Women love shoes. If you were to approach a woman and ask her to recall her favorite or most memorable pair of women's shoes, she would likely have a quick response. It could have been her first pair of expensive designer shoes that stir feelings of glee or her first pair of Adidas® or Nike® tennis shoes that bring back the memories.

You can easily see the expression on her face light up and turn inward as she thinks back to the shoes that were, for her, a life-changing thing. It was the moment she felt like she fit in with the other kids at middle school.  She finally had the right brand of athletic shoes and not the knock off brand. It doesn't matter that she can now afford any pair of women's designer shoes and not the replica designer shoes.

And it doesn't matter that now she can rock the silhouette of any of the dress casual shoes from SoftWalk®, Naturalizer®, Naot®, or Sofft® or that she can show off any of the fancy new sneakers from Converse®, Keen®, or Salomon®.  She only remembers the excitement and relief she felt just before her mom and dad bought her first pair of brand name shoes for her. She knew that tomorrow was going to be a better day at school, and somehow it was the shoes that made it all possible.

Perhaps it's that internal emotional connection with shoes that sets each of us on our own personal journey in life.  Sure, it seems silly that a pair of running shoes - or any womens shoes for that matter - could evoke such emotion, but the truth is that shoes are never just shoes. When you walk past that mirror wearing your favorite heels and catch your silhouette, you suddenly feel a surge of confidence. It's not so much the actual shoes, but it's the way the shoes make you feel and how they make you remember things.

Every time you wear those Stuart Weitzman® black pumps and recall the job interview that you nailed, you experience a profound connection. Maybe those Merrell® hiking boots are a triumphant reminder of your victory over one of the hardest trails in North America. Or maybe those Jessica Simpson® designer shoes make you feel like the glamorous hottie that you are and the Privo® by Clarks® make you feel like you can conquer all the day's tasks!

It's no wonder people find it hard to let go of things. They have experienced a sublime connection to it... something that clicks with them on a deeper level. It doesn't matter if it's a pair of Via Spiga® boots or some Guess® shoes. Every woman carries a torch for a different brand and style. Sometimes the connection is unexplainable and sometimes it makes absolute sense. Whatever shoes, sneakers, or sandals you prefer wearing, make sure you show off your own personal style and flair. And, remember, the shoes don't make you; you make the shoes. Cliche', but true.