Fred Perry

Fred Perry Logo
It was at the end of the 1940s that Fred Perry was approached by Tibby Wegner, a former Austrian footballer, with an idea for marketing a sweatband bearing the Fred Perry name. Fred had previously used gauze wrapped around his wrist to protect the racquet handle from perspiration. The original sweatband was made from bath towel material and "weighed a ton", according to Fred in his autobiography. The redesigned prototype, made in Leicester, was light, soft and pliable. From that moment they were in business. They marketed the sweatbands by giving them away to the top players at the best tournaments, persuading them to wear them on court; the players did, and Fred Perry Sportswear was launched.

Fred Perry soon developed the business with Wegner by making Fred Perry polo shirts. The Fred Perry logo was skillfully merchandised by offering these polo shirts to BBC cameramen, whilst Fred Perry and Dan Maskell both wore them when commentating. They gave polos to all the leading players; it was the era of Hoad, Rosewell and the young Australians, who were only too keen to get their hands on these new items of clothing, since they looked better than the baggy, ill-fitting alternatives.

It was a clever and successful marketing initiative. People became aware of the Fred Perry logo and associated it with Wimbledon, the world's premier tennis tournament, and the world's finest tennis players. The Fred Perry polo shirt hit the jackpot. It was a good product; customers saw it, liked it and bought it. The construction of the cotton piqué shirt, with its open honeycomb stitch and great fit, made it perfect as performance wear for tennis and soon became the shirt of choice for several subcultures throughout the world.

Being very popular among youth again, Fred Perry once was the shirt of choice for several distinctive groups of teenagers throughout the '60s and '70s. Although those days are long gone, the Fred Perry laurel logo (usually found on the left chest of the polo shirts) has remained an important staple in the style of today's generation. Especially popular in the indie subculture, the signature fit of the Fred Perry shirt has proven to bridge the gaps of diverse demographics.

Fred Perry: Selected For You

Fred Perry

Twin Tipped Shirt

$89.00

Fred Perry

Twin Tipped Shirt

$89.00

Fred Perry

B721 Leather

$100.00

Fred Perry

Split Laurel Wreath T-Shirt

$60.00

Fred Perry

Spencer Leather

$115.00

Fred Perry

Twin Tipped Shirt

$89.00

Fred Perry

Twin Tipped Shirt

$53.40MSRP: $89.00

Fred Perry

Kendrick Tipped Cuff Canvas

$90.00

Fred Perry

Baseline Tipped Collar Mesh

$105.00

Fred Perry

Twin Tipped Shirt

$89.00

Fred Perry

Twin Tipped Shirt

$89.00

Fred Perry

Twin Tipped Shirt

$89.00

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Latest Fred Perry Reviews

Baseline

  • Overall5Rated 5 stars out of 5
  • Comfort 5Rated 5 stars out of 5
  • Style 5Rated 5 stars out of 5

These shoes are beautiful in person. Unfortunately they were too long for me. I think I just needed a smaller size, but it was probably my fault for ordering wrong.

from Largo on June 16, 2019

Review for Zappos Rewards Points

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Bomber Neck Sweater

  • Overall5Rated 5 stars out of 5
  • Comfort 5Rated 5 stars out of 5
  • Style 5Rated 5 stars out of 5

The fit was perfect and if you’re looking for your man to look sexy and fly this is the perfect midweight jacket. It can truly be dressed up or down and is a perfect gift.

from Sacramento on June 07, 2019

Review for Zappos Rewards Points

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Twin Tipped Crossbody Bag

  • Overall5Rated 5 stars out of 5
  • Comfort 4Rated 4 stars out of 5
  • Style 5Rated 5 stars out of 5

Great

on May 29, 2019

Review for Zappos Rewards Points

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Deuce

  • Overall5Rated 5 stars out of 5
  • Comfort 5Rated 5 stars out of 5
  • Style 5Rated 5 stars out of 5

As you can see from the picture, it is very stylish if you're into that color contrasting. It goes well with any jeans or navy khakis and a striped polo shirt to top it off. I am flat footed so it fits me perfectly. It has very minimal arch support so keep that in mind if you're thinking of getting a pair. The colors are true to the picture description. Get yourself a pair, it'll look nice on you.

from City of Angels on May 16, 2019

Review for Zappos Rewards Points

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Kingston Leather

  • Overall5Rated 5 stars out of 5
  • Comfort 4Rated 4 stars out of 5
  • Style 5Rated 5 stars out of 5

Top notch quality. A bit stiff before break in, but that’s to be expected with thicker leather. Overall fantastic looking/feeling shoe!

on May 05, 2019

Bomber Neck Sweater

  • Overall4Rated 4 stars out of 5
  • Comfort 5Rated 5 stars out of 5
  • Style 5Rated 5 stars out of 5

The sweater was exactly as I expected with one exception: there are no white stripes at the cuffs of the sleeves.

from Dallas on April 24, 2019

Review for Zappos Rewards Points

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Twin Tipped Shirt

  • Overall5Rated 5 stars out of 5
  • Comfort 5Rated 5 stars out of 5
  • Style 5Rated 5 stars out of 5

I really like it

on April 10, 2019

Deuce Leather

  • Overall3Rated 3 stars out of 5
  • Comfort 1Rated 1 stars out of 5
  • Style 5Rated 5 stars out of 5

Really surprised that they run so narrow. Returned for a different pair of sneakers.

from Florida on April 08, 2019

Twin Tipped Shirt

  • Overall5Rated 5 stars out of 5
  • Comfort 5Rated 5 stars out of 5
  • Style 5Rated 5 stars out of 5

This is the first time I had a FP polo shirt and thenfit is really good. Quality is excellent.

on March 18, 2019

Review for Zappos Rewards Points

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Printed Hughes Mid

  • Overall4Rated 4 stars out of 5
  • Comfort 4Rated 4 stars out of 5
  • Style 5Rated 5 stars out of 5

This is a very stylish shoe and it looks wonderful. My only problem is that I ordered what was US Mens 13(My all-around size) and the shoe is very tight. It seems that you may want to size up if your thinking about getting these shoes. Otherwise they look great, just watch out for your sizing.

on March 07, 2019

Review for Zappos Rewards Points

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Kingston Leather

  • Overall3Rated 3 stars out of 5
  • Comfort 3Rated 3 stars out of 5
  • Style 3Rated 3 stars out of 5

Not comfortable.

on March 01, 2019

Review for Zappos Rewards Points

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Baseline Canvas

  • Overall2Rated 2 stars out of 5
  • Comfort 3Rated 3 stars out of 5
  • Style 5Rated 5 stars out of 5

The style was great, my son loved them but the shoes started to fall apart after just a few months....

on January 11, 2019

Review for Zappos Rewards Points

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Byron Low Suede

  • Overall5Rated 5 stars out of 5
  • Comfort 5Rated 5 stars out of 5
  • Style 5Rated 5 stars out of 5

The perfect shoe. Goes with everything and can be worn casual or business casual. Seriously the darkest black shoe ever and has stayed fairly clean after a few months.

on January 07, 2019

Twin Tipped Shirt

  • Overall1Rated 1 stars out of 5
  • Comfort 1Rated 1 stars out of 5
  • Style 5Rated 5 stars out of 5

The shirt's fabric and its look were fine. But it fit like a medium when I ordered a large. Same shirt in a different color fit fine. Had to return.

from Delray Beach on November 29, 2018

Review for Zappos Rewards Points

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Kingston Shower Resistant Canvas

  • Overall3Rated 3 stars out of 5
  • Comfort 3Rated 3 stars out of 5
  • Style 5Rated 5 stars out of 5

I wanted to love these, because they were so cute on. I wear a women's 9, so I ordered the men's 7.5, and while they fit, they were uncomfortable. The tongue was so long it dug into my ankle, and the canvas so stiff it was surely going to cause blisters on the tops of my feet. Maybe they really only work on men's feet. But super cute.

from New York City on November 15, 2018

Review for Zappos Rewards Points

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Kingston Leather

  • Overall2Rated 2 stars out of 5
  • Comfort 1Rated 1 stars out of 5
  • Style 3Rated 3 stars out of 5

I've had these for over a year and they're still very uncomfortable. I'm going to have to get rid of them. The heel is unusually rigid and it juts into your Achilles.

on October 29, 2018

Review for Zappos Rewards Points

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Kingston Leather

  • Overall3Rated 3 stars out of 5
  • Comfort 2Rated 2 stars out of 5
  • Style 4Rated 4 stars out of 5

I thought that the collar was stiff and came up too high. They look really nice but the material is stiffer than what I imagined and the shoes felt a half size too small.

on October 24, 2018

Review for Zappos Rewards Points

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Kingston Twill

  • Overall5Rated 5 stars out of 5
  • Comfort 5Rated 5 stars out of 5
  • Style 5Rated 5 stars out of 5

The daps are exceptional. I have worn Fred Perry Polos for years and these rather comfortable plimsolls are a nice addition.

from Bristol, UK on September 01, 2018

Twin Tipped Shirt

  • Overall4Rated 4 stars out of 5
  • Comfort 4Rated 4 stars out of 5
  • Style 4Rated 4 stars out of 5

Great polo. However, Fred Perry polos run small so order a size up (they will shrink to fit perfectly after one wash).

on August 12, 2018

Review for Zappos Rewards Points

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Kingston Shower Resistant Canvas

  • Overall4Rated 4 stars out of 5
  • Comfort 4Rated 4 stars out of 5
  • Style 4Rated 4 stars out of 5

Despite being too large by about a half-size, I kept these because I liked the look allot and they were otherwise pretty comfortable. This is my second pair of FP’s from Zappos and as always the shipping and service are excellent.

from Chapel Hill on July 20, 2018

Review for Zappos Rewards Points

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Kingston Twill

  • Overall5Rated 5 stars out of 5
  • Comfort 5Rated 5 stars out of 5
  • Style 5Rated 5 stars out of 5

Great casual sneakers with allot of style. Look best with shorts and no socks or jeans. Great quality as well. Well worth the price.

on July 08, 2018

Review for Zappos Rewards Points

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Kingston Twill

  • Overall5Rated 5 stars out of 5
  • Comfort 5Rated 5 stars out of 5
  • Style 5Rated 5 stars out of 5

Ordered these for the look and was pleasantly surprised by both the comfort and quality, as well. This is my first pair of Fred Perry’s but definitely won’t be my last. As always, Zappos is setting a new standard in online retail with free overnight shipping in addition to their unrivaled customer service.

from Chapel Hill on June 30, 2018

Review for Zappos Rewards Points

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Twin Tipped Shirt

  • Overall5Rated 5 stars out of 5
  • Comfort 5Rated 5 stars out of 5
  • Style 5Rated 5 stars out of 5

This is my first Fred Perry product, and I'm happy that I bought this shirt! It looks great, feels nice and smooth, and overall, the shirt is of high quality. Shipping and packaging from Zappos was a breeze as always. I will for sure buy Fred Perry from Zappos again soon!

from Denver on June 27, 2018

Review for Zappos Rewards Points

(What's this?)

Kingston Leather

  • Overall4Rated 4 stars out of 5
  • Comfort 3Rated 3 stars out of 5
  • Style 5Rated 5 stars out of 5

Super stylish, great look. The leather is quite hard, which makes it a bit uncomfortable when wearing no-show socks. I figure it needs some time to break in. I'm pleased overall.

on June 25, 2018

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