Lacoste

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The Lacoste Brand Story

René Lacoste entered the legend of tennis when he and his teammates "The Musketeers", stole the Davis Cup away from the Americans for the first time in 1927. Not forgetting his three French Open victories (1925, 1927 and the Roland-Garros stadium in 1929), his two victories in Great Britain (Wimbledon 1925 and 1928) and two U.S. Open titles at Forest Hills (1926 and 1927).

René Lacoste was born in France on July 2, 1904 and died on October 12, 1996. The true story of the "Crocodile" begins in 1927. René Lacoste liked to recount how his nickname became an emblem recognized throughout the world.

"I was nicknamed 'the Alligator' by the American press, after I made a bet with the Captain of the French Davis Cup Team concerning a suitcase made from crocodile skin. He promised to buy it for me if I won a very important match for our team. The public must have been fond of this nickname which conveyed the tenacity I displayed on the tennis courts, never letting go of my prey! So my friend Robert George drew a 'crocodile', which I then had embroidered on the blazer I wore on the courts."

An attentive spectator at René Lacoste’s Davis Cup matches was the winner of the British Women’s golf title, Mademoiselle Simone Thion de la Chaume, who soon became his wife and constant support.

In 1933, René Lacoste and André Gillier, the owner and President of the largest French knitwear manufacturing firm of that time, set up a company to manufacture the logo-embroidered shirt. The champion had designed this for his own use on the tennis court, as well as a number of other shirts for tennis, golf and sailing - as can be seen in the first catalogue, produced in 1933.

To the best of our knowledge, this was the first time that a brand name appeared on the outside of an article of clothing - an idea which has since become extremely successful.

This shirt revolutionized men’s sportswear and replaced the woven fabric, long-sleeved, starched classic shirts. The first Lacoste shirt was white, slightly shorter than its counterparts, had a ribbed collar, short sleeves with ribbed bands and was made of a light knitted fabric called "Jersey petit piqué".

Today, it continues to offer the same quality, comfort and solidity on which it built its name and which constitutes its uniqueness.

As an enduring legacy, the Lacoste brand has widely expanded over the years. Its famous crocodile emblem can now be seen on shoes, eyewear, watches, bedding, bath towels, bags, accessories, kid's shoes, as well as apparel.

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Lacoste: Selected For You

Lacoste

L1212 Classic Pique Polo Shirt

$58.70MSRP: $89.50

Lacoste

L1212 Classic Pique Polo Shirt

$59.99MSRP: $89.50

Lacoste

Carnaby EVO BL 1

$84.95

Lacoste

Concours 118 1 P

$89.10MSRP: $99.00

Lacoste

Croco Slide 120 3 US

$40.46MSRP: $44.95

Lacoste

L1212 Classic Pique Polo Shirt

$89.50

Lacoste

Short Sleeve Classic Pique Polo Shirt

$89.50

Lacoste

Carnaby Evo 220 1

$85.99MSRP: $95.00

Lacoste

Fraisier 318 1 P

$26.17MSRP: $34.99

Lacoste

Oreno 120 1 U

$99.00MSRP: $110.00

Lacoste

Croco Slide 119 3

$39.95

Lacoste

Sport Fleece Shorts

$70.00

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Latest Lacoste Reviews

Fraisier 118 1 US

  • Overall5Rated 5 stars out of 5
  • Comfort 5Rated 5 stars out of 5
  • Style 5Rated 5 stars out of 5

I think its nice and I love it

on July 05, 2020

Review for Zappos Rewards Points

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3-Pack Crew Neck Slim Fit Essential T-Shirt

  • Overall5Rated 5 stars out of 5
  • Comfort 5Rated 5 stars out of 5
  • Style 5Rated 5 stars out of 5

A favorite t-shirt: Fitted, conforming, flattering and super comfortable

from Broomall on July 03, 2020

Review for Zappos Rewards Points

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Carnaby EVO BL 1

  • Overall5Rated 5 stars out of 5
  • Comfort 5Rated 5 stars out of 5
  • Style 5Rated 5 stars out of 5

Nice shoes, sharp look.

on July 03, 2020

Review for Zappos Rewards Points

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Sideline 319 1

  • Overall5Rated 5 stars out of 5
  • Comfort 5Rated 5 stars out of 5
  • Style 5Rated 5 stars out of 5

Great shoes

on July 02, 2020

Chaymon 120 4

  • Overall4Rated 4 stars out of 5
  • Comfort 4Rated 4 stars out of 5
  • Style 4Rated 4 stars out of 5

Dope ass kicks, doo

on June 17, 2020

Short Sleeve Pima Crew Neck Tee

  • Overall5Rated 5 stars out of 5
  • Comfort 5Rated 5 stars out of 5
  • Style 5Rated 5 stars out of 5

Nice soft and comfortable shirt . Not as big on flamingo color after I wore.

on June 16, 2020

Review for Zappos Rewards Points

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Boxer 3-Pack Knit Essential Classic

  • Overall5Rated 5 stars out of 5
  • Comfort 5Rated 5 stars out of 5
  • Style 5Rated 5 stars out of 5

Nice boxers and very soft and comfortable but does run a little small.

on June 16, 2020

Review for Zappos Rewards Points

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Short Sleeve Classic Pique Polo Shirt

  • Overall4Rated 4 stars out of 5
  • Comfort 5Rated 5 stars out of 5
  • Style 5Rated 5 stars out of 5

Shirt feels really comfortable and looks good but it is darker than the picture.

on June 14, 2020

Review for Zappos Rewards Points

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Short Sleeve Pima Crew Neck Tee

  • Overall5Rated 5 stars out of 5
  • Comfort 5Rated 5 stars out of 5
  • Style 5Rated 5 stars out of 5

Really nice and soft shirt. I always have to buy a larger size , runs small.

on June 14, 2020

Review for Zappos Rewards Points

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Graduate Tri 1

  • Overall5Rated 5 stars out of 5
  • Comfort 5Rated 5 stars out of 5
  • Style 5Rated 5 stars out of 5

perfect fit-true to size. looks elegant. happy with my purchase!

on June 13, 2020

Short Sleeve Pima Jersey V-Neck T-Shirt

  • Overall5Rated 5 stars out of 5
  • Comfort
  • Style

I have bought this style multiple times in both black and brown. I wear the black style for work and the brown style for everything else. TDhe only con is the heel wears out before the rest of the sole.

from Connecticut on June 13, 2020

Reviewed at SKECHERS US

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Sideline 120 1

  • Overall5Rated 5 stars out of 5
  • Comfort 5Rated 5 stars out of 5
  • Style 5Rated 5 stars out of 5

OMG!!! LOVEEEEE THESE!!! I ordered a 9.5 (my usual size) and they fit GREAT! They are a bit on the bigger side but perfect for my thicker no-show socks! When I first put them on, I was concerned about the back of the sneaker digging into my heel BUT thankfully I have worn them all day today and it's NOT a problem at all! The pink is SO pretty and stylish! I SOOOOO LOVEEEE THEM!! I was looking for the perfect sneaker for my summer skorts- and SO happy I found them!!!! DEF recommend!!!

from Woodbury on June 12, 2020

Menerva Sport 120 1

  • Overall5Rated 5 stars out of 5
  • Comfort 5Rated 5 stars out of 5
  • Style 5Rated 5 stars out of 5

Perfect

on June 12, 2020

Croco Slide 119 1

  • Overall5Rated 5 stars out of 5
  • Comfort 5Rated 5 stars out of 5
  • Style 5Rated 5 stars out of 5

I like them.

on June 10, 2020

Gripshot 120 2

  • Overall4Rated 4 stars out of 5
  • Comfort 4Rated 4 stars out of 5
  • Style 5Rated 5 stars out of 5

Cute shoe, i really wanted to like these but the are so large and no arch support. The insole is not removable so these are not an option for me.

on June 09, 2020

Review for Zappos Rewards Points

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Long Sleeve Non Brushed Fleece Graphic Anim Sweatshirt Classic

  • Overall4Rated 4 stars out of 5
  • Comfort 5Rated 5 stars out of 5
  • Style 5Rated 5 stars out of 5

Fits great. Very comfortable, even the tags aren't bothersome. Nice fresh color for summer. Matches with and gray scale and pastels nicely.

from Philadelphia on June 09, 2020

Novas 120 1

  • Overall5Rated 5 stars out of 5
  • Comfort 5Rated 5 stars out of 5
  • Style 5Rated 5 stars out of 5

Fit perfectly and great comfort

from Bronx on June 07, 2020

Review for Zappos Rewards Points

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Courtline 120 1 US

  • Overall3Rated 3 stars out of 5
  • Comfort 2Rated 2 stars out of 5
  • Style 2Rated 2 stars out of 5

Not soft inside

on June 02, 2020

Review for Zappos Rewards Points

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Thrill 120 1

  • Overall5Rated 5 stars out of 5
  • Comfort 5Rated 5 stars out of 5
  • Style 5Rated 5 stars out of 5

You can tell a good shoe if after awhile it feels like you don’t have a shoe on. Now I want the Navy ones.

from Little Rock on June 01, 2020

Review for Zappos Rewards Points

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Evara Sport 419 1 U

  • Overall5Rated 5 stars out of 5
  • Comfort 4Rated 4 stars out of 5
  • Style 5Rated 5 stars out of 5

Look good but little small, buy a half size up

on May 30, 2020

Review for Zappos Rewards Points

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Menerva Elite 319 1 US

  • Overall4Rated 4 stars out of 5
  • Comfort 3Rated 3 stars out of 5
  • Style 4Rated 4 stars out of 5

I love the style but i recommend buying half size bigger since it runs a little tight.

on May 30, 2020

Review for Zappos Rewards Points

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