Ultimate Direction

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In 1985, Ultimate Direction invented the entire category of hydration packs. Ultimate Direction built the first waist pack designed to carry bottles, a few years later created the first bottle strap to carry a water bottle in your hand, and made numerous other innovations that helped define what a hydration pack is today.

More than 25 years later, Ultimate Direction is at the forefront again with its Signature Series, having been created by three of the world’s best ultra-runners. This innovation popularized the "vest" concept for carrying water, featuring no-bounce comfort and the ability to easily access bottles in the front. Now, Ultimate Direction is introducing the very first women's-specific line of hydration packs, designed by the Women’s Collective when Ultimate Direction asked them specifically what they wanted for themselves. Finally, Ultimate Direction has updated the whole product line with new technical fabrics, streamlined design, and contemporary colors.

Ultimate Direction’s products are designed by athletes for athletes. Some of the best runners in the world thought long and hard about what works the best, and the result is the amazing features you see today. The Ultimate Direction mission is to provide the ultimate in high performance hydration for everyday athletes. Ultimate Direction reengineers, reinvents, and redefines high performance hydration for everyday athletes.

Ultimate Direction: Selected For You

Ultimate Direction

Ultra Vest 4.0

$129.95

Ultimate Direction

Flexform 350 Bottle

$6.95

Ultimate Direction

Race Vest 4.0

$109.95

Ultimate Direction

Fastpack 25

$164.95

Ultimate Direction

OCR Vest

$109.95

Ultimate Direction

50 oz. Reservoir

$29.95

Ultimate Direction

Mountain Vest 4.0

$154.95

Ultimate Direction

Adventure Vest 4.0

$169.95

Ultimate Direction

Ultra Belt 4.0

$69.95

Ultimate Direction

Halo

$169.95

Ultimate Direction

Halo

$169.95

Ultimate Direction

Clutch

$39.95

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Latest Ultimate Direction Reviews

Halo

  • Overall1Rated 1 stars out of 5
  • Comfort 5Rated 5 stars out of 5
  • Style 5Rated 5 stars out of 5

Can’t stop water bottles from slipping into the pocket once they empty some and they are hard to pull back out, because I’ve cinched the elastic tight to try to keep them from slipping. Definitely can’t drink on the run when that happens and then have to stop to pull out bottles. Got a bottle with straw to see if that would help, which it does when bottle empties, but when that bottle is full the straw rubs on my chin. Unfortunately the pack is worthless to me, because it makes getting water so hard while running. Back to my Nathan pack with a bladder. The fit is great and light, but the bottle situation I can’t figure out so I just can’t use it.

on June 08, 2019

Review for Zappos Rewards Points

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Ultra Belt 4.0

  • Overall5Rated 5 stars out of 5
  • Comfort 5Rated 5 stars out of 5
  • Style 5Rated 5 stars out of 5

Glad I spent the extra money for this pack. I’m no longer a runner but needed it for the gym to remain hands free. Worth the price. I love that I can add other pockets to it as well.

from Ogden, UT on May 26, 2019

Review for Zappos Rewards Points

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Ultra Belt 4.0

  • Overall3Rated 3 stars out of 5
  • Comfort 3Rated 3 stars out of 5
  • Style 5Rated 5 stars out of 5

I bought this for hiking since I don't like to carry a backpack. It is not made for a size 8 woman. It is definitely better for a thin runner with no extra weight around the middle. No where in the description does it give a waist size, but it really should. At first I thought it fit through the back belt loops, but after going to the website and watching the video, I was clearly mistaken. The is no adjusting straps either. Great quality and features, just not made for someone who isn't super thin.

from Dublin on November 06, 2018

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