Alternative

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Soft. Simple. Sustainable.

Since 1995, we set out to recreate the softness and simplicity of our favorite vintage tee. We put fabric first, creating timeless, authentically worn-in styles that modern creatives want to wear today and tomorrow.

By the time sustainability was a buzz word, it had already been woven into our values and our fabric. Our methods and materials are mindful of the impact we make on our planet, matching our customers’ shared values, consciousness and lifestyle. The people who live Alternative - from yoga instructors and musicians to entrepreneurs and engineers - love our simple, comfortable, iconic designs because they empower them to stay true to themselves.

Rooted in sustainability. Softness is our story. Alternative is who we are.

Alternative: Selected For You

Alternative

Powder Puff Tee

$14.99MSRP: $38.00

Alternative

Cap Sleeve Crew

$31.95

Alternative

Melange Burnout Jersey Slinky V-Neck

$16.99MSRP: $42.00

Alternative

Melange Burnout Jersey Slinky V-Neck

$31.95

Alternative

Ideal Tee

$32.99MSRP: $36.00

Alternative

Ideal Tee

$16.99MSRP: $36.00

Alternative

Ideal Tee

$15.99MSRP: $36.00

Alternative

Powder Puff Tee

$15.99MSRP: $38.00

Alternative

Cap Sleeve Crew

$31.95

Alternative

S/S Crew Tee

$14.99MSRP: $28.00

Alternative

Racerback Maxi Dress

$34.99MSRP: $68.00

Alternative

Racerback Maxi Dress

$54.40MSRP: $68.00

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Latest Alternative Reviews

Eco Jersey Baseball T-Shirt

  • Overall4Rated 4 stars out of 5
  • Comfort 4Rated 4 stars out of 5
  • Style 4Rated 4 stars out of 5

This shirt is light weight. I'll have to wear a cami underneath for modesty. But seems fine in workmanship. Size is true.

on June 24, 2019

Powder Puff Tee

  • Overall5Rated 5 stars out of 5
  • Comfort 5Rated 5 stars out of 5
  • Style 5Rated 5 stars out of 5

Relaxed fit but very casual. I bought 2 in different colors.

on June 23, 2019

Review for Zappos Rewards Points

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Powder Puff Tee

  • Overall5Rated 5 stars out of 5
  • Comfort 5Rated 5 stars out of 5
  • Style 5Rated 5 stars out of 5

The fit was relaxed and I wear as a pajama shirt that can be worn outside when I walk my dog in the morning. I don’t know if I would wear it anywhere else since it is so casual.

on June 23, 2019

Review for Zappos Rewards Points

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Powder Puff Tee

  • Overall3Rated 3 stars out of 5
  • Comfort 5Rated 5 stars out of 5
  • Style 1Rated 1 stars out of 5

Fabric is soft but the fit is so boxy. It made me looks larger

on June 22, 2019

Review for Zappos Rewards Points

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Inside Out Slub Sleeveless T-Shirt

  • Overall5Rated 5 stars out of 5
  • Comfort 5Rated 5 stars out of 5
  • Style 5Rated 5 stars out of 5

Love it! Been on the hunt for awhile! Compare this to a similar one by Current Elliot which I also love. The under-arm holes are perfect, not too big. I've tried on many many tank tops trying to find the perfect.

on June 20, 2019

Review for Zappos Rewards Points

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Ideal Tee

  • Overall5Rated 5 stars out of 5
  • Comfort 5Rated 5 stars out of 5
  • Style 5Rated 5 stars out of 5

5’3”, 110 lbs. I normally wear XS but the S fits better in this style.

on June 19, 2019

Review for Zappos Rewards Points

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Eco Jersey Raglan Baseball

  • Overall5Rated 5 stars out of 5
  • Comfort 5Rated 5 stars out of 5
  • Style 5Rated 5 stars out of 5

5’3”, 110 lbs and the XS fits snugly. Would go a size up for a looser fit.

on June 19, 2019

Review for Zappos Rewards Points

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Maniac Printed Fleece Sweatshirt

  • Overall5Rated 5 stars out of 5
  • Comfort 5Rated 5 stars out of 5
  • Style 5Rated 5 stars out of 5

5’3”, 110 lbs and the XS fit perfectly. Super soft.

on June 19, 2019

Review for Zappos Rewards Points

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Eco Cropped Jogger

  • Overall5Rated 5 stars out of 5
  • Comfort 5Rated 5 stars out of 5
  • Style 5Rated 5 stars out of 5

5’3”, 110 lbs and the XS fit perfectly. Super soft. Thin material but not see through.

on June 19, 2019

Review for Zappos Rewards Points

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Vintage Jersey Team Player Tee

  • Overall5Rated 5 stars out of 5
  • Comfort 5Rated 5 stars out of 5
  • Style 5Rated 5 stars out of 5

I love this top. The material is so soft. I also like the shirt tail hem. Flattering fit and true to size.. medium 36/28/38.

from Idaho on June 18, 2019

Review for Zappos Rewards Points

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Skinny Long Sleeve Keepsake

  • Overall5Rated 5 stars out of 5
  • Comfort 5Rated 5 stars out of 5
  • Style 5Rated 5 stars out of 5

Size medium at first seemed snug but its a shape that fits attractively, for me covers top of hips= shapely. Fabric is summer weight and color is a little varied, in slightly horizontal look. A summery solution to covering my arms without looking or feeling too warm

on June 16, 2019

Review for Zappos Rewards Points

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Vintage 50/50 Backstage Tank Top

  • Overall3Rated 3 stars out of 5
  • Comfort 4Rated 4 stars out of 5
  • Style 3Rated 3 stars out of 5

Meh. Nothing too cute or special.

on June 14, 2019

Review for Zappos Rewards Points

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The Luxe Crew 3-Pack Bundle

  • Overall4Rated 4 stars out of 5
  • Comfort 5Rated 5 stars out of 5
  • Style 5Rated 5 stars out of 5

The fit and style of these shirts are great. They are very lightweight which is what I wanted for the hot summer weather.

on June 13, 2019

Review for Zappos Rewards Points

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Melange Burnout Jersey Slinky V-Neck

  • Overall5Rated 5 stars out of 5
  • Comfort 5Rated 5 stars out of 5
  • Style 5Rated 5 stars out of 5

For the price, it's a great basic tee. Nice fabric. I'm 5' 8", 160# and not wanting "fitted" t-shirts, ordered size L which works.

on June 13, 2019

Review for Zappos Rewards Points

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L/S Zip Hoodie

  • Overall5Rated 5 stars out of 5
  • Comfort 5Rated 5 stars out of 5
  • Style 5Rated 5 stars out of 5

I love these hoodies. I have a black one, grey one and blue one. They're great for layering and really comfortable.

from IL on June 12, 2019

Review for Zappos Rewards Points

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Adrian Hoodie

  • Overall5Rated 5 stars out of 5
  • Comfort 5Rated 5 stars out of 5
  • Style 5Rated 5 stars out of 5

If you're looking for a really comfortable, soft sweatshirt, look no further! The material is the softest, most snuggly fabric you've ever encountered. High quality, easy zipper.

from Chicago on June 10, 2019

Review for Zappos Rewards Points

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Powder Puff Tee

  • Overall5Rated 5 stars out of 5
  • Comfort 5Rated 5 stars out of 5
  • Style 5Rated 5 stars out of 5

Nice quality T-shirt. Fits well. Fabric is so soft and good quality. Look good with pants or shorts.

from Detroit on June 09, 2019

Review for Zappos Rewards Points

(What's this?)

Ideal Tee

  • Overall3Rated 3 stars out of 5
  • Comfort 5Rated 5 stars out of 5
  • Style 4Rated 4 stars out of 5

The sizing is about right-maybe consider sizing up for a more relaxed fit. The fabric felt cheap to me, and because others mentioned the fabric showing wear before too long (and I can see that being an issue with the fabric) I ended up returning.

from Cali on June 07, 2019

Review for Zappos Rewards Points

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Printed Meegs Racer Tank

  • Overall2Rated 2 stars out of 5
  • Comfort 4Rated 4 stars out of 5
  • Style 4Rated 4 stars out of 5

I didn’t like how the bottom rolled.

on June 07, 2019

Review for Zappos Rewards Points

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Melange Burnout Jersey Slinky V-Neck

  • Overall2Rated 2 stars out of 5
  • Comfort 2Rated 2 stars out of 5
  • Style 2Rated 2 stars out of 5

Runs very large. Also pretty thin. I am normally an XS and it fit like a Medium

on June 05, 2019

Review for Zappos Rewards Points

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Eco Striped Polo

  • Overall4Rated 4 stars out of 5
  • Comfort 5Rated 5 stars out of 5
  • Style 4Rated 4 stars out of 5

Very nice polo. Extremely soft. Fit was true to size.

from San Antonio on June 05, 2019

Review for Zappos Rewards Points

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Powder Puff Tee

  • Overall3Rated 3 stars out of 5
  • Comfort 4Rated 4 stars out of 5
  • Style 3Rated 3 stars out of 5

This was too big for my taste. I like things a little flowy but not baggy. This was just too baggy and I didn't like the look of it enough to try a small. I'm 5'7", 160lbs, and ordered a Medium

on June 03, 2019

Review for Zappos Rewards Points

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Challenger Pullover Hoodie

  • Overall3Rated 3 stars out of 5
  • Comfort 5Rated 5 stars out of 5
  • Style 4Rated 4 stars out of 5

Great fit, super soft, love the color, but the material feels like isn’t going to last. It’s already starting to pull up on the exterior and I’ve never put it through the dryer.

on June 03, 2019

Review for Zappos Rewards Points

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Cap Sleeve Crew

  • Overall4Rated 4 stars out of 5
  • Comfort 5Rated 5 stars out of 5
  • Style 3Rated 3 stars out of 5

I have several of these that I purchased a couple years back - and I LOVE them. They are my go to - both to wear alone and layer under cardigans and plaid shirts. TTS - I have both smalls and mediums, though I if you're between sizes I'd go up as they can shrink a bit if you plan on drying them.

from Chicago on June 02, 2019

Review for Zappos Rewards Points

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Vintage 50/50 Backstage Tank Top

  • Overall5Rated 5 stars out of 5
  • Comfort 5Rated 5 stars out of 5
  • Style 5Rated 5 stars out of 5

I really enjoy Alternative Apparel clothing, and I knew this tank would be great quality. I was not surprised at all by the true to size fit, I usually take a small but for maternity I got a medium. It has a slightly relaxed fit, flattering curved hem, and the fabric is that perfect blend of cotton poly that will get softer over time. Be aware that if you order white, it is slightly sheer and you will need a red or nude bra. I ended up ordering three tanks, perfect for maternity and after. I am very pleased with service and product. Get these while the price is this good!

on May 31, 2019

Review for Zappos Rewards Points

(What's this?)

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