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About FitFlop

FitFlop(TM) believes that if you want to live an inspired life, you´ve got to start with a great foundation.

In 2006, FitFlop Founder Marcia Kilgore set her mind on a mission–to create the most comfortable footwear in the world. Collaborating with two British biomechanics, she created a triple-density Microwobbleboard(TM) midsole and launched the FitFlop(TM) sandal, the WALKSTAR(TM).

The newer SupercomFF(TM) midsole, engineered to diffuse underfoot pressure and deliver world-class ergonomic comfort, allows FitFlop to offer an even wider range of silhouettes.

Over 27 million pairs have been sold since they first started making shoes and are repeatedly told by their many happy customers that they make the most comfortable sandals in the world.

MIDSOLES EXPLAINED Their patent pending Microwobblebaord midsole technology fuses three diagonal sections of multi-density material into a seamless underfoot platform to absorb shock, diffuse pressure, and make your feet feel amazing!

The FitFlop slim line SupercomFF(TM) midsole is a deceptively cush, pressure-diffusing, double-density material and has been ergonomically engineered and shaped to fit under your feet so your shoes really 'move' you.

Latest Reviews

  • Jeweley Toe Post Posted: Aug 23, 2016 Reviewer: from Chicago suburbs Overall: 5 Stars Comfort: 5 Stars Look: 5 Stars
    Great looking sandal, but it runs very large. I am a size 5-5.5 in a sandal and I bought a 5 and it is enormous in length and width. It felt more like a 6.5
  • Superjelly Twist Posted: Aug 23, 2016 Reviewer: N.K. from Tucson, AZ Overall: 5 Stars Comfort: 5 Stars Look: 5 Stars
    I LOOOOOOVE these shoes! They are so comfortable, with excellent arch support and structural design. They are easy to get on and off, easy to clean, and wonderful for both standing and walking. They don't flip off easily while you are walking like many other slides. Additionally, I think it is super cute! I live in a fairly casual community, so I can even wear them for work. I liked them so much, I bought a back-up pair!
  • Lattice Surfa? Posted: Aug 23, 2016 Reviewer: from Hastings, Minnesota Overall: 5 Stars Comfort: 5 Stars Look: 5 Stars
    Great shoes and even greater service from Zappos! I like the fact that the base of the shoe is tan rather than white that "shows the dirt". Got the shoes the next day!
  • F-Sporty Ballerina Posted: Aug 23, 2016 Reviewer: from Overall: 1 Stars Comfort: 4 Stars Look: 5 Stars
    This is the smallest size available and the only one left in this size. One shoe was very stretched out and the other fit very well. So disappointed because it was very cute.
  • Lattice Surfa? Posted: Aug 23, 2016 Reviewer: Ach203 from Atlanta Metro Overall: 5 Stars Comfort: 5 Stars Look: 5 Stars
    I have a heel injury and suffer with chronic inflammation in my foot. Fit Flops are a great solution for my issues. I bought these after having worn others all summer. My only issue with them is that the toe strap took a long time to wear down and get comfortable. Other than that, I love these shoes.
  • Cha Cha Posted: Aug 22, 2016 Reviewer: from HI Overall: 5 Stars Comfort: 5 Stars Look: 5 Stars
    like the sandal. heard it runs big, so I order one size smaller however for my feet it still a little too wide. so recommend for wider feet
  • Lulu? Posted: Aug 21, 2016 Reviewer: Katrina Hogan from Bend , Oregon Overall: 5 Stars Comfort: 5 Stars Look: 4 Stars
    I've worn fitflops for yrs. They are the best sandal. They have great arch support. The Lulu never goes out of style. Something I learned the hard way, unless indicated buy a size smaller than what you wear.
  • Superchain Toe Post Posted: Aug 20, 2016 Reviewer: Sara Stewart from Florence, SC Overall: 5 Stars Comfort: 5 Stars Look: 4 Stars
    My third pair of FitFlops and every bit as comfortable. I bought them to wear to an outdoor wedding, and wore them for twelve straight hours very happily. The gold metallic, including the outsole, makes them quite dressy, although admittedly not dainty. I love 'em!
  • Lulu? Superglitz Posted: Aug 20, 2016 Reviewer: Mimi from Kinderlehrer Overall: 5 Stars Comfort: 5 Stars Look: 5 Stars
    Great sandals; great look; extremely comfortable. The sandal runs a bit biig and a little wide. I am a 51/2 and had to buy a 5. My daughter is a 6 and the 6 fits her. I would suggest that if you are a half size, order the size down.
  • Lattice Surfa? Posted: Aug 20, 2016 Reviewer: from murrieta, california Overall: 5 Stars Comfort: 5 Stars Look: 5 Stars
    The most comfortable footwear I currently own. As always, Zappos has the fastest delivery service and that makes me a very happy customer.
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