Preen was founded in 1996 by Justin Thornton and Thea Bregazzi, with a joint love of all things Victoriana, a passion for recycling, and with that masculine and feminine, hard/soft mix the couple bring to their designs. Their debut collection at London Fashion Week for Spring/Summer 2001 was comprised of punkish elements, vintage lace and handcrafted effects. The collection received rave reviews, described as a sartorial traditional clash with a very British sense of tongue-in-cheek chic. Liberty Ross wore their 'rosary bead' blouse to the British fashion awards straight from the runway, putting Preen firmly on the fashion map.
With Preen eyewear and women's footwear now in stores worldwide, the brand is consistently growing its fabulous offerings to the public at large. This includes everything from ankle boots and stilettos to eyewear steeped in personality and head-turning style.