Fred Perry
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About Fred Perry
It was at the end of the 1940s that Fred Perry was approached by Tibby Wegner, a former Austrian footballer, with an idea for marketing a sweatband bearing the Fred Perry name. Fred had previously used gauze wrapped around his wrist to protect the racquet handle from perspiration. The original sweatband was made from bath towel material and "weighed a ton", according to Fred in his autobiography. The redesigned prototype, made in Leicester, was light, soft and pliable. From that moment they were in business. They marketed the sweatbands by giving them away to the top players at the best tournaments, persuading them to wear them on court; the players did, and Fred Perry Sportswear was launched.
Fred Perry soon developed the business with Wegner by making Fred Perry polo shirts. The Fred Perry logo was skillfully merchandised by offering these polo shirts to BBC cameramen, whilst Fred Perry and Dan Maskell both wore them when commentating. They gave polos to all the leading players; it was the era of Hoad, Rosewell and the young Australians, who were only too keen to get their hands on these new items of clothing, since they looked better than the baggy, ill-fitting alternatives.
It was a clever and successful marketing initiative. People became aware of the Fred Perry logo and associated it with Wimbledon, the world's premier tennis tournament, and the world's finest tennis players. The Fred Perry polo shirt hit the jackpot. It was a good product; customers saw it, liked it and bought it. The construction of the cotton piqué shirt, with its open honeycomb stitch and great fit, made it perfect as performance wear for tennis and soon became the shirt of choice for several subcultures throughout the world.
Being very popular among youth again, Fred Perry once was the shirt of choice for several distinctive groups of teenagers throughout the '60s and '70s. Although those days are long gone, the Fred Perry laurel logo (usually found on the left chest of the polo shirts) has remained an important staple in the style of today's generation. Especially popular in the indie subculture, the signature fit of the Fred Perry shirt has proven to bridge the gaps of diverse demographics.
Shop Fred Perry by Category
Men's
- + Shoes (73)
- + Clothing (42)
- + Bags (3)
Fred Perry Reviews
The daps are exceptional. I have worn Fred Perry Polos for years and these rather comfortable plimsolls are a nice addition.
High quality. Well made. Would purchase again.
The fabric felt a little rough even after first washing. Hoping it will soften up a bit more after a couple of washings. But I like this shirt. It fits well and feels durable and well constructed.
I ordered a small—not tight but feels fitted with room to move without feeling as if I’m drowning in fabric with some other brands’ small size. Fabric may be a little “rough” on skin but I’m sure a couple of washings will soften sit.
Great polo. However, Fred Perry polos run small so order a size up (they will shrink to fit perfectly after one wash).
It’s what I wanted, could if been a little more fitted/slim
Nice shoe but a very unique salmon color...not natural tan!
Reviewer: Michael from Chapel Hill
Overall: Comfort: Style:
Despite being too large by about a half-size, I kept these because I liked the look allot and they were otherwise pretty comfortable. This is my second pair of FP’s from Zappos and as always the shipping and service are excellent.
This Fred Perry wind breaker runs slim.
Great casual sneakers with allot of style. Look best with shorts and no socks or jeans. Great quality as well. Well worth the price.
Reviewer: Anonymous
Overall: Comfort: Style:
Nice looking casual slip on sneaker. Runs big
I’ve been a fan of Fred Perry shoes for a while now. They look great with the contrasting colors. Add one stylish pair to the shoe rack. Ka Bam!
Ordered these for the look and was pleasantly surprised by both the comfort and quality, as well. This is my first pair of Fred Perry’s but definitely won’t be my last. As always, Zappos is setting a new standard in online retail with free overnight shipping in addition to their unrivaled customer service.
This is my first Fred Perry product, and I'm happy that I bought this shirt! It looks great, feels nice and smooth, and overall, the shirt is of high quality. Shipping and packaging from Zappos was a breeze as always. I will for sure buy Fred Perry from Zappos again soon!
Super stylish, great look. The leather is quite hard, which makes it a bit uncomfortable when wearing no-show socks. I figure it needs some time to break in. I'm pleased overall.
Its amazing how hard it is to find a decent polo top. One that fits, feels and looks SO. NICE. ON. MY. BODY. Long story short is I'm petite. like 1.6m and slender yet it is possible to make a small or xsmall feel proper in size (which this is) and I didnt end up with a miss labeled large dress. I have ABSOLUTELY no clue how long this will hold up but maybe it will be a winner! TL:DR? this might be the real deal.
Great looking shirt. Does run a bit small, but that is the current style. Fabric is nice. The review which says it's for a shorter, rounder man has to be for a different shirt. I'm 6-4 230 - it fits great.
Very high-quality; athletic cut, not too baggy or too tight. Am 6'2", 210 lbs and the XL is perfect. I wear it solo or under a jacket. Have received many compliments. It's a touch classier than a plain t-shirt.
Great shoes! Like them at all.
Just a fine looking polo all around, I especially like the length of the sleeves. So often polos have these overlong short sleeves, often hanging to the elbow or more. Fred Perry polos have sleeves with the proper length. Fit is good, I'm an XL on most things, but the 2X slim fit shirt fits perfectly. Really like the color edging on sleeves and collar, not easy to find these days.
