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The French term bon chic, bon genre, or BCBG, was coined in the '80s and translates to "good style, good attitude." Today, the BCBGeneration™ brand is synonymous with chic, trendy, and unique fashion.

Designed to bring the sophistication of European fashion to American women, BCBGeneration clothing, jewelry, accessories, and shoes do just that. Created by Max Azria after moving to the United States from Tunisia, BCBGeneration's popularity quickly spread from the West Coast to the international fashion world.

BCBGeneration delivers unique and uncompromising fashion. The collection's shoes ensure glorious style without skimping on comfort. With a variety of different looks, the collection is bound to include jewelry and accessories to complement to any outfit. Versatile enough for casual wear or a night on the town, BCBGeneration dress, blouses, and skirts provide just the right combination of maturity and playfulness in every style.


  • BCBGeneration by Zander Posted: Sep 17, 2014 Reviewer: Caitlin from Chicago Overall: 5 Stars Comfort: 4 Stars Look: 5 Stars
    Very happy with these! I needed nude shoes for a bridesmaid outfit and wanted something a little more unique than a classic pump. I also wore them as a guest to another wedding around the same time. They're neutral enough to go with everything (and I think will look great with casual clothes too) but still different enough to draw compliments. Although the toe is pointy, it is wide enough to be comfortable. Because the heel is set far back, the shoes feel more stable to walk in than stilettos typically do. The strap also adds stability. They eventually get uncomfortable to walk/dance in, like any heel without a cushioned footbed, but they're better than most. Also, they wiped clean easily after I wore them in dirty wet sand.
  • BCBGeneration by Sleeveless Round Neck Shirt City Dress GEF66B66 Posted: Sep 16, 2014 Reviewer: Diane from United States Overall: 4 Stars Comfort: 3 Stars Look: 2 Stars
    This dress is weird. The fabric is thick & structured, very little stretch & kind of A-line. I can't imagine wearing it with the zipper open (which seems like a cool feature) because it makes the dress stick out in an unattractive way. It seemed like a cool style but in person looks conservative. You can't step into it bc it's form fitting in the waist & pulling it over your head is awkward because of the lack of stretch. True to size though.
  • BCBGeneration by Bossy Posted: Sep 12, 2014 Reviewer: Michelle from San Francisco Bay Area Overall: 5 Stars Comfort: 1 Stars Look: 5 Stars
    I love these boots. They are beautifully made with an edgy feel. I wanted something sturdy and cleanable to wear on the playa at Burning Man. I wear a 9 1/2 but buy a 10 to accommodate plantar fasciitis shoe bed inserts. Unfortunately, these run at least a half size smaller and feel narrower than a medium. I cant use my corrective inserts in them so I will have to return them. :(
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