Fred Perry

Fred Perry Logo
It was at the end of the 1940s that Fred Perry was approached by Tibby Wegner, a former Austrian footballer, with an idea for marketing a sweatband bearing the Fred Perry name. Fred had previously used gauze wrapped around his wrist to protect the racquet handle from perspiration. The original sweatband was made from bath towel material and "weighed a ton", according to Fred in his autobiography. The redesigned prototype, made in Leicester, was light, soft and pliable. From that moment they were in business. They marketed the sweatbands by giving them away to the top players at the best tournaments, persuading them to wear them on court; the players did, and Fred Perry Sportswear was launched.

Fred Perry soon developed the business with Wegner by making Fred Perry polo shirts. The Fred Perry logo was skillfully merchandised by offering these polo shirts to BBC cameramen, whilst Fred Perry and Dan Maskell both wore them when commentating. They gave polos to all the leading players; it was the era of Hoad, Rosewell and the young Australians, who were only too keen to get their hands on these new items of clothing, since they looked better than the baggy, ill-fitting alternatives.

It was a clever and successful marketing initiative. People became aware of the Fred Perry logo and associated it with Wimbledon, the world's premier tennis tournament, and the world's finest tennis players. The Fred Perry polo shirt hit the jackpot. It was a good product; customers saw it, liked it and bought it. The construction of the cotton piqué shirt, with its open honeycomb stitch and great fit, made it perfect as performance wear for tennis and soon became the shirt of choice for several subcultures throughout the world.

Being very popular among youth again, Fred Perry once was the shirt of choice for several distinctive groups of teenagers throughout the '60s and '70s. Although those days are long gone, the Fred Perry laurel logo (usually found on the left chest of the polo shirts) has remained an important staple in the style of today's generation. Especially popular in the indie subculture, the signature fit of the Fred Perry shirt has proven to bridge the gaps of diverse demographics.

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Fred Perry: Selected For You

Fred Perry

Twin Tipped Shirt

$70.99MSRP: $89.00

Fred Perry

Twin Tipped Fred Perry Dress

$110.00

Fred Perry

Twin Tipped Fred Perry Shirt

$70.99MSRP: $89.00

Fred Perry

Twin Tipped Shirt

$89.00

Fred Perry

Ringer T-Shirt

$47.99MSRP: $60.00

Fred Perry

Twin Tipped Shirt

$89.00

Fred Perry

Twin Tipped Shirt

$89.00

Fred Perry

Twin Tipped Shirt

$89.00

Fred Perry

Twin Tipped Shirt

$89.00

Fred Perry

B721 Leather

$115.00

Fred Perry

Twin Tipped Shirt

$89.00

Fred Perry

Twin Tipped Shirt

$89.00

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Latest Fred Perry Reviews

Spencer Suede

  • Overall5Rated 5 stars out of 5
  • Comfort 5Rated 5 stars out of 5
  • Style 5Rated 5 stars out of 5

Excellent design. Good looking.

on May 14, 2022

FP X GC Tassel Loafer

  • Overall5Rated 5 stars out of 5
  • Comfort 5Rated 5 stars out of 5
  • Style 5Rated 5 stars out of 5

Great shoe perfect fit, fast delivery... Could not ask for more...

on May 03, 2022

Ringer T-Shirt

  • Overall5Rated 5 stars out of 5
  • Comfort 5Rated 5 stars out of 5
  • Style 5Rated 5 stars out of 5

Nice stitching & quality fabric, well made.

on April 27, 2022

Spencer Suede

  • Overall5Rated 5 stars out of 5
  • Comfort 5Rated 5 stars out of 5
  • Style 5Rated 5 stars out of 5

It’s perfect size for me. nice item good quality. fast speed.

on April 25, 2022

Hooded Zip Through Sweatshirt

  • Overall3Rated 3 stars out of 5
  • Comfort 3Rated 3 stars out of 5
  • Style 3Rated 3 stars out of 5

If the hoodie was priced at $50 I would have rated it higher. It's just nothing special for $140.

from San Francisco on April 22, 2022

Review for Zappos Rewards Points

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Ringer T-Shirt

  • Overall5Rated 5 stars out of 5
  • Comfort 5Rated 5 stars out of 5
  • Style 5Rated 5 stars out of 5

Perfect fit

on April 21, 2022

Classic Barrel Bag

  • Overall5Rated 5 stars out of 5
  • Comfort 5Rated 5 stars out of 5
  • Style 5Rated 5 stars out of 5

perfect bag size, and really great quality product. can not go wrong with fred perry. love it

on April 20, 2022

Linden Suede

  • Overall5Rated 5 stars out of 5
  • Comfort 4Rated 4 stars out of 5
  • Style 5Rated 5 stars out of 5

Great looking shoe, runs a full size smaller. I'm usually 9.5 in athletic sneakers and 42 in fashion brand shoes like AllSaints. I ordered 42 the first time and felt a full size smaller, but ordered 43 and that fits wonderful.

on April 15, 2022

Review for Zappos Rewards Points

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B721 Leather

  • Overall5Rated 5 stars out of 5
  • Comfort 5Rated 5 stars out of 5
  • Style 5Rated 5 stars out of 5

Love these sneakers! It has been a while since I had a pair of Fred Perry and I love them. It is a classic look, not loud while they do make a statement.

from Fort Lauderdale on April 05, 2022

Striped Bomber Neck Polo Shirt

  • Overall5Rated 5 stars out of 5
  • Comfort 5Rated 5 stars out of 5
  • Style 5Rated 5 stars out of 5

Comfortable. I like the ecru color as an alternative for to regular white. The material looks quality, too.

on April 02, 2022

Review for Zappos Rewards Points

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Twin Tipped Fred Perry Dress

  • Overall5Rated 5 stars out of 5
  • Comfort 5Rated 5 stars out of 5
  • Style 5Rated 5 stars out of 5

This looks great on me :)

on March 24, 2022

Linden Suede

  • Overall5Rated 5 stars out of 5
  • Comfort 5Rated 5 stars out of 5
  • Style 4Rated 4 stars out of 5

Love these! Real quality construction and a narrow fit. I wear a 13B US, and these fit really well. I would think C and D widths wearers would also be happy with the fit.

on March 23, 2022

Linden Suede

  • Overall3Rated 3 stars out of 5
  • Comfort 3Rated 3 stars out of 5
  • Style 5Rated 5 stars out of 5

Love the quality and look of these shoes. The problem is that I am a true 10.5M in just about every other shoe type, and ordered this size. They felt a full size small to me, more like a 9.5, and the toe box was narrower than expected, so I had to return.

on March 21, 2022

Review for Zappos Rewards Points

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Twin Tipped Shirt

  • Overall4Rated 4 stars out of 5
  • Comfort 4Rated 4 stars out of 5
  • Style 4Rated 4 stars out of 5

Great fit. True to size. Color was nice. Bought for husband and he was happy with it.

from Miami, Fl on March 21, 2022

Review for Zappos Rewards Points

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Twin Tipped Fred Perry Shirt

  • Overall1Rated 1 stars out of 5
  • Comfort 1Rated 1 stars out of 5
  • Style 3Rated 3 stars out of 5

Material- poor quality and not worth for how much I paid plus it’s made in China.. thought it was a European made.. I got ripped off..?

from Las Vegas on March 07, 2022

Twin Tipped Shirt

  • Overall5Rated 5 stars out of 5
  • Comfort 5Rated 5 stars out of 5
  • Style 5Rated 5 stars out of 5

I'm very happy with the quality of this shirt. The size runs small, so get a size up.

on January 07, 2022

B400 Leather

  • Overall4Rated 4 stars out of 5
  • Comfort 3Rated 3 stars out of 5
  • Style 5Rated 5 stars out of 5

Runs narrow but true to size

on January 06, 2022

Review for Zappos Rewards Points

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Hawley Suede

  • Overall5Rated 5 stars out of 5
  • Comfort 5Rated 5 stars out of 5
  • Style 5Rated 5 stars out of 5

Nice

on December 25, 2021

Hawley Suede

  • Overall5Rated 5 stars out of 5
  • Comfort 5Rated 5 stars out of 5
  • Style 5Rated 5 stars out of 5

Fit and size are just right.

from Santa Cruz, CA. on December 18, 2021

B721 Leather

  • Overall5Rated 5 stars out of 5
  • Comfort 5Rated 5 stars out of 5
  • Style 5Rated 5 stars out of 5

The gold wreath looks great. On me, the fit requires a regular sock. A sock liner is too thin.

on December 12, 2021

Review for Zappos Rewards Points

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Hawley Suede

  • Overall4Rated 4 stars out of 5
  • Comfort 4Rated 4 stars out of 5
  • Style 5Rated 5 stars out of 5

Glad I read other reviews and opted for size 10. I wear size 9-1/2 in Bruno Magli or Aquatalia dress shoes, and these were the right length. Didn’t find them to be too narrow like other customer. They’re not lined but leather on the inside is smooth. Good looking chukka boots. Just what I’d been looking for.

on November 23, 2021

Review for Zappos Rewards Points

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Kingston Leather

  • Overall4Rated 4 stars out of 5
  • Comfort 2Rated 2 stars out of 5
  • Style 5Rated 5 stars out of 5

Very nice shoes!!! Unfortunately, they are very comfortable in heel

from Chicago, IL on November 22, 2021

Review for Zappos Rewards Points

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Twin Tipped Shirt

  • Overall5Rated 5 stars out of 5
  • Comfort 5Rated 5 stars out of 5
  • Style 5Rated 5 stars out of 5

awesome shirt from an amazing company. 3rd Twin tipped polo!

from Neptune, NJ on July 03, 2021

Pique Classic Cap

  • Overall5Rated 5 stars out of 5
  • Comfort 5Rated 5 stars out of 5
  • Style 5Rated 5 stars out of 5

Also an excellent lawn mowing hat or to run a quick errand. I've been so busy this summer!

from Granger, IN on July 02, 2021

Review for Zappos Rewards Points

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