Pura Vida

Pura Vida Logo
Pura Vida® was founded in the summer of 2010 when two Southern California friends - Griffin Thall and Paul Goodman - took a graduation trip down to Costa Rica. After catching some waves, they came across two artisans named Jorge and Joaquin, whose colorful string bracelets captured the beauty of Costa Rica. Sadly, Jorge and Joaquin were struggling to survive on their artisan wages, living with their family in a single room with three beds. Desperate to help, Griffin and Paul asked the artisans to make 400 bracelets to take home with them... and the rest is history. Griffin and Paul put the bracelets on display in a local boutique, and it hit them - Pura Vida Bracelets are more than just simple friendship bracelets. Pura Vida is a lifestyle, one that's all about enjoying life's little pleasures, slowing things down, and living life to the fullest. Pura Vida now supports over 650 full time artisans across the world, who can count on a steady income thanks to the support of Pura Vida fans.

Pura Vida: Selected For You

Pura Vida

Moonstone Double Stone Ring

$17.99MSRP: $20.00

Pura Vida

Original Bracelet

$6.00

Pura Vida

Charity Originals Anxiety Disorder Awareness

$6.00

Pura Vida

Malibu Bracelet

$12.00

Pura Vida

Rainbow Bracelet

$15.00

Pura Vida

Wave Ring

$12.00

Pura Vida

Original Anklet

$7.00

Pura Vida

Ying Yang Bracelet

$12.00

Pura Vida

Sea Turtle Bracelet Silver

$12.00

Pura Vida

Flat Braided Bracelet

$20.00

Pura Vida

Wave Ring

$12.00

Pura Vida

Wave Ring

$12.00

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Latest Pura Vida Reviews

Wave Ring

  • Overall5Rated 5 stars out of 5
  • Comfort 5Rated 5 stars out of 5
  • Style 5Rated 5 stars out of 5

Repeat purchase- different sizes for different fingers (teenage daughter) I see so many young girls with this ring

from Huntington, WV on August 05, 2020

Review for Zappos Rewards Points

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Coast Necklace

  • Overall4Rated 4 stars out of 5
  • Comfort 4Rated 4 stars out of 5
  • Style 4Rated 4 stars out of 5

Great for teens, mine wears all the time.

on July 27, 2020

Review for Zappos Rewards Points

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Delicate Wave Anklet

  • Overall5Rated 5 stars out of 5
  • Comfort 5Rated 5 stars out of 5
  • Style 5Rated 5 stars out of 5

Perfet and I have very small ankles

on July 08, 2020

Review for Zappos Rewards Points

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Original Anklet

  • Overall5Rated 5 stars out of 5
  • Comfort 5Rated 5 stars out of 5
  • Style 5Rated 5 stars out of 5

Fits great, looks cool.

from NY on June 23, 2020

Review for Zappos Rewards Points

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Moonstone Double Stone Ring

  • Overall3Rated 3 stars out of 5
  • Comfort 3Rated 3 stars out of 5
  • Style 4Rated 4 stars out of 5

The ring is really cute, but overall feels very cheap.

on May 25, 2020

Review for Zappos Rewards Points

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Pineapple Stud Earrings

  • Overall4Rated 4 stars out of 5
  • Comfort 5Rated 5 stars out of 5
  • Style 4Rated 4 stars out of 5

These are small stud earrings, which are actually very comfortable to wear with the face masks I have to wear at work in the hospital. Can sleep in them. Have had them in for 3 days. Pretty enamel color.

from Colden, NY on May 22, 2020

Review for Zappos Rewards Points

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Delicate Wave Anklet

  • Overall2Rated 2 stars out of 5
  • Comfort 4Rated 4 stars out of 5
  • Style 4Rated 4 stars out of 5

This was super cute in person but so large around my ankle that it hung clumsily and as low as possible. I will be returning this.

on May 18, 2020

Wave Band Ring

  • Overall5Rated 5 stars out of 5
  • Comfort 5Rated 5 stars out of 5
  • Style 5Rated 5 stars out of 5

Perfect

on May 15, 2020

Review for Zappos Rewards Points

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Wave Ring

  • Overall1Rated 1 stars out of 5
  • Comfort 1Rated 1 stars out of 5
  • Style 4Rated 4 stars out of 5

Totally disappointed. For starters, this ring is about a size and a half smaller than advertised. I wear a 9 on my middle finger...I have many 9s and this ring is even smaller than the size 8 I have on my index finger. In addition to that, the metal is so thin, it borders on dangerous. If you accidentally snag this ring on anything that doesn't give, this is going to slice your finger. It's literally wire thin. I waited weeks for this ring to arrive and I'm completely disappointed.

on May 14, 2020

Mood Ring

  • Overall5Rated 5 stars out of 5
  • Comfort 5Rated 5 stars out of 5
  • Style 5Rated 5 stars out of 5

Fits great! Super cute ring!

on May 06, 2020

Review for Zappos Rewards Points

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Daisy Ring

  • Overall5Rated 5 stars out of 5
  • Comfort 5Rated 5 stars out of 5
  • Style 5Rated 5 stars out of 5

Perfect sizing

on April 20, 2020

Review for Zappos Rewards Points

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Wave Ring

  • Overall5Rated 5 stars out of 5
  • Comfort 5Rated 5 stars out of 5
  • Style 5Rated 5 stars out of 5

Got this for my daughter, she loves it! Very simple design that is perfect for everyday wear.

from New Hampshire on April 16, 2020

Mood Ring

  • Overall5Rated 5 stars out of 5
  • Comfort 5Rated 5 stars out of 5
  • Style 5Rated 5 stars out of 5

Awesome ring, changes color immediately, even just holding the band.

from San Jose on March 10, 2020

Review for Zappos Rewards Points

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Moonstone Double Stone Ring

  • Overall5Rated 5 stars out of 5
  • Comfort 5Rated 5 stars out of 5
  • Style 5Rated 5 stars out of 5

Super cute!

on March 03, 2020

Review for Zappos Rewards Points

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Wave Ring

  • Overall4Rated 4 stars out of 5
  • Comfort 3Rated 3 stars out of 5
  • Style 5Rated 5 stars out of 5

Fits well. The ring is very thin and bends easily

on February 26, 2020

Review for Zappos Rewards Points

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Wave Coin Ring

  • Overall1Rated 1 stars out of 5
  • Comfort 1Rated 1 stars out of 5
  • Style 1Rated 1 stars out of 5

Turned finger green! NOT sterling silver--it's brass! These tarnish easily! Shame on you, Pura Vida!

on January 07, 2020

Review for Zappos Rewards Points

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Dark Wave 3-Pack Bracelet

  • Overall5Rated 5 stars out of 5
  • Comfort 5Rated 5 stars out of 5
  • Style 5Rated 5 stars out of 5

Really pretty 3 bracelets. Very nice colors and match so many of my outfits, plus other Pura Vida bracelets that I own. Highly recommend.

from Colden,NY on January 06, 2020

Review for Zappos Rewards Points

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Yin Yang Ring

  • Overall5Rated 5 stars out of 5
  • Comfort 5Rated 5 stars out of 5
  • Style 5Rated 5 stars out of 5

Very comfortable and cute ring. First got the bracelet and liked it so much went back for ring and earrings. Don’t like big bulky rings, prefer delicate rings like this especially with arthritis in my fingers.

from Colden, NY on January 05, 2020

Review for Zappos Rewards Points

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Nesting Rings

  • Overall4Rated 4 stars out of 5
  • Comfort 3Rated 3 stars out of 5
  • Style 3Rated 3 stars out of 5

Love the ring! Looks better in person than in this photo. The gold is thin but still like it. It's for a gift so can't comment on sizing or comfort.

on December 26, 2019

Aqua Stone Bracelet

  • Overall1Rated 1 stars out of 5
  • Comfort 5Rated 5 stars out of 5
  • Style 5Rated 5 stars out of 5

Fall apart. Daughter loved it, wore it, 2 hours later she looked at it, and the gem was missing.

from Andover, MA on December 26, 2019

Review for Zappos Rewards Points

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Mood Ring

  • Overall1Rated 1 stars out of 5
  • Comfort 1Rated 1 stars out of 5
  • Style 1Rated 1 stars out of 5

This ring was so cute, but after only a few days the top clear layer fell off and the color changing part was ruined. I’m not sure why it is made this way. I wish it was more durable!

from Missouri on December 25, 2019

Review for Zappos Rewards Points

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Ying Yang Bracelet

  • Overall5Rated 5 stars out of 5
  • Comfort 5Rated 5 stars out of 5
  • Style 5Rated 5 stars out of 5

I'm absolutely obsessed with this bracelet and happy to finally add it to my collection and have the pair now! I haven't received my order yet but it's due to arrive today!! But I'm an Ambassador for this company and have bought tons from them, I'm a huge collector and I already know all 5 bracelets are gonna be 5 stars! So I'm writing these early ;)

from Tennessee on December 19, 2019

Peace Sign Bracelet

  • Overall5Rated 5 stars out of 5
  • Comfort 5Rated 5 stars out of 5
  • Style 5Rated 5 stars out of 5

Loveeee!!!

from Tennessee on December 19, 2019

Quartz Bracelet

  • Overall5Rated 5 stars out of 5
  • Comfort 5Rated 5 stars out of 5
  • Style 5Rated 5 stars out of 5

Ahhh sooo so obsessed with this gorgeous gemstone charm bracelet! It was the last one I needed to have the complete collection of the gemstone charm bracelets and I'm loving the pink against the dusty blue string! It makes the gorgeous quartz stone stand out so much! Love!!!

from Tennessee on December 19, 2019

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