Fred Perry
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About Fred Perry
It was at the end of the 1940s that Fred Perry was approached by Tibby Wegner, a former Austrian footballer, with an idea for marketing a sweatband bearing the Fred Perry name. Fred had previously used gauze wrapped around his wrist to protect the racquet handle from perspiration. The original sweatband was made from bath towel material and "weighed a ton", according to Fred in his autobiography. The redesigned prototype, made in Leicester, was light, soft and pliable. From that moment they were in business. They marketed the sweatbands by giving them away to the top players at the best tournaments, persuading them to wear them on court; the players did, and Fred Perry Sportswear was launched.
Fred Perry soon developed the business with Wegner by making Fred Perry polo shirts. The Fred Perry logo was skillfully merchandised by offering these polo shirts to BBC cameramen, whilst Fred Perry and Dan Maskell both wore them when commentating. They gave polos to all the leading players; it was the era of Hoad, Rosewell and the young Australians, who were only too keen to get their hands on these new items of clothing, since they looked better than the baggy, ill-fitting alternatives.
It was a clever and successful marketing initiative. People became aware of the Fred Perry logo and associated it with Wimbledon, the world's premier tennis tournament, and the world's finest tennis players. The Fred Perry polo shirt hit the jackpot. It was a good product; customers saw it, liked it and bought it. The construction of the cotton piqué shirt, with its open honeycomb stitch and great fit, made it perfect as performance wear for tennis and soon became the shirt of choice for several subcultures throughout the world.
Being very popular among youth again, Fred Perry once was the shirt of choice for several distinctive groups of teenagers throughout the '60s and '70s. Although those days are long gone, the Fred Perry laurel logo (usually found on the left chest of the polo shirts) has remained an important staple in the style of today's generation. Especially popular in the indie subculture, the signature fit of the Fred Perry shirt has proven to bridge the gaps of diverse demographics.
Shop Fred Perry by Category
Men's
- + Clothing (45)
- + Shoes (43)
- + Bags (2)
Fred Perry Reviews
I'm a medium in Lacoste and a Fred Perry medium was way too small. Had to send it back for a large.
The item shipped was as ordered and in excellent shape. Unfortunately, I had ordered the wrong size and he had purchased another one from Amazon. My fault. Sorry!
Based on all the positive reviews,I expected to love this polo especially for the high price. However, I didn't love this at all. Style wise it looks good but I didn't love the feel of the fabric. I wished it was a touch softer to the feel, but I do give it credit for a weighty feel that holds it's shape. The biggest problem are the sleeve cuffs. They were way too tight. I'm not particularly muscular but do have an athletic build (5'9" and 155lbs). The sleeves were too tight on my arms and uncomfortable. If i moved my arms the sleeves rode up my arm and I had to continually pull them down.
Nice shirt but it shrinks a lot. Arms are very tight!
Great shirt, awesome fit, and nice look. I original ordered a large and it was extremely small,I think it was defective because when I ordered a XL it was a crazy change in size compared to the large. The XL worked just a little big, I normally wear a large and have ordered another one to see if it's true to size. Overall, nice looking shirt just not sure about the sizing.
Bought for my brother in law, fits well and it looks great for a canvas shoe. More upscale and stylish alternative to Vans.
Bought for my father in law, he loved the shirt. I was worried about the sizing since its Slim Fit, but its fairly generous for slim fit shirts so don't be too intimidated if you're not on the skinnier side.
I love these and they are super comfortable!
I purchased this for my boyfriend, XL since he is a little hefty in the midsection. It fits him perfectly and looks great on him. Good quality polo shirt. Love the different color ways. I would definitely purchase again.
Classic look, fits true to size!
Great polo and good quality as well. I picked this up instead of the regular fit as I'm a bit on the slim side but quite tall. The XLs on the regular fit are a little too wide, but the slim fits are perfect for my waist size and height.
Looked everywhere for this shirt online, as this is what our son requested for Christmas. Of course, Zappos to the rescue. They had the shirt in the exact size I needed, and shipped it super fast, as always. Thankful that Zappos had this in the color and size he wanted! I'm sure he will love it!
I bought size M, grey, for a 6,2 man, wide shoulders and back, but slim waist. Although the polo looks big and not as slim fit as it says the description, then it fit very well.
Great V-Neck both for both a classic casual look, and, for a slightly dressier look at the gym.
Reviewer: Jason Zolman from Denver Colorado
Overall: Comfort: Style:
I've always wanted one of these shirts and finally pulled the trigger on it. I'm tall and thin (6'3, 190lbs) and purchased the slim fit size xl. It fits great throughout the torso, but it's a little tight in the shoulders/sleeves. It's hard for me to find a shirt that fits my shoulders that doesn't bell out around the stomach. As long as I never throw it in the dryer, I think it might be one of my best fitting shirts. A little expensive, but this is a pretty iconic piece of clothing and worth the price.
Reviewer: Kino Mondesir from New York City, New York
Overall: Comfort: Style:
This bag is just the right size for working out. The side pocket great for underwear and the main section is easily opened and closed.
Bought this as a gift for my fiance and he adores it. He's 6'2, 180 pounds and a M fits perfectly. I was worried that it would be too wide (and that a small would be too short) but it definitely has a fitted, modern look. It's only been through a couple of washes but so far it's holding up much better than past polos.
Shoes fit perfectly and look nice. Exactly what I expected and I am very happy with Zappos for doing everything easily.
I already had this bag in dark green and loved it so much I bought one in black for my boyfriend. It is a very simple, varsity design that will be timeless. The construction is well done. Zipping it closed is a breeze with the U-shaped pull and snaps. You can carry the handles or attach a detachable strap for shoulder carrying. I highly recommend this duffel, especially at this price point.
