Pura Vida

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Pura Vida® was founded in the summer of 2010 when two Southern California friends - Griffin Thall and Paul Goodman - took a graduation trip down to Costa Rica. After catching some waves, they came across two artisans named Jorge and Joaquin, whose colorful string bracelets captured the beauty of Costa Rica. Sadly, Jorge and Joaquin were struggling to survive on their artisan wages, living with their family in a single room with three beds. Desperate to help, Griffin and Paul asked the artisans to make 400 bracelets to take home with them... and the rest is history. Griffin and Paul put the bracelets on display in a local boutique, and it hit them - Pura Vida Bracelets are more than just simple friendship bracelets. Pura Vida is a lifestyle, one that's all about enjoying life's little pleasures, slowing things down, and living life to the fullest. Pura Vida now supports over 650 full time artisans across the world, who can count on a steady income thanks to the support of Pura Vida fans.

Pura Vida: Selected For You

Pura Vida

Wave Ring

$12.00

Pura Vida

Original Anklet

$10.00

Pura Vida

Wave Bracelet

$12.00

Pura Vida

Wave Ring

$12.00

Pura Vida

Charity Originals B.E.A.C.H. Charity

$10.00

Pura Vida

Original Anklet

$10.00

Pura Vida

Quartz Bracelet

$15.00

Pura Vida

Daisy Bracelet

$12.00

Pura Vida

Moonstone Double Stone Ring

$20.00

Pura Vida

Sunrise Mountains 3-Pack Bracelet

$35.00

Pura Vida

Wave Toe Ring

$14.00

Pura Vida

Original 5-Pack Bracelet

$30.00

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Latest Pura Vida Reviews

Flat Bead Bracelet

  • Overall5Rated 5 stars out of 5
  • Comfort 5Rated 5 stars out of 5
  • Style 5Rated 5 stars out of 5

beautifully designed

on July 11, 2019

Review for Zappos Rewards Points

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Double Stone Ring

  • Overall5Rated 5 stars out of 5
  • Comfort 5Rated 5 stars out of 5
  • Style 5Rated 5 stars out of 5

dainty and cute

on July 11, 2019

Review for Zappos Rewards Points

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Wave Bracelet

  • Overall5Rated 5 stars out of 5
  • Comfort 5Rated 5 stars out of 5
  • Style 5Rated 5 stars out of 5

It's super cute and the wax coating makes it water proof

on July 11, 2019

Review for Zappos Rewards Points

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Wave Coin Bracelet

  • Overall5Rated 5 stars out of 5
  • Comfort 5Rated 5 stars out of 5
  • Style 5Rated 5 stars out of 5

So cute + adjustable

on July 11, 2019

Review for Zappos Rewards Points

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Wave Ring

  • Overall5Rated 5 stars out of 5
  • Comfort 5Rated 5 stars out of 5
  • Style 5Rated 5 stars out of 5

super cute stackable. the sterling is a polished silver

on July 10, 2019

Review for Zappos Rewards Points

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