Designer Jade Howe launched his eponymous label in 2001. Recognized in the fashion industry for his tailoring and distinctly West Coast perspective, Jade explains his creative vision as "cowboy punk meets English country gentlemen”—an approach that unifies European fashion trends and fabrications with a punk-dandy aesthetic.
The initial collection included skinny jeans, deconstructed blazers and sophisticated button ups long before these garments became wardrobe staples. Today, Howe™ is a contemporary American lifestyle brand designed with a hardworking, hard-playing, and creative type in mind—a career-driven guy whose lifestyle takes him from the corner office to backstage in a flash.
Signature styles like the reversible Switchstance Short and the Personal Jesus Blazer are designed to be stylish, masculine, and versatile. Blending modern and progressive fabrications with ingenious tailoring, Howe offers an extensive collection that transcends mere clothing and aims to evolve the wardrobe of men throughout the world.