Alternative

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Soft. Simple. Sustainable.

Since 1995, we set out to recreate the softness and simplicity of our favorite vintage tee. We put fabric first, creating timeless, authentically worn-in styles that modern creatives want to wear today and tomorrow.

By the time sustainability was a buzz word, it had already been woven into our values and our fabric. Our methods and materials are mindful of the impact we make on our planet, matching our customers’ shared values, consciousness and lifestyle. The people who live Alternative - from yoga instructors and musicians to entrepreneurs and engineers - love our simple, comfortable, iconic designs because they empower them to stay true to themselves.

Rooted in sustainability. Softness is our story. Alternative is who we are.

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Latest Alternative Reviews

Cap Sleeve Crew

Cap Sleeve Crew

  • Overall5Rated 5 stars5Rated 5 stars
  • Comfort 5Rated 5 stars5Rated 5 stars
  • Style 5Rated 5 stars5Rated 5 stars

These are very nice tanks. They are the perfect piece to layer or wear by themselves. Thin enough to be comfortable but not too much to look cheap or see through

from Oregon on March 22, 2019

Review for Zappos Rewards Points

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Eco Stadium T-Shirt Dress

Eco Stadium T-Shirt Dress

  • Overall3Rated 3 stars3Rated 3 stars
  • Comfort 5Rated 5 stars5Rated 5 stars
  • Style 3Rated 3 stars3Rated 3 stars

I really wanted to love this dress; this brand made one of my favorite dresses of all time. However, it just looks like a nightshirt on me. It's cute, it's comfortable, but I would have looked silly out in public with it!

on March 22, 2019

Review for Zappos Rewards Points

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Ideal Tee

Ideal Tee

  • Overall5Rated 5 stars5Rated 5 stars
  • Comfort 5Rated 5 stars5Rated 5 stars
  • Style 4Rated 4 stars4Rated 4 stars

It looked huge when I first held it up, but it fits just a little loose and it’s so incredibly comfortable!! It’s not too fitted and it’s not huge, it’s just really easy to move in and it looks cute. I would normally order an XS but I got a Small and it’s perfect!

on March 21, 2019

Review for Zappos Rewards Points

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Eco Fleece Jogger Pant

Eco Fleece Jogger Pant

  • Overall5Rated 5 stars5Rated 5 stars
  • Comfort 5Rated 5 stars5Rated 5 stars
  • Style 5Rated 5 stars5Rated 5 stars

No complaints about these. Love them! I bought size LG, and I wear 8-10. And they fit just right, even after the dryer. I bought one a year ago, and just bought two more. My weekend uniform. I know they say that moms shouldn't wear sweats around everywhere, but these are cute sweats! ;-)

on March 21, 2019

Review for Zappos Rewards Points

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Cap Sleeve Crew

Cap Sleeve Crew

  • Overall3Rated 3 stars3Rated 3 stars
  • Comfort 3Rated 3 stars3Rated 3 stars
  • Style 4Rated 4 stars4Rated 4 stars

I was disappointed that this top was a little snug in the chest. I feel like the size chart from the manufacturer runs small. I wear a 36D bra, so sizing up would have been best for me as I do not like anything tight across the front to draw attention. I love the cap sleeve concept- it is a nice cross from a tank to a short sleeved shirt! I prefer cap sleeves! I kept the shirt, but have not worn it out!

on March 19, 2019

Review for Zappos Rewards Points

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Powder Puff Tee

Powder Puff Tee

  • Overall5Rated 5 stars5Rated 5 stars
  • Comfort 5Rated 5 stars5Rated 5 stars
  • Style 3Rated 3 stars3Rated 3 stars

Basic tee. No complaints.

from Nashville on March 18, 2019

Review for Zappos Rewards Points

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Eco Fleece Jogger Pant

Eco Fleece Jogger Pant

  • Overall1Rated 1 stars1Rated 1 stars
  • Comfort 5Rated 5 stars5Rated 5 stars
  • Style 5Rated 5 stars5Rated 5 stars

I am 5'6" 160 ' bought a large according to size guide. Way too small. Will need to go up 3 sizes. Very soft and cozy.

on March 18, 2019

Organic Short Sleeve Henley

Organic Short Sleeve Henley

  • Overall5Rated 5 stars5Rated 5 stars
  • Comfort 5Rated 5 stars5Rated 5 stars
  • Style 5Rated 5 stars5Rated 5 stars

Great shirt so far

on March 16, 2019

Review for Zappos Rewards Points

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3/4 Raglan Henley

3/4 Raglan Henley

  • Overall1Rated 1 stars1Rated 1 stars
  • Comfort 1Rated 1 stars1Rated 1 stars
  • Style 1Rated 1 stars1Rated 1 stars

Runs small

on March 16, 2019

Review for Zappos Rewards Points

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Eco Teddy Jogger

Eco Teddy Jogger

  • Overall3Rated 3 stars3Rated 3 stars
  • Comfort 4Rated 4 stars4Rated 4 stars
  • Style 3Rated 3 stars3Rated 3 stars

These pants are cozy and that is why I bought them. But they are kinda ugly. I only wear them at home and they would be too warm for any season but winter. They wash well: I use the delicate cycle then dry them in the dryer under very low temp. They fit true to size. I am usually a medium in many brands and this medium fit nicely.

on March 15, 2019

Review for Zappos Rewards Points

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Rocky Zip Hoodie

Rocky Zip Hoodie

  • Overall5Rated 5 stars5Rated 5 stars
  • Comfort 5Rated 5 stars5Rated 5 stars
  • Style 5Rated 5 stars5Rated 5 stars

This sweatshirt is amazing! It's so soft and the perfect weight for Southern California. My teenage son wears his constantly, and it has held up well through all the stain removal and washings. I've had mine even longer, and it still looks and feels great.

from Long Beach CA on March 12, 2019

Review for Zappos Rewards Points

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Vintage 50/50 Backstage Tank Top

Vintage 50/50 Backstage Tank Top

  • Overall4Rated 4 stars4Rated 4 stars
  • Comfort 5Rated 5 stars5Rated 5 stars
  • Style 3Rated 3 stars3Rated 3 stars

Nice material, not too thin. Not super fancy, but great every day tank to wear out and about. Falls nicely.

from Upstate NY on March 12, 2019

Review for Zappos Rewards Points

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Ideal Tee

Ideal Tee

  • Overall5Rated 5 stars5Rated 5 stars
  • Comfort 5Rated 5 stars5Rated 5 stars
  • Style 5Rated 5 stars5Rated 5 stars

Really nice and comfortable. Fit was great

on March 10, 2019

Review for Zappos Rewards Points

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Vintage 50/50 The Keepsake V-Neck Top

Vintage 50/50 The Keepsake V-Neck Top

  • Overall5Rated 5 stars5Rated 5 stars
  • Comfort 5Rated 5 stars5Rated 5 stars
  • Style 5Rated 5 stars5Rated 5 stars

Cute/soft shirt, Im 5'2 and XS fit me perfectly.

on March 07, 2019

Review for Zappos Rewards Points

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Rocky Eco-Fleece Zip Hoodie

Rocky Eco-Fleece Zip Hoodie

  • Overall1Rated 1 stars1Rated 1 stars
  • Comfort 4Rated 4 stars4Rated 4 stars
  • Style 4Rated 4 stars4Rated 4 stars

Do not buy these! After less than two months it looks awful. Contacted Alternative and they said I should buy a piling shaver. Not the answer I would have expected. Lousy customer service.

on March 07, 2019

Review for Zappos Rewards Points

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Eco Cropped Jogger

Eco Cropped Jogger

  • Overall3Rated 3 stars3Rated 3 stars
  • Comfort 4Rated 4 stars4Rated 4 stars
  • Style 4Rated 4 stars4Rated 4 stars

Wanted to like them better than I did. The first pair I ordered had an unfortunate dark spot of the camo right on my rear. A little weird so I reordered. They are thin and the material balls up quickly with just a little use.

on March 05, 2019

Review for Zappos Rewards Points

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Powder Puff Tee

Powder Puff Tee

  • Overall5Rated 5 stars5Rated 5 stars
  • Comfort 5Rated 5 stars5Rated 5 stars
  • Style 5Rated 5 stars5Rated 5 stars

Cute! Got for my teenage daughter to wear over her bathing suit at the beach. Looked adorable, and she loved the comfort! Great, simple buy!

on March 05, 2019

Review for Zappos Rewards Points

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Eco Fleece Jogger Pant

Eco Fleece Jogger Pant

  • Overall3Rated 3 stars3Rated 3 stars
  • Comfort 3Rated 3 stars3Rated 3 stars
  • Style 3Rated 3 stars3Rated 3 stars

very thick, very slouchy and sloppy looking which is fine if that's the look you're going for, but I was looking for something a little more streamlined and stylish

on March 04, 2019

Review for Zappos Rewards Points

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Vintage Jersey Team Player Tee

Vintage Jersey Team Player Tee

  • Overall2Rated 2 stars2Rated 2 stars
  • Comfort 4Rated 4 stars4Rated 4 stars
  • Style 3Rated 3 stars3Rated 3 stars

fabric is see-through, armhole cutout very big

on March 04, 2019

Review for Zappos Rewards Points

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Cap Sleeve Crew

Cap Sleeve Crew

  • Overall1Rated 1 stars1Rated 1 stars
  • Comfort 1Rated 1 stars1Rated 1 stars
  • Style 3Rated 3 stars3Rated 3 stars

The stitching at the neckline was uneven by at least 1/2 cm, making the fit very awkward. Also, not soft fabric.

on March 04, 2019

Review for Zappos Rewards Points

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Eco Jersey Rib Sleeve Wrap

Eco Jersey Rib Sleeve Wrap

  • Overall5Rated 5 stars5Rated 5 stars
  • Comfort 5Rated 5 stars5Rated 5 stars
  • Style 5Rated 5 stars5Rated 5 stars

Fits hands well, hardly notice. Very comfortable over all. Looks and makes me feel relaxed

on March 03, 2019

Review for Zappos Rewards Points

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Athletics Printed Hoodie

Athletics Printed Hoodie

  • Overall5Rated 5 stars5Rated 5 stars
  • Comfort 5Rated 5 stars5Rated 5 stars
  • Style 5Rated 5 stars5Rated 5 stars

Very cute, warm, slightly fitted. Runs 1/2 size large. I am between L and XL with a slightly hourglass figure and full chest -- I ordered both sizes and the L was plenty big for me.

on March 02, 2019

Review for Zappos Rewards Points

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Challenger Pullover Hoodie

Challenger Pullover Hoodie

  • Overall5Rated 5 stars5Rated 5 stars
  • Comfort 5Rated 5 stars5Rated 5 stars
  • Style 5Rated 5 stars5Rated 5 stars

Great hoodie, perfect fit!

on March 02, 2019

Review for Zappos Rewards Points

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Eco Jersey Baseball T-Shirt

Eco Jersey Baseball T-Shirt

  • Overall4Rated 4 stars4Rated 4 stars
  • Comfort 4Rated 4 stars4Rated 4 stars
  • Style 4Rated 4 stars4Rated 4 stars

Might run a little bit small. I like the style.

from Paducah, KY on March 01, 2019

Review for Zappos Rewards Points

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Vintage 50/50 Backstage Tank Top

Vintage 50/50 Backstage Tank Top

  • Overall3Rated 3 stars3Rated 3 stars
  • Comfort 5Rated 5 stars5Rated 5 stars
  • Style 5Rated 5 stars5Rated 5 stars

Material is way too thin however I kept the tank because I like the length.

on February 28, 2019

Review for Zappos Rewards Points

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