The Normal Brand

The Normal Brand Logo
They aren't designers. They are regular guys who had a problem - clothing that seemed meant for the exclusive. They wanted "normal shirts" - something versatile and durable, with a rugged aesthetic and elevated style. They wanted to be comfortable in the city, the country, and everywhere in between. That's when the brothers decided to start this polite rebellion against pretense - The Normal Brand.

Being anchored in the Midwest, where the next adventure is never more than twenty minutes away, The Normal Brand grew their collection to keep up with everything you'd want to do in their normal clothes.

Let life feel normal again. The bear is there to remind us that we have the wisdom and courage of a bear within.

The Normal Brand: Selected For You

The Normal Brand

Jasper Button Down Shirt

$88.00

The Normal Brand

Waxed Canvas Cap

$32.00

The Normal Brand

Circle Patch Performance Cap

$27.00

The Normal Brand

Short Sleeve Sunset Tee

$34.00

The Normal Brand

Puremeso Lounge Shorts

$68.00

The Normal Brand

Jasper Button Down Shirt

$88.00

The Normal Brand

Short Sleeve Louis Button Down

$78.00

The Normal Brand

Short Sleeve Skipper Button Down

$78.00

The Normal Brand

Short Sleeve Skipper Button Down

$78.00

The Normal Brand

Short Sleeve Bronco Tee

$34.00

The Normal Brand

Ranger T-Shirt

$34.00

The Normal Brand

Circle Patch Performance Cap

$27.00

Sign up for new styles from The Normal Brand

Zappos.com respects your privacy. We don't rent or sell your personal information to anyone.

Latest The Normal Brand Reviews

Loose Knit Button Up Shirt

  • Overall3Rated 3 stars
  • Comfort 5Rated 5 stars
  • Style 5Rated 5 stars

UGH!!! This feels and drapes wonderfully but after two washes, the chemical smell is STILL there!!! I will keep washing it and hope that it comes out, but I have never had such a problem with smell and it triggers my asthma. So it's a bad chemical. Too bad........

on May 17, 2019

Review for Zappos Rewards Points

(What's this?)

Zappos Footer

Make your inbox happy by joining our exclusive newsletter!