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About FitFlop

FitFlop(TM) believes that if you want to live an inspired life, you´ve got to start with a great foundation.

In 2006, FitFlop Founder Marcia Kilgore set her mind on a mission–to create the most comfortable footwear in the world. Collaborating with two British biomechanics, she created a triple-density Microwobbleboard(TM) midsole and launched the FitFlop(TM) sandal, the WALKSTAR(TM).

The newer SupercomFF(TM) midsole, engineered to diffuse underfoot pressure and deliver world-class ergonomic comfort, allows FitFlop to offer an even wider range of silhouettes.

Over 27 million pairs have been sold since they first started making shoes and are repeatedly told by their many happy customers that they make the most comfortable sandals in the world.

MIDSOLES EXPLAINED Their patent pending Microwobblebaord midsole technology fuses three diagonal sections of multi-density material into a seamless underfoot platform to absorb shock, diffuse pressure, and make your feet feel amazing!

The FitFlop slim line SupercomFF(TM) midsole is a deceptively cush, pressure-diffusing, double-density material and has been ergonomically engineered and shaped to fit under your feet so your shoes really 'move' you.

Latest Reviews

  • F-Sporty Ballerina Posted: Aug 26, 2016 Reviewer: Pam Kirtman from Ft. Lauderdale, FL Overall: 5 Stars Comfort: 5 Stars Look: 5 Stars
    Loved how they looked. Super light weight. But so wide at the heell
  • Ringer Toe Post? Posted: Aug 25, 2016 Reviewer: from california Overall: 5 Stars Comfort: 5 Stars Look: 5 Stars
    I read many reviews saying the sizing runs large so I ordered a 7. Had to return and reorder size 8 which is my normal size.
  • Lattice Surfa? Posted: Aug 25, 2016 Reviewer: Leasa from So Cal Overall: 5 Stars Comfort: 5 Stars Look: 5 Stars
    Super cute- saw them on someone first and since I already own 2 pair of FitFlops (a few years old already) I had to have them. Keepers - although they do run big- I usually wear a size 9 had to get a size 8. Luckily I tried them on in a store first and they didn't have the 8- ZAPPOS to the rescue!!
  • Pop Skate Perf Posted: Aug 25, 2016 Reviewer: catherine s dott from nc Overall: 5 Stars Comfort: 5 Stars Look: 5 Stars
    run large
  • Surfa Posted: Aug 25, 2016 Reviewer: from Overall: 4 Stars Comfort: 5 Stars Look: 4 Stars
    I felt that the straps were a little loose. I wish the straps would have fit a little tighter on my foot and I don't have a narrow foot. I love the comfort of the shoe.
  • Lulu? Superglitz Posted: Aug 25, 2016 Reviewer: Johanna Walters from New Kensington, PA Overall: 5 Stars Comfort: 5 Stars Look: 5 Stars
    I am a big fan of Fitflop. These are one of the few shoes that my feet don't hurt in. I must say that I didn't expect the super glitz to have a much stiffer sole than the regular Lulu. And I agree that they are cut a bit on the smaller side now. I still love the Fitflop brand, especially flip flop style, and love Zappos service !!
  • Superballerina Posted: Aug 25, 2016 Reviewer: from Overall: 5 Stars Comfort: 3 Stars Look: 5 Stars
    This is a really nice shoe of FirFlop and its true to size. I wear a normal 10 in a open toed fit flop and this fit no differently. I really didn't want to return but the opening top cut into my foot on the side. Love fit flops in general.They are my favorite go too. Disappointed that it didn't work.
  • Novy Posted: Aug 24, 2016 Reviewer: Patti LaFreniere from Oregon Overall: 3 Stars Comfort: 5 Stars Look: 5 Stars
    Sadly, I have to return. Cute but way to big around the foot - probably best for someone with wide feet and high arches. The color is more pink than I expected, but again very cute!
  • Lulu? Superglitz Posted: Aug 24, 2016 Reviewer: Erin from New york Overall: 5 Stars Comfort: 5 Stars Look: 5 Stars
    I love these shoes! They are super comfortable and can be worn during a long day of walking, even in an amusement park! They have a lot of cushion so if you have sensitive heels you can still wear them! They are have arch support. This is my third pair of fit flops and I would buy them again!
  • Love & Hope Sandal Posted: Aug 24, 2016 Reviewer: Terri Burns from Huntington Beach, CA Overall: 5 Stars Comfort: 5 Stars Look: 5 Stars
    My 7th pair of FitFlops. I live at the beach and I LIVE in these sandals. These are by far one of my favorite pair. Wore them all day yesterday straight out of the box. SO MANY compliments. With Love/Hope on my feet, I was amazed how many people noticed! I was hesitant in purchasing them at full price as I usually wait for sales, but I am so glad I did... they have the "FitFlop" feel. So comfortable, support my arches, walking on air all day. Will be purchasing the tan color... right NOW! :)
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