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The French term bon chic, bon genre, or BCBG, was coined in the '80s and translates to "good style, good attitude." Today, the BCBGeneration™ brand is synonymous with chic, trendy, and unique fashion.

Trendy accessories such as hat and scarves allow you to dress up any ensemble to look effortlessly fashion-forward. Panama hats create a sleek and structured look while large, floppy hats curate a relaxed, laid-back feel. Scarves are the perfect layering accessory. With many ways to wear them, they’re easily the most versatile item in your closet. Sophisticated prints allow you to create a classic look and turn it into chic style.

With many shoes to choose from, BCBGeneration™ has your basic pump to sexy ankle booties. With decadent fabrications varying between suede, leather, and patent leather, it’s easy to turn your outfit up a notch. Classic silhouettes like the pump allow for easy transition from the office to happy hour. Pair your favorite skirt or leggings with ankle booties for a hot weekend look.

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