BCBG

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Founded in Paris in 1989, BCBGMAXAZRIA was named for the popular French expression "Bon Chic, Bon Genre"—meant to convey the idea that a good attitude is the basis of good style. Shortly after, the brand moved to Los Angeles, where it has defined the luxury market by offering European standards of quality and luxury at contemporary price points.

BCBGMAXAZRIA swim aspires to infuse west coast attitude into unique and beautiful prints and silhouettes—to capture the best moments in fashion and make them wearable. BCBG creates with integrity and consistency, taking of-the-moment ideas and translating them into elevated, modern pieces.

BCBGMAXAZRIA swim is for forward-thinking individuals that want versatile, distinctive pieces that will give them the confidence no matter where they are.

BCBG: Selected For You

BCBG

Ring Tropicals Shirred One-Piece

$85.80MSRP: $156.00

BCBG

Vintage Attitude Ring Plunge One-Piece

$43.20MSRP: $96.00

BCBG

Core Solids Soft Band Hipster

$30.80MSRP: $56.00

BCBG

Motion Of The Ocean Plunge Front One-Piece Swimsuit

$83.60MSRP: $152.00

BCBG

It's A Wash Overlap Maxi Dress Cover-Up

$106.40MSRP: $152.00

BCBG

Vintage Attitude Ring Front Bralette

$29.70MSRP: $54.00

BCBG

Pucker Up Skimpy High Leg Scoop One-Piece Swimsuit

$49.50MSRP: $90.00

BCBG

Seaside Leaves Strappy Back One-Piece Swimsuit

$83.60MSRP: $152.00

BCBG

Core Solids Underwire Bra Top

$36.00MSRP: $80.00

BCBG

Vintage Attitude Ring Side Hipster

$21.60MSRP: $48.00

BCBG

Core Solids Ring Shirr Hipster Bottoms

$41.80MSRP: $76.00

BCBG

Seaside Leaves Strappy Hipster Bottoms

$40.39MSRP: $68.00

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Latest BCBG Reviews

Color Block Plunge One-Piece Swimsuit

  • Overall4Rated 4 stars out of 5
  • Comfort 4Rated 4 stars out of 5
  • Style 4Rated 4 stars out of 5

Stylish, nice fit, good coverage and comfortable even running after my 6yo.

on August 22, 2019

Dizzy Ditsy Tie Side Sundress

  • Overall1Rated 1 stars out of 5
  • Comfort 5Rated 5 stars out of 5
  • Style 3Rated 3 stars out of 5

The model must we wearing a body suit under, there are no sides to this dress, only ties. I wanted a sundress not a beach cover up.

on August 18, 2019

Review for Zappos Rewards Points

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Core Solids Underwire Bra Top

  • Overall1Rated 1 stars out of 5
  • Comfort 1Rated 1 stars out of 5
  • Style 1Rated 1 stars out of 5

This top has been made wrong, it hurts so much when you have it on. The wire pushes so hard, it leaves a bruise on your chest. I asked many of my friends to try this top on and every single one had exact same issue. Maybe next time before they send an item to production they should try it on first.

on August 16, 2019

Herringbone Tube Jumpsuit

  • Overall4Rated 4 stars out of 5
  • Comfort 4Rated 4 stars out of 5
  • Style 5Rated 5 stars out of 5

I am 5' 8" /long waisted and have a hard time finding jumpers and rompers that fit well. This one just makes it with hitting at my natural waist and having enough fabric to not 'ride up'. The print is very versatile--can do black, nude, or metallic sandals. I got the medium and may get an inch or so taken off the length so I can wear with flats too-- but works great with higher heels.

on July 26, 2019

Review for Zappos Rewards Points

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Vintage Attitude Ring Front Bralette

  • Overall2Rated 2 stars out of 5
  • Comfort 1Rated 1 stars out of 5
  • Style 1Rated 1 stars out of 5

This isn't ideal for a woman with a C-Cup or larger.

on July 17, 2019

Review for Zappos Rewards Points

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Core Solids Soft Band Hipster

  • Overall4Rated 4 stars out of 5
  • Comfort 4Rated 4 stars out of 5
  • Style 4Rated 4 stars out of 5

Love this suit. The rust color is great on darker skin. The top also great for larger chested women (I’m a 34 DD). I gave it 4 instead of 5 only because I agree the fabric on the bottoms is loose and looks weird. I cut it off. Much cuter without. 5 stars with my modification. I’m 5’9, 150#, athletic, usually a size 6 or 8 and M clothing generally and 8 top and bottom fit great.

on July 17, 2019

Review for Zappos Rewards Points

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Dizzy Ditsy One Piece

  • Overall4Rated 4 stars out of 5
  • Comfort 3Rated 3 stars out of 5
  • Style 5Rated 5 stars out of 5

Soooo cute! But seems to run small. I'm a large regularly, but this large stretched too tight to be comfortable. Sad it isn't available in XL.

on July 09, 2019

Review for Zappos Rewards Points

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Core Solids Soft Band Hipster

  • Overall3Rated 3 stars out of 5
  • Comfort 4Rated 4 stars out of 5
  • Style 2Rated 2 stars out of 5

The material is very soft and comfortable, however, I was hoping for a little more substance to the fabric. The folded band is looser and more wrinkled looking in the front and folds a bit too far in the back (making the tag pop out!). These are cut a bit larger than I needed so I'd suggest going a size smaller.

from AC, NJ on July 08, 2019

Review for Zappos Rewards Points

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Dizzy Ditsy One Piece

  • Overall5Rated 5 stars out of 5
  • Comfort 5Rated 5 stars out of 5
  • Style 5Rated 5 stars out of 5

I have been looking for a one piece bathing suit that did not look too young or too old for a very long time. This one is definitely a keeper. It is very comfortable, everything stays where it should. I love the padded area and the high cut legs and cheeky coverage. I got the XS and am 5'1" and 115lbs. I had no idea that BCBG made such cute swimsuits!

from Phoenix, AZ on July 07, 2019

Review for Zappos Rewards Points

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Ring Tropicals Overlap Maxi Dress

  • Overall2Rated 2 stars out of 5
  • Comfort 2Rated 2 stars out of 5
  • Style 2Rated 2 stars out of 5

Better in picture than person. Material is very wrinkly so not ideal for travel which I hoped this would be for. Not worth the price

on June 29, 2019

Review for Zappos Rewards Points

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Core Solids Ring Shirr Hipster Bottoms

  • Overall5Rated 5 stars out of 5
  • Comfort 5Rated 5 stars out of 5
  • Style 5Rated 5 stars out of 5

Love these and the matching top. Simple without being boring. The bottom is comfortable, a bit cheekier than I'm used to but overall decent coverage. The decorative rings can slide, which I like because you can decide if you want them on the sides, or more in the front. I'm 5'7", 150 lbs, and I opted for the size 8 (tried on that and the 10 - the 10 could have worked too but if I lose weight will be a tad baggy. Ever hopeful...).

on April 22, 2019

Review for Zappos Rewards Points

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Core Solids Ring Shirr Convertible Bra Top

  • Overall5Rated 5 stars out of 5
  • Comfort 5Rated 5 stars out of 5
  • Style 5Rated 5 stars out of 5

Love this swimsuit - the material feels really good and is very stretchy, so it was easy to get on despite the convertible straps at the back requiring you to figure out which hole your head and arms go into. Once it's on it feels great, and doesn't pull like a halter does (my usual go-to bikini style). Easy to take off too without pulling a shoulder muscle. The decorative rings are really nice, and can slide, so you can move them up or down as you like. I'm 5"7 and 150 lbs. Usually a c-cup bra and I ended up in a 6 (tried on 6 and 8).

on April 22, 2019

Review for Zappos Rewards Points

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