest Fashion Forms Reviews

Ultimate Boost Adhesive Bra

  • Overall1Rated 1 stars out of 5
  • Comfort 1Rated 1 stars out of 5
  • Style 3Rated 3 stars out of 5

These would be perfect if they were made larger! I am a C cup and ordered a D, but they were much too small. Would have been great if a DD or E were available.

on May 31, 2019

Review for Zappos Rewards Points

(What's this?)

Water Bra

  • Overall5Rated 5 stars out of 5
  • Comfort 5Rated 5 stars out of 5
  • Style 5Rated 5 stars out of 5

I purchased the original of these bras several years ago and loved it, so years later searched for the same bra and found it on Zappos. My first one did not have removable inserts like these do now, so the new inserts are a plus and can be removed for washing. Love the style, comfortable fit and the price is right. I have ordered another one!

on May 31, 2019

Review for Zappos Rewards Points

(What's this?)

U Plunge Bra

  • Overall3Rated 3 stars out of 5
  • Comfort 2Rated 2 stars out of 5
  • Style 3Rated 3 stars out of 5

Eh, sorta served its purpose. It still showed and wasn’t comfortable. I was hoping it would be better than the stick on ones but wasn’t. Neither are great for me. I’m beginning the believe that you just need implants in order for backless or deep V dresses/tops to work.

on May 09, 2019

Review for Zappos Rewards Points

(What's this?)

Water Bra

  • Overall5Rated 5 stars out of 5
  • Comfort 5Rated 5 stars out of 5
  • Style 5Rated 5 stars out of 5

Honestly, I wasn't sure what to make of this at first. I ended up taking out the water inserts though and it fits perfectly. Love it!

on April 30, 2019

Review for Zappos Rewards Points

(What's this?)

Full Figure Gel Petal

  • Overall5Rated 5 stars out of 5
  • Comfort 5Rated 5 stars out of 5
  • Style 5Rated 5 stars out of 5

These worked great for a backless dress. Exactly what I was looking for.

on March 15, 2019

Review for Zappos Rewards Points

(What's this?)

Water Bra

  • Overall4Rated 4 stars out of 5
  • Comfort 4Rated 4 stars out of 5
  • Style 3Rated 3 stars out of 5

This is not a pretty or sexy bra; however, it gets the job done (push up, maximize cleavage) comfortably. The name “water bra” is misleading as I thought the entire cup had a water padding. Not so! This bra has the typical removable half inserts like most bras except instead of foam, the inserts are filled with water.

on January 02, 2019

Review for Zappos Rewards Points

(What's this?)

Full Figure Gel Petal

  • Overall5Rated 5 stars out of 5
  • Comfort 5Rated 5 stars out of 5
  • Style 5Rated 5 stars out of 5

The fit was great and I wear everyday because I do not wear padded bras. I could not do without them.

from Alabama on November 27, 2018

Review for Zappos Rewards Points

(What's this?)

Stretch Bandeau Bra

  • Overall5Rated 5 stars out of 5
  • Comfort 5Rated 5 stars out of 5
  • Style 5Rated 5 stars out of 5

best bandau ever

on November 20, 2018

Review for Zappos Rewards Points

(What's this?)

NuBra Ultralite

  • Overall5Rated 5 stars out of 5
  • Comfort 5Rated 5 stars out of 5
  • Style 5Rated 5 stars out of 5

This is my 2nd NuBra and I LOVE LOVE LOVE this bra! I'm a 32DD so it's difficult to find a bra like this that will give the support I need. I ordered the DD and it fits like a second skin - I don't even notice it's there. You can position the cups further apart or closer together to give you as much(or as little) cleavage as you want. Would highly recommend!!

from Pennsylvania on October 23, 2018

Review for Zappos Rewards Points

(What's this?)

Sexy Strings Sticky Bra

  • Overall1Rated 1 stars out of 5
  • Comfort 1Rated 1 stars out of 5
  • Style 1Rated 1 stars out of 5

A waste of money unless you are an A or small B cup.

from Roswell on September 13, 2018

Review for Zappos Rewards Points

(What's this?)

NuBra Ultralite

  • Overall5Rated 5 stars out of 5
  • Comfort 5Rated 5 stars out of 5
  • Style 5Rated 5 stars out of 5

Exactly what I was looking for

on August 13, 2018

Review for Zappos Rewards Points

(What's this?)

NuBra Ultralite

  • Overall5Rated 5 stars out of 5
  • Comfort 5Rated 5 stars out of 5
  • Style 5Rated 5 stars out of 5

This is my second NuBra Ultralite. I love this product and get tons of use out of it - I probably used my first one more than I should have. The first few times, it can hurt peeling this off. After a few wears, it becomes slightly less sticky and less painful. This sticky bra gives me a nice shape and it’s just barely there enough to work with pretty much any top in any fabric. I will continue to use this brand as it has worked well for me so far! I also find that sizing up a cup size works well for me with this product.

on August 07, 2018

Review for Zappos Rewards Points

(What's this?)

NuBra Ultralite

  • Overall5Rated 5 stars out of 5
  • Comfort 5Rated 5 stars out of 5
  • Style 5Rated 5 stars out of 5

Perfect for what I needed

on August 01, 2018

Review for Zappos Rewards Points

(What's this?)

NuBra Ultralite

  • Overall1Rated 1 stars out of 5
  • Comfort 1Rated 1 stars out of 5
  • Style 1Rated 1 stars out of 5

I had the opposite experience of the other reviewers - I hated this bra and it didn't do anything for me. Probably the most important point, though, is that it pulled off some of my skin underneath my boob!! This made it difficult to wear normal underwire bras for a few days while the wound healed. That adhesive is no joke. I tried on the bra and followed the instructions carefully to apply and remove the bra. I wear a 34DD and found no uplift at all, which I guess isn't surprising. If you have a smaller chest or unnaturally perky breasts, this might work well since the bra does add a little padding and smoothing. Good luck!

on July 26, 2018

Review for Zappos Rewards Points

(What's this?)

Water Bra

  • Overall3Rated 3 stars out of 5
  • Comfort 3Rated 3 stars out of 5
  • Style 3Rated 3 stars out of 5

It fits fine, and it isn’t anything super sexy, but it does work.

on July 24, 2018

Review for Zappos Rewards Points

(What's this?)

NuBra Ultralite

  • Overall4Rated 4 stars out of 5
  • Comfort 4Rated 4 stars out of 5
  • Style 4Rated 4 stars out of 5

Great option for strapless bra

on June 10, 2018

Review for Zappos Rewards Points

(What's this?)

Full Figure Gel Petal

  • Overall5Rated 5 stars out of 5
  • Comfort 5Rated 5 stars out of 5
  • Style 5Rated 5 stars out of 5

I wore these for a formal event under a low-cut dress and they were perfect - very comfortable, stayed in place, and added a bit of padding. Exactly what I needed! I've already worn them a second time and they still worked fantastically.

on May 28, 2018

Sexy Strings Sticky Bra

  • Overall5Rated 5 stars out of 5
  • Comfort 5Rated 5 stars out of 5
  • Style 5Rated 5 stars out of 5

I love this. Fits great. Perfect for summer dresses l

on May 09, 2018

Review for Zappos Rewards Points

(What's this?)

U Plunge Bra

  • Overall3Rated 3 stars out of 5
  • Comfort 3Rated 3 stars out of 5
  • Style 4Rated 4 stars out of 5

Overall good! Just a bit off on sizing.

on March 29, 2018

Review for Zappos Rewards Points

(What's this?)

Sexy Strings Sticky Bra

  • Overall5Rated 5 stars out of 5
  • Comfort 5Rated 5 stars out of 5
  • Style 5Rated 5 stars out of 5

Total game changer!!!! Absolutely love this bra for certain tops. I am an A cup and it fit perfect! Just follow the directions on the box. I put wax paper where the nipples are to keep those from sticking to the bra.

from Minnesota on March 13, 2018

Review for Zappos Rewards Points

(What's this?)

Go Bare Backless Strapless Bra

  • Overall2Rated 2 stars out of 5
  • Comfort 5Rated 5 stars out of 5
  • Style 5Rated 5 stars out of 5

would not stick to skin

on February 08, 2018

Review for Zappos Rewards Points

(What's this?)

U Plunge Bra

  • Overall5Rated 5 stars out of 5
  • Comfort 5Rated 5 stars out of 5
  • Style 5Rated 5 stars out of 5

I read the reviews and ordered a size larger 38C and it worked perfectly for my low plunge jumpsuit - which I also highly recommend Kamalikulture by Norma Kamari Rectangle Jog Jumpsuit. Hardly knew it was there.

from CA on February 01, 2018

Review for Zappos Rewards Points

(What's this?)

Zappos Footer

Make your inbox happy by joining our exclusive newsletter!