About FitFlop

FitFlop(TM) believes that if you want to live an inspired life, you´ve got to start with a great foundation.

In 2006, FitFlop Founder Marcia Kilgore set her mind on a mission–to create the most comfortable footwear in the world. Collaborating with two British biomechanics, she created a triple-density Microwobbleboard(TM) midsole and launched the FitFlop(TM) sandal, the WALKSTAR(TM).

The newer SupercomFF(TM) midsole, engineered to diffuse underfoot pressure and deliver world-class ergonomic comfort, allows FitFlop to offer an even wider range of silhouettes.

Over 27 million pairs have been sold since they first started making shoes and are repeatedly told by their many happy customers that they make the most comfortable sandals in the world.

MIDSOLES EXPLAINED Their patent pending Microwobblebaord midsole technology fuses three diagonal sections of multi-density material into a seamless underfoot platform to absorb shock, diffuse pressure, and make your feet feel amazing!

The FitFlop slim line SupercomFF(TM) midsole is a deceptively cush, pressure-diffusing, double-density material and has been ergonomically engineered and shaped to fit under your feet so your shoes really 'move' you.

Latest Reviews

  • Superskate Denim Posted: Reviewer: from berkeley, ca Overall: 5 Stars Comfort: 5 Stars Look: 5 Stars
    These shoes are super cute, but run small compared to the lace up sneakers. Go up a size
  • Gladdie Lace-Up Posted: Reviewer: Overall: 3 Stars Comfort: 3 Stars Look: 4 Stars
    I've been waiting years for FitFlop to make a cute comfortable sandal. They are getting close. The style on this is excellent, not clunky or orthopedic looking. But they do not have the same support as traditional Fit Flops. They feel like your average sandal. I'm looking for something to trek all over Italy with and not sure these Fit the bill. A little pricey for a shoe without great support.
  • Bon Lizard Print Sandal Posted: Reviewer: Overall: 3 Stars Comfort: 4 Stars Look: 3 Stars
    I wanted to love these as an owner of at least 8 pairs of Fit Flops! I have an average width foot, not narrow and not wide. You know how some Fit Flops are loose on top of the foot (thong style)? These are very loose, the front strap hardly touched the top of my foot. Great cushion as expected but these were too loose on me.
  • Lattice Surfa? Posted: Reviewer: from NJ Overall: 5 Stars Comfort: 5 Stars Look: 5 Stars
    Just got my second pair of this style. Love gold color. I have a problem ankle and sensitive achilles tendons. I wear these as a sneaker alternative in nice weather - I'm able to run around in them without any pain or swelling. Does take one or two wears to break in strap but no problems after that. I prefer the V-style straps versus the straps that are more straight across at the top - think its more flattering.
  • Lattice Surfa? Posted: Reviewer: Overall: 1 Stars Comfort: 1 Stars Look: 3 Stars
    I've been wearing FitFlops for years - they're always so comfortable right out of the box and require no break-in. However, this model was awful. The footbed/sole material felt cheaper and less durable than my old FitFlops, and the material for the upper part of the shoe is very stiff. I had blisters within the first hour. I've been wary of ordering other FitFlops because I'm afraid they've lowered their materials and quality standards. Switching to Clarks.
  • Gladdie Lace-Up Posted: Reviewer: from California Overall: 2 Stars Comfort: 2 Stars Look: 2 Stars
    I have purchased many Fitplop sandals and never had a problem until now. Everything is different about these-they don't even come close to feeling like all the others I have from you. Very disappointed.
  • Kys Slide Posted: Reviewer: Overall: 3 Stars Comfort: 5 Stars Look: 5 Stars
    I typically wear a size 8.5 I tried these in an 8. They were huge. They are very wide as well
  • Superskate Posted: Reviewer: from Lewisburg, WV Overall: 5 Stars Comfort: 5 Stars Look: 4 Stars
    Nice shoes, very light and comfortable; it slipped at the heel so I am returning
  • Flip Leather Sandals Posted: Reviewer: Overall: 4 Stars Comfort: 4 Stars Look: 4 Stars
    I must agree with the previous review. They do run large. I am an 8.5 shoe and always order an 8 in sandals. I am exchanging the 8 for a 7 in hopes they fit better. Btw, I would also wear that top strap on my heel. It seemed way too big on top of foot. I will review again when I get the 7's.
  • Kys Slide Posted: Reviewer: from Chicago, Illinois Overall: 5 Stars Comfort: 5 Stars Look: 5 Stars
    I'm always a size 8 however these run a whole size larger. Had to return the 8 and purchase a 7 and it fits perfectly. These are so comfortable and stylish. A little pricey but worth it!