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The French term bon chic, bon genre, or BCBG, was coined in the '80s and translates to "good style, good attitude." Today, the BCBGeneration™ brand is synonymous with chic, trendy, and unique fashion.

Designed to bring the sophistication of European fashion to American women, BCBGeneration clothing, jewelry, accessories, and shoes do just that. Created by Max Azria after moving to the United States from Tunisia, BCBGeneration's popularity quickly spread from the West Coast to the international fashion world.

BCBGeneration delivers unique and uncompromising fashion. The collection's shoes ensure glorious style without skimping on comfort. With a variety of different looks, the collection is bound to include jewelry and accessories to complement to any outfit. Versatile enough for casual wear or a night on the town, BCBGeneration dress, blouses, and skirts provide just the right combination of maturity and playfulness in every style.


  • BCBGeneration by Tilda Posted: Aug 24, 2014 Reviewer: from Bryan, Texas Overall: 3 Stars Comfort: 2 Stars Look: 5 Stars
    I'm having to stop wearing high heels due to tendon issues and I really wanted some cute flats. These were so narrow that I couldn't get my foot into the shoe. They are cute, but I'm sending them back.
  • BCBGeneration by S/S Asymmetrical Hem Dress Posted: Aug 22, 2014 Reviewer: from State College, PA Overall: 3 Stars Comfort: 4 Stars Look: 4 Stars
    I bought this dress to wear to an October wedding. I loved the style on it, but I definitely should have paid closer attention to the details. The trim around the bottom and at the neckline make it look like a glorified sweatshirt dress. It's VERY comfortable on and if I didn't need it for a more formal event I might be inclined to keep it. It just wasn't going to work for my needs.
  • BCBGeneration by Dress With Cut Out Neck Posted: Aug 21, 2014 Reviewer: Amber from Las Vegas Overall: 5 Stars Comfort: 5 Stars Look: 5 Stars
    Love this dress, casual or dressed up! Fabric is lightweight, collar is good quality (not cheap looking in person).
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