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About FitFlop

FitFlop(TM) believes that if you want to live an inspired life, you´ve got to start with a great foundation.

In 2006, FitFlop Founder Marcia Kilgore set her mind on a mission–to create the most comfortable footwear in the world. Collaborating with two British biomechanics, she created a triple-density Microwobbleboard(TM) midsole and launched the FitFlop(TM) sandal, the WALKSTAR(TM).

The newer SupercomFF(TM) midsole, engineered to diffuse underfoot pressure and deliver world-class ergonomic comfort, allows FitFlop to offer an even wider range of silhouettes.

Over 27 million pairs have been sold since they first started making shoes and are repeatedly told by their many happy customers that they make the most comfortable sandals in the world.

MIDSOLES EXPLAINED Their patent pending Microwobblebaord midsole technology fuses three diagonal sections of multi-density material into a seamless underfoot platform to absorb shock, diffuse pressure, and make your feet feel amazing!

The FitFlop slim line SupercomFF(TM) midsole is a deceptively cush, pressure-diffusing, double-density material and has been ergonomically engineered and shaped to fit under your feet so your shoes really 'move' you.

Latest Reviews

  • Surfa Posted: Jun 25, 2016 Reviewer: Penny Goldberg from phila area Overall: 3 Stars Comfort: 2 Stars Look: 5 Stars
    I've worn fitflops for several years - was always satisfied. These hurt between toes where strap attaches to arch over foot.
  • Cha Cha™ Posted: Jun 24, 2016 Reviewer: Barbara Corin from Florida Overall: 5 Stars Comfort: 5 Stars Look: 5 Stars
    I never could wear flipflops because I couldn't stand anything between my toes.When I saw my hairdressers wear them I decided to give them a chance, I was hooked. At this point I own at least a dozen pairs. This particular style is my favorite. I just received a second color. They are the right heel height and walking in them seems to give me a new spring...and Ladies, wait till you see how Zappos packs them! By the way, I was concerned about the beads falling apart. It never happens.
  • Lulu™ Posted: Jun 24, 2016 Reviewer: new jersey from Overall: 3 Stars Comfort: 3 Stars Look: 4 Stars
    Very hard to size these shoes. I used the template, ensured it was accurate, and chose the size indicated by the template. Yet, the shoes were too big.
  • Lulu™ Posted: Jun 24, 2016 Reviewer: Lisa Burke from Maine Overall: 3 Stars Comfort: 4 Stars Look: 5 Stars
    I normally wear a size 7 but I need a 6 in FitFlop. I have another pair that fits just fine but in this style my foot did not feel secure because the strap is too loose.
  • Crystall Slide Posted: Jun 24, 2016 Reviewer: Jill S from San Francisco CA Overall: 2 Stars Comfort: 2 Stars Look: 4 Stars
    As others have said, these run way too large. The straps are too loose. I am normally a 6.5-7.0. Due to reviews I ordered 6 - too large. Tried a 5 - they are still loose, but will probably keep - just won't wear them nearly as much as I'd hoped. too much movement of the straps causes irritation on top of my foot so while they stay on, I can't wear them for too long.
  • Novy Slide Posted: Jun 23, 2016 Reviewer: Gwen Sadowsky from Florida Overall: 5 Stars Comfort: 5 Stars Look: 5 Stars
    Very comfortable and stylish.
  • Aix Slide™ Posted: Jun 23, 2016 Reviewer: from Overall: 5 Stars Comfort: 5 Stars Look: 5 Stars
    Unlike some other reviews, I find the thinner sole still pretty comfortable. The foam sole does let my foot sink for a little arch support. I love the leather upper and lining, very stylish and wearable. (Pretty lavenderleather lining! I'm on the fence about these due to the crossover and where it hits my bigs toes. I've been hunting for a simple two strap across slide in grain leather like this. May keep because this dressier but almost as comfortable as my big squishy fit flops. I did go up 1/2 size to 9 in this. I wear 8s in original style ffs. I wear 8.5-9B in general.
  • Surfa Posted: Jun 23, 2016 Reviewer: from Overall: 5 Stars Comfort: 5 Stars Look: 5 Stars
    Very comfortable and great fit this is my second pair. I ordered a half size smaller. First pair I ordered a half size larger and they were big.
  • The Skinny Posted: Jun 23, 2016 Reviewer: Elise Langer from Fairfax Station, VA Overall: 3 Stars Comfort: 1 Stars Look: 5 Stars
    This was an odd fit. I wear a size 5, so I was happy to see these, and they're super cute, but the upper is big, as though they're using one from a bigger size. And the thong part between the toe...ouch! Too bad.
  • Lattice Surfa™ Posted: Jun 23, 2016 Reviewer: from Massachusetts Overall: 5 Stars Comfort: 5 Stars Look: 4 Stars
    I've never tried FitFlops before but I'm glad I did. These are great! I often have trouble with flip flop-type sandals because the strip that goes between my toes rubs and hurts. Not the case with these! The strip is flat and doesn't rub. And I love the platform and the support.
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