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About Nixon

Nixon, founded in 1997 in Encinitas, CA, is the premium watch and accessories brand for the youth lifestyle market. Focused on making the little stuff better, Nixon began with a small line of team-designed, custom-built watches sold exclusively in specialty boardsport and fashion retailers. Currently distributed in over 40 countries, Nixon’s product range has grown to include select men’s and women’s accessories such as beltshats, beanies, walletsbackpacks and headphones, clothing ranging from tees, hoodies and jackets.

Nixon makes the little stuff better. The stuff you have that isn't noticed first, but can't be ignored. They pay attention to it, argue about it and work day and night to make the little stuff as good as it can be, so when you wear it, you feel like you've got a leg up on the rest of the world. They believe that you deserve a lot of respect and when you choose to kit your fit with Nixon clothing, or select a Nixon wallet to hold your hard earned cash, or want to put the final touch on your steez with a Nixon belt or beanie, you deserve to have something that reflects your entire package. You may not know how to say it, but you've got something to say. Dammit brothers and sisters, you can't slap on an off-the-shelf piece and consider yourself you. Can you? That's why Nixon was started and that's why, 8 years later, they’re still here.

Nestled comfortably out of the way up against the Pacific Ocean in southern California, and tucked neatly next to the best surf in Europe, you'll find Nixon people doing what they do. What started as a frustration at a lack of quality watches that simultaneously do the talking for you and deliver what you need in various high stress work and play environments has grown into a network of athletes, rock stars, retailers, and dedicated loyalists that bring Nixon clothingbackpackshandbags and accessories to market.

Some people look at professional skateboarders, surfers, and snowboarders and mistakenly think they know what they're looking at. Stereotyping can get you in trouble. Their skills are ridiculous, yes, but their experiences reach far beyond that handrail on the corner. Their actions are focused on perfecting their sports, but their interests and style are anything but focused. Their perspectives are unique, yes, but their needs are universal. It is our job to reconcile the former with the latter. Nixon hand picks those riders that are leaders in their sports and works with this elite group to make sure their perspectives contribute to a single unified expression: team designed, custom built.

Welcome to the now… welcome to the new… welcome to Nixon.

Latest Nixon Reviews

  • Nixon by The Time Teller Acetate Posted: Sep 16, 2014 Reviewer: Jonathan Camba from San Francisco, CA Overall: 1 Stars Comfort: 1 Stars Look: 1 Stars
    I was very disappointed with the product I received in the mail. I was very excited to receive the watch and had anticipated it to be in new (or at least almost new) condition, but when I opened up the already tattered packaging, I was appalled to find a watch that had been previously re-sized, and not only that, the clasp was missing, so there was no way to buckle the watch shut. I'm unsure as to how this product in this type of condition managed to go through the company and ultimately get shipped off to a customer. It's unfortunate because I had high hopes for this product and have received decent service from Zappos in the past.
  • Nixon by The Kensington Posted: Sep 12, 2014 Reviewer: Callie H. from San Diego, CA Overall: 5 Stars Comfort: 5 Stars Look: 5 Stars
    Love this watch! It does not look cheap like I was worried about. It is not gaudy either like a lot of gold watches, because it it partially matte and partially shiny. Simple and classy!
  • Nixon by Americana Belt Posted: Sep 8, 2014 Reviewer: Andrew K Overall: 5 Stars Comfort: 5 Stars Look: 5 Stars
    Great quality, excellent fit. I am a 31 waste and typically wear a 32 belt size and the Med fit perfectly. Looks like this belt will last a long time.
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