Jewelry is not just a visual experience, it allows the wearer untold personalization. Each individuals' jewelry tells a unique story of who they are, what they value, and what they believe. Founded in 2009 by Danna Kobo, SHASHI(R) was created to represent the modern trends of New York. SHASHI celebrates and encourages beautiful expression with affordable-yet-luxurious jewelry, and allows women to become fashionista's with their chic necklaces, bracelets, and earrings. Using quality sterling silver, 18K gold vermeil, and other semi-precious materials, SHASHI offers sophisticated jewelry that adds to each person's story.