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About Nixon

Nixon, founded in 1997 in Encinitas, CA, is the premium watch and accessories brand for the youth lifestyle market. Focused on making the little stuff better, Nixon began with a small line of team-designed, custom-built watches sold exclusively in specialty boardsport and fashion retailers. Currently distributed in over 40 countries, Nixon’s product range has grown to include select men’s and women’s accessories such as beltshats, beanies, walletsbackpacks and headphones, clothing ranging from tees, hoodies and jackets.

Nixon makes the little stuff better. The stuff you have that isn't noticed first, but can't be ignored. They pay attention to it, argue about it and work day and night to make the little stuff as good as it can be, so when you wear it, you feel like you've got a leg up on the rest of the world. They believe that you deserve a lot of respect and when you choose to kit your fit with Nixon clothing, or select a Nixon wallet to hold your hard earned cash, or want to put the final touch on your steez with a Nixon belt or beanie, you deserve to have something that reflects your entire package. You may not know how to say it, but you've got something to say. Dammit brothers and sisters, you can't slap on an off-the-shelf piece and consider yourself you. Can you? That's why Nixon was started and that's why, 8 years later, they’re still here.

Nestled comfortably out of the way up against the Pacific Ocean in southern California, and tucked neatly next to the best surf in Europe, you'll find Nixon people doing what they do. What started as a frustration at a lack of quality watches that simultaneously do the talking for you and deliver what you need in various high stress work and play environments has grown into a network of athletes, rock stars, retailers, and dedicated loyalists that bring Nixon clothingbackpackshandbags and accessories to market.

Some people look at professional skateboarders, surfers, and snowboarders and mistakenly think they know what they're looking at. Stereotyping can get you in trouble. Their skills are ridiculous, yes, but their experiences reach far beyond that handrail on the corner. Their actions are focused on perfecting their sports, but their interests and style are anything but focused. Their perspectives are unique, yes, but their needs are universal. It is our job to reconcile the former with the latter. Nixon hand picks those riders that are leaders in their sports and works with this elite group to make sure their perspectives contribute to a single unified expression: team designed, custom built.

Welcome to the now… welcome to the new… welcome to Nixon.

Latest Nixon Reviews

  • Nixon by The Small Time Teller P Posted: Jul 6, 2014 Reviewer: Overall: 1 Stars Comfort: 3 Stars Look: 3 Stars
    Ran slow from the first day I got it. When I received it, there was a battery saver part on the button so I know the battery did not run down during shipping. I went to the Nixon website to request warranty service within 2 weeks of receiving the watch from Zappos, and the Nixon site asks me for a credit card for a warranty service "just in case the issue is not covered", AND Nixon wants ME to pay the shipping for their defective product!! I have to pay an additional 10% to send the watch in, and I'm not even guaranteed a working watch when I get it back! What if it comes back not working, I pay shipping again? And again? Even if I got a refund on the purchase price, nobody will refund me the shipping. This is outrageous. If you want to take a chance on this watch, make sure you can return it to a retailer who will take care of you. Forget the warranty. It's worth less than the paper it's printed on.
  • Nixon by The Unit SS Posted: Jun 15, 2014 Reviewer: Heather Virtue from Denair, California Overall: 5 Stars Comfort: 5 Stars Look: 5 Stars
    This is a very good looking watch and it has a lot of whistles and bells. Has an inscription on the underneath side of the bezel that reads "that's what she said" which I was not aware of until I got it in the mail. A bit hard to read in the sunlight if you haven't depressed the light button. Overall though, I am very happy with it and my friends call me Lando Calrissian when I wear it. Who doesn't want to be a Star Wars stud?
  • Nixon by The Kensington Posted: Jun 13, 2014 Reviewer: Jenny from Boston, MA Overall: 3 Stars Comfort: 5 Stars Look: 2 Stars
    The all gold looks very cheap and yellow, and is very light, almost like a knock off watch. I got this to replace a Micheal Kors watch and it looks so cheap and low quality by comparison that I am going to return in. Too bad, I love the style of the watch but for the price you can get something that looks/is higher quality. I hope they make a higher quality version of this watch soon!
Zappos Family Core Value:

10. Be Humble