What We Live By | About Us


What We Live By


Our Core Values

At Zappos, our 10 Core Values are more than just words. They're a way of life.

In January 2005, Zappos polled employees on what they thought the company’s core values should be. Hundreds of ideals were submitted, which resulted in 37 foundational themes. This list was further narrowed down, and on February 14, 2006, the Core Values were introduced.

Besides being distinctive, these beliefs create a framework for Zappos’ actions. These values guide everything we do, including how we interact with our employees, how we interact with our customers and community, and how we interact with our vendors and business partners.

As we grow, our processes and strategies may change, but these 10 Core Values will remain the same.

Read Our Oath Of Employment




Deliver WOW Through Service


Embrace and Drive Change


Create Fun and A Little Weirdness


Be Adventurous, Creative, and Open-Minded


Pursue Growth and Learning



Build Open and Honest Relationships With Communication


Build a Positive Team and Family Spirit


Do More With Less


Be Passionate and Determined


Be Humble


The Four C’s

Since our humble beginnings, Zappos has been a customer-obsessed company that focuses on delivering a WOW experience. We aim to inspire the world by showing it’s possible to simultaneously deliver happiness to customers, as well as employees, vendors, shareholders and the community, in a long-term, sustainable way.

This vision led Zappos to deliver happiness through the four C’s: Commerce, Customer Service, Company Culture, Community.

As Zappos continues to transform and scale, we want to ensure the four C’s remain top of mind in our day-to-day business operations. This means offering shoppers more clothing styles and variety, reimagining ways to exceed customer expectations, protecting and growing our company culture, and serving communities near and far.


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