The Normal Brand

The Normal Brand Logo
They aren't designers. They are regular guys who had a problem - clothing that seemed meant for the exclusive. They wanted "normal shirts" - something versatile and durable, with a rugged aesthetic and elevated style. They wanted to be comfortable in the city, the country, and everywhere in between. That's when the brothers decided to start this polite rebellion against pretense - The Normal Brand.

Being anchored in the Midwest, where the next adventure is never more than twenty minutes away, The Normal Brand grew their collection to keep up with everything you'd want to do in their normal clothes.

Let life feel normal again. The bear is there to remind us that we have the wisdom and courage of a bear within.

The Normal Brand: Selected For You

The Normal Brand

Hybrid Shorts

$62.99MSRP: $78.00

The Normal Brand

Button Front Trunks

$68.00

The Normal Brand

Freshwater Short Sleeve

$88.00

The Normal Brand

Terry Full Zip Hoodie

$98.00

The Normal Brand

Military Shirt Jacket

$135.00

The Normal Brand

Active Puremeso Polo

$45.99MSRP: $62.00

The Normal Brand

Basic Puremeso Hoodie

$44.99MSRP: $68.00

The Normal Brand

Active Puremeso Long Sleeve Henley

$45.99MSRP: $58.00

The Normal Brand

Active Puremeso Long Sleeve Henley

$45.99MSRP: $58.00

The Normal Brand

Normal Trunks

$68.00

The Normal Brand

Active Puremeso Crew Neck Tee

$42.00

The Normal Brand

Hamlin Jersey Classic Long Sleeve Henley

$63.36MSRP: $64.00

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Latest The Normal Brand Reviews

Hybrid Shorts

  • Overall5Rated 5 stars out of 5
  • Comfort 5Rated 5 stars out of 5
  • Style 5Rated 5 stars out of 5

Love them... comfortable and lightweight. Look great on the golf course.

from Cleveland on June 22, 2021

Freshwater Short Sleeve

  • Overall5Rated 5 stars out of 5
  • Comfort 5Rated 5 stars out of 5
  • Style 5Rated 5 stars out of 5

If you are on the fringe of large or XL, go with the XL here. I’m 5’9 210lbs and the XL is not long or baggy and fits a broader chest. Really comfortable shirt even without an undershirt. Looks good with light or dark jeans too.

from Raleigh, NC on May 12, 2021

Review for Zappos Rewards Points

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Basic Puremeso Hoodie

  • Overall5Rated 5 stars out of 5
  • Comfort 5Rated 5 stars out of 5
  • Style 5Rated 5 stars out of 5

the material is thin but HEAVY - its really really nice. Love the green but due to my longer arms I will need to try the XL.This is a hoodie you will not regret buying and NO VISIBLE LOGO - extra bonue

on December 26, 2020

Review for Zappos Rewards Points

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