Fred Perry

Fred Perry Logo
It was at the end of the 1940s that Fred Perry was approached by Tibby Wegner, a former Austrian footballer, with an idea for marketing a sweatband bearing the Fred Perry name. Fred had previously used gauze wrapped around his wrist to protect the racquet handle from perspiration. The original sweatband was made from bath towel material and "weighed a ton", according to Fred in his autobiography. The redesigned prototype, made in Leicester, was light, soft and pliable. From that moment they were in business. They marketed the sweatbands by giving them away to the top players at the best tournaments, persuading them to wear them on court; the players did, and Fred Perry Sportswear was launched.

Fred Perry soon developed the business with Wegner by making Fred Perry polo shirts. The Fred Perry logo was skillfully merchandised by offering these polo shirts to BBC cameramen, whilst Fred Perry and Dan Maskell both wore them when commentating. They gave polos to all the leading players; it was the era of Hoad, Rosewell and the young Australians, who were only too keen to get their hands on these new items of clothing, since they looked better than the baggy, ill-fitting alternatives.

It was a clever and successful marketing initiative. People became aware of the Fred Perry logo and associated it with Wimbledon, the world's premier tennis tournament, and the world's finest tennis players. The Fred Perry polo shirt hit the jackpot. It was a good product; customers saw it, liked it and bought it. The construction of the cotton piqué shirt, with its open honeycomb stitch and great fit, made it perfect as performance wear for tennis and soon became the shirt of choice for several subcultures throughout the world.

Being very popular among youth again, Fred Perry once was the shirt of choice for several distinctive groups of teenagers throughout the '60s and '70s. Although those days are long gone, the Fred Perry laurel logo (usually found on the left chest of the polo shirts) has remained an important staple in the style of today's generation. Especially popular in the indie subculture, the signature fit of the Fred Perry shirt has proven to bridge the gaps of diverse demographics.

Sign up for new styles from Fred Perry

Zappos.com respects your privacy. We don't rent or sell your personal information to anyone.

Latest Fred Perry Reviews

Kingston Shower Resistant Canvas

Kingston Shower Resistant Canvas

  • Overall3Rated 3 stars3Rated 3 stars
  • Comfort 3Rated 3 stars3Rated 3 stars
  • Style 5Rated 5 stars5Rated 5 stars

I wanted to love these, because they were so cute on. I wear a women's 9, so I ordered the men's 7.5, and while they fit, they were uncomfortable. The tongue was so long it dug into my ankle, and the canvas so stiff it was surely going to cause blisters on the tops of my feet. Maybe they really only work on men's feet. But super cute.

from New York City on November 15, 2018

Review for Zappos Rewards Points

(What's this?)
Kingston Leather

Kingston Leather

  • Overall2Rated 2 stars2Rated 2 stars
  • Comfort 1Rated 1 stars1Rated 1 stars
  • Style 3Rated 3 stars3Rated 3 stars

I've had these for over a year and they're still very uncomfortable. I'm going to have to get rid of them. The heel is unusually rigid and it juts into your Achilles.

on October 29, 2018

Review for Zappos Rewards Points

(What's this?)
Byron Mid Suede

Byron Mid Suede

  • Overall2Rated 2 stars2Rated 2 stars
  • Comfort 1Rated 1 stars1Rated 1 stars
  • Style 5Rated 5 stars5Rated 5 stars

Great looking shoe. No support. Not quite uncomfortable but wouldn't want to spend the day on my feet...

on October 24, 2018

Kingston Leather

Kingston Leather

  • Overall3Rated 3 stars3Rated 3 stars
  • Comfort 2Rated 2 stars2Rated 2 stars
  • Style 4Rated 4 stars4Rated 4 stars

I thought that the collar was stiff and came up too high. They look really nice but the material is stiffer than what I imagined and the shoes felt a half size too small.

on October 24, 2018

Review for Zappos Rewards Points

(What's this?)
Kingston Twill

Kingston Twill

  • Overall5Rated 5 stars5Rated 5 stars
  • Comfort 5Rated 5 stars5Rated 5 stars
  • Style 5Rated 5 stars5Rated 5 stars

The daps are exceptional. I have worn Fred Perry Polos for years and these rather comfortable plimsolls are a nice addition.

from Bristol, UK on September 01, 2018

Crew Neck T-Shirt

Crew Neck T-Shirt

  • Overall5Rated 5 stars5Rated 5 stars
  • Comfort 5Rated 5 stars5Rated 5 stars
  • Style 5Rated 5 stars5Rated 5 stars

High quality. Well made. Would purchase again.

on August 30, 2018

Review for Zappos Rewards Points

(What's this?)
Classic Oxford Shirt

Classic Oxford Shirt

  • Overall4Rated 4 stars4Rated 4 stars
  • Comfort 4Rated 4 stars4Rated 4 stars
  • Style 5Rated 5 stars5Rated 5 stars

The fabric felt a little rough even after first washing. Hoping it will soften up a bit more after a couple of washings. But I like this shirt. It fits well and feels durable and well constructed.

on August 19, 2018

Review for Zappos Rewards Points

(What's this?)
Classic Oxford Shirt

Classic Oxford Shirt

  • Overall4Rated 4 stars4Rated 4 stars
  • Comfort 4Rated 4 stars4Rated 4 stars
  • Style 4Rated 4 stars4Rated 4 stars

I ordered a small—not tight but feels fitted with room to move without feeling as if I’m drowning in fabric with some other brands’ small size. Fabric may be a little “rough” on skin but I’m sure a couple of washings will soften sit.

on August 12, 2018

Review for Zappos Rewards Points

(What's this?)
Twin Tipped Shirt

Twin Tipped Shirt

  • Overall4Rated 4 stars4Rated 4 stars
  • Comfort 4Rated 4 stars4Rated 4 stars
  • Style 4Rated 4 stars4Rated 4 stars

Great polo. However, Fred Perry polos run small so order a size up (they will shrink to fit perfectly after one wash).

on August 12, 2018

Review for Zappos Rewards Points

(What's this?)
Horton Leather/Suede

Horton Leather/Suede

  • Overall3Rated 3 stars3Rated 3 stars
  • Comfort 5Rated 5 stars5Rated 5 stars
  • Style 5Rated 5 stars5Rated 5 stars

Nice shoe but a very unique salmon color...not natural tan!

on July 24, 2018

Review for Zappos Rewards Points

(What's this?)
Kingston Shower Resistant Canvas

Kingston Shower Resistant Canvas

  • Overall4Rated 4 stars4Rated 4 stars
  • Comfort 4Rated 4 stars4Rated 4 stars
  • Style 4Rated 4 stars4Rated 4 stars

Despite being too large by about a half-size, I kept these because I liked the look allot and they were otherwise pretty comfortable. This is my second pair of FP’s from Zappos and as always the shipping and service are excellent.

from Chapel Hill on July 20, 2018

Review for Zappos Rewards Points

(What's this?)
Kingston Twill

Kingston Twill

  • Overall5Rated 5 stars5Rated 5 stars
  • Comfort 5Rated 5 stars5Rated 5 stars
  • Style 5Rated 5 stars5Rated 5 stars

Great casual sneakers with allot of style. Look best with shorts and no socks or jeans. Great quality as well. Well worth the price.

on July 08, 2018

Review for Zappos Rewards Points

(What's this?)
Underspin Slip-On Checkerboard Leather/Canvas
Kendrick Tipped Cuff Canvas

Kendrick Tipped Cuff Canvas

  • Overall5Rated 5 stars5Rated 5 stars
  • Comfort 4Rated 4 stars4Rated 4 stars
  • Style 5Rated 5 stars5Rated 5 stars

I’ve been a fan of Fred Perry shoes for a while now. They look great with the contrasting colors. Add one stylish pair to the shoe rack. Ka Bam!

on June 30, 2018

Review for Zappos Rewards Points

(What's this?)
Kingston Twill

Kingston Twill

  • Overall5Rated 5 stars5Rated 5 stars
  • Comfort 5Rated 5 stars5Rated 5 stars
  • Style 5Rated 5 stars5Rated 5 stars

Ordered these for the look and was pleasantly surprised by both the comfort and quality, as well. This is my first pair of Fred Perry’s but definitely won’t be my last. As always, Zappos is setting a new standard in online retail with free overnight shipping in addition to their unrivaled customer service.

from Chapel Hill on June 30, 2018

Review for Zappos Rewards Points

(What's this?)
Twin Tipped Shirt

Twin Tipped Shirt

  • Overall5Rated 5 stars5Rated 5 stars
  • Comfort 5Rated 5 stars5Rated 5 stars
  • Style 5Rated 5 stars5Rated 5 stars

This is my first Fred Perry product, and I'm happy that I bought this shirt! It looks great, feels nice and smooth, and overall, the shirt is of high quality. Shipping and packaging from Zappos was a breeze as always. I will for sure buy Fred Perry from Zappos again soon!

from Denver on June 27, 2018

Review for Zappos Rewards Points

(What's this?)
Kingston Leather

Kingston Leather

  • Overall4Rated 4 stars4Rated 4 stars
  • Comfort 3Rated 3 stars3Rated 3 stars
  • Style 5Rated 5 stars5Rated 5 stars

Super stylish, great look. The leather is quite hard, which makes it a bit uncomfortable when wearing no-show socks. I figure it needs some time to break in. I'm pleased overall.

on June 25, 2018

Classic Oxford Shirt

Classic Oxford Shirt

  • Overall5Rated 5 stars5Rated 5 stars
  • Comfort 5Rated 5 stars5Rated 5 stars
  • Style 5Rated 5 stars5Rated 5 stars

Nice shirt

on June 11, 2018

Review for Zappos Rewards Points

(What's this?)
Twin Tipped Shirt

Twin Tipped Shirt

  • Overall5Rated 5 stars5Rated 5 stars
  • Comfort 5Rated 5 stars5Rated 5 stars
  • Style 5Rated 5 stars5Rated 5 stars

Great looking shirt. Does run a bit small, but that is the current style. Fabric is nice. The review which says it's for a shorter, rounder man has to be for a different shirt. I'm 6-4 230 - it fits great.

on June 01, 2018

Review for Zappos Rewards Points

(What's this?)
Kingston Twill

Kingston Twill

  • Overall5Rated 5 stars5Rated 5 stars
  • Comfort 5Rated 5 stars5Rated 5 stars
  • Style 5Rated 5 stars5Rated 5 stars

Great shoes! Like them at all.

on May 28, 2018

Review for Zappos Rewards Points

(What's this?)
Twin Tipped Shirt

Twin Tipped Shirt

  • Overall4Rated 4 stars4Rated 4 stars
  • Comfort 4Rated 4 stars4Rated 4 stars
  • Style 5Rated 5 stars5Rated 5 stars

Just a fine looking polo all around, I especially like the length of the sleeves. So often polos have these overlong short sleeves, often hanging to the elbow or more. Fred Perry polos have sleeves with the proper length. Fit is good, I'm an XL on most things, but the 2X slim fit shirt fits perfectly. Really like the color edging on sleeves and collar, not easy to find these days.

on May 08, 2018

Review for Zappos Rewards Points

(What's this?)
Kingston Twill

Kingston Twill

  • Overall4Rated 4 stars4Rated 4 stars
  • Comfort 3Rated 3 stars3Rated 3 stars
  • Style 5Rated 5 stars5Rated 5 stars

Great shoes! Love the brand. The soles are a little more white than the pic shows. Also, have Bandaids ready, skin around Achilles was rubbed raw through socks an hour after first use.

from Bloomington IL on May 08, 2018

Review for Zappos Rewards Points

(What's this?)
Kingston Leather

Kingston Leather

  • Overall4Rated 4 stars4Rated 4 stars
  • Comfort 5Rated 5 stars5Rated 5 stars
  • Style 5Rated 5 stars5Rated 5 stars

I really like these shoes! You will too if you like flatter/thinner and more flexible shoes. I find them very stylish and appropriate for a casual office look. Similar in comfort to Converse shoes, but thinner sole. They run just a little bigger than expected, not an issue though and since they don't have half-sizes I think it's OK. I noticed some of my socks add a lot of friction and the shoes will squeak when walking. Non-cotton socks seem to work better with the shoes.

on April 08, 2018

Review for Zappos Rewards Points

(What's this?)
Track Barrel Bag

Track Barrel Bag

  • Overall5Rated 5 stars5Rated 5 stars
  • Comfort 5Rated 5 stars5Rated 5 stars
  • Style 5Rated 5 stars5Rated 5 stars

Very stylish and well-made gym bag. Highly recommended.

on April 03, 2018

Review for Zappos Rewards Points

(What's this?)
Byron Mid Suede

Byron Mid Suede

  • Overall1Rated 1 stars1Rated 1 stars
  • Comfort 1Rated 1 stars1Rated 1 stars
  • Style 4Rated 4 stars4Rated 4 stars

Not sure what I was expecting. Completely flat on the inside, zero arch support.In general a flimsy shoe.

from New York, NY on April 03, 2018

Zappos Footer

Make your inbox happy by joining our exclusive newsletter!