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About New Balance

New Balance began as a Boston-based arch support company in the early 1900s, developed into a specialized manufacturer of shoes in the 1970s, and has grown to become a leading global athletic products company. Today New Balance is a family of brands including New Balance, Dunham, PF Flyers, Aravon, Warrior and Brine.

Since the days of selling arch supports to police officers and waiters, New Balance has been a brand concerned with meeting the needs of the everyday athlete. In pursuing this goal, they developed an "Endorsed By No One" philosophy, which holds that a superior product will sell itself better than any superstar athlete ever could. Part of producing New Balance shoes and athletic clothing is manufacturing it to fit all widths and sizes, because a better fit produces better performance.

To ensure the best fitting, best performing shoes and clothes, New Balance focuses on improving their technology and production methods. A big part of that is maintaining five manufacturing facilities here in the United States where they continue to produce New Balance shoes and apparel that meet the standards they've employed for 100 years. They have also remained committed to a core set of values that include integrity, teamwork and total customer satisfaction.

New Balance Reviews

  • New Balance by WW411 Overall Rated: 5 stars! Comfort Rated: 5 stars! Look Rated: 5 stars! Apr 17, 2014 Anonymous from California

    I like this over many other brands in this type of shoe. I wanted the velcro opening. I did have to go 1/2 size smaller.

  • New Balance by WF7533 Turf Overall Rated: 5 stars! Comfort Rated: 5 stars! Look Rated: 4 stars! Apr 17, 2014 Anonymous from Charlottesville, VA

    My daughter needed a wide athletic shoe for a turf field. She has to wear an ankle brace which is why she needed a wide. We had to send the shoe back and forth several times to get the right size, but Zappos is awesome and hassle free. Our daughter is using these shoes to play lacrosse and they seem to be working really well. We have limited choices for turf shoes an our small city.

  • New Balance by WX797v2 Overall Rated: 1 stars! Comfort Rated: 1 stars! Look Rated: 3 stars! Apr 17, 2014 Lisa

    Very disappointed! I got these to replace my worn out NB 871 cross trainers which were very comfortable and good quality. These are not good quality. Feel cheaply made. Made my heels hurt in less than 5 minutes of wearing just walking slowly around my living room. Also felt like a small lump under ball of foot in left shoe. No arch support. Very uncomfortable! Not what I expected from NB. Returning them.

Zappos Family Core Value:

10. Be Humble