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The French term bon chic, bon genre, or BCBG, was coined in the '80s and translates to "good style, good attitude." Today, the BCBGeneration™ brand is synonymous with chic, trendy, and unique fashion.

Designed to bring the sophistication of European fashion to American women, BCBGeneration clothing, jewelry, accessories, and shoes do just that. Created by Max Azria after moving to the United States from Tunisia, BCBGeneration's popularity quickly spread from the West Coast to the international fashion world.

BCBGeneration delivers unique and uncompromising fashion. The collection's shoes ensure glorious style without skimping on comfort. With a variety of different looks, the collection is bound to include jewelry and accessories to complement to any outfit. Versatile enough for casual wear or a night on the town, BCBGeneration dress, blouses, and skirts provide just the right combination of maturity and playfulness in every style.


  • BCBGeneration by Zander Posted: Apr 21, 2014 Reviewer: from Los Angeles, CA Overall: 4 Stars Comfort: 4 Stars Look: 5 Stars
    Great design! Chic, comfortable & easy to walk in. The only way these shoes could get better is if they were made of leather and had more give. The material feels a bit stiff. Still love these though.
  • BCBGeneration by Dulce Posted: Apr 21, 2014 Reviewer: Overall: 3 Stars Comfort: 1 Stars Look: 5 Stars
    I loved the look of these but the arch is positioned at such a weird spot on my foot that I had to return them. These hurt within 5-10 minutes of wearing them on the carpet. What a shame because they're a beaut.
  • BCBGeneration by Stanley Posted: Apr 18, 2014 Reviewer: vlong from California Overall: 5 Stars Comfort: 5 Stars Look: 5 Stars
    Very comfy and super adjustable, I'm these wonderful sandal would suit anyone's needs. Great quality leather and sexy. Wear 7 1/2 weight 123 lbs I'm 5'2, athletic legs small calves and narrow feet.
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