Why Culture Matters | About Us


Why Culture Matters


Company Culture

Zappos is not an average company. Our service is not average, and we don't want our people to be average.

For all our emphasis on customer service, our #1 priority is company culture. It’s what makes us successful. And in our culture, we celebrate and embrace our diversity and each person’s individuality. We believe that if we get the culture right, then most of the other stuff — like delivering great customer service or building a long-term enduring brand or business — will be a natural byproduct.

Our culture would not be what it is today without Zapponians past and present. We are all protectors and cultivators of the Zappos culture; it's what makes it unique and something that grows every day.

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Zappos Insights

Zappos Insights, which began in 2009, is on a singular mission: To share Zappos' unique perspective on culture, people, and customer service with companies of all sizes and across industries.

Humbly speaking, creating a positive, productive culture is our bread and butter. We’ve learned that if you identify your company’s core values, hire by them, onboard team members by them, and truly live by them; then your business is on a long-term path to success, profit, and growth.

Zappos Insights offers a range of services that can suit your business needs. Sign up for one of our immersive culture and customer service workshops, request a keynote speaker, or tour the Zappos campus.

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