Sharing what matters

Creating memorable experiences for the greater good.

Beyond the Box

A blog that tells Zappos' story, along with conversations on how to live a beautiful life.

Check It Out

Zappos for Good

A philanthropy program that spreads happiness and gives love to communities in need.

Learn More

Zappos Insights

A place to absorb the Zappos culture through world-class tours and training events.

Learn More


Our purpose is to live and deliver WOW!

Zappos History


The year was 1999, and our founder Nick Swinmurn was walking around a mall in San Francisco looking for a pair of shoes. One store had the right style, but not the right color. Another store had the right color, but not the right size. Nick spent the next hour in the mall, walking from store to store, and finally went home empty-handed and frustrated.

At home, Nick tried looking for his shoes online and was again unsuccessful. Although there were a lot of mom-and-pop stores selling shoes online, what was interesting to Nick was that there was no major online retailer that specialized in shoes. So, since it was 1999 and anything seemed possible at the time, Nick decided to quit his day job and start an online shoe retailer... and was born!

The original idea was to create a website that offered the absolute best selection of brands, styles, colors, sizes, and widths of shoes. Over the years we’ve evolved our company and product selection but never have we lost our focus on the customer.

In July of 2009, we announced our plans to join the Amazon family. How did we do that? With a companywide email from our CEO, Tony Hsieh, that read “Zappos and Amazon sitting in a tree...” With both companies sharing such a strong passion for customer service, we were very excited to begin growing together.

Regardless of our structure or where we’ve called home, our goal has always been and will always be to make Zappos the best place for customer service in the world.

See what we've been up to

Take a walk on the culture side with these stories below.

Zappos' Porta Party Mixes Business With Pleasure

Zappos is changing the game on how people do their business. With the advent of the porta party, you're able to do your thing in a totally reimagined space.

Friends With Benefits Road Show Takes Austin

Dogs, dudes and dudettes were ready to party with drinks, food and music thanks to Zappos, who held its very first Road Show in Austin!

Zappos’ Top 10 Power Perks Ranked

According to MetLife’s annual study on the topic of job perks, employees consider a company's benefits a crucial sticking point. See what's being offered by Zappos!


Living Her Best Life Despite Breast Cancer

Eileen was diagnosed with breast cancer in 2015. Over nearly two years, she underwent 35 radiation treatments, 16 rounds of chemotherapy and only missed one day.

At Zappos, Every Day Is The Dog Days

Thanks to Holacracy, employees created a new paw-licy that allows their furry counterparts to join them at work.

These Are The Books Zappos Wants Its Employees To Read

Take a peek inside the Zappos library! With an ever-growing list of books added each month, here's what we believe to be the five best titles currently.