CJ by Cookie Johnson
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About CJ by Cookie Johnson
The newest premium denim contender comes from the most unexpected place, Cookie Johnson, the wife of sports legend and philanthropist Magic Johnson. With a keen eye for trends and how to wear them, Johnson despaired over the lack of premium denim for women with a figure like hers, fit, but curvy. "I couldn't find jeans to fit my body type," she explains. "It frustrated me to try on every pair in the store and leave with nothing." Over the years Johnson realized that her testimony was one of many women. So, instead of waiting for a brand to appear that would fill the void, she decided to create one.
A graduate of Michigan State University with a degree in Retailing of Clothing and Textiles, Cookie Johnson is collaborating with denim golden boy Michael Glasser, the mastermind behind Seven for all Mankind, Citizens of Humanity and current owner of Rich & Skinny to launch Cj by Cookie Johnson.
Through his own blue jean journey, Glasser, too, had uncovered this missing market for the woman who wants a designer look, but doesn't fit into the standard, slim cut of premium jeans. A few meetings later and Cj by Cookie Johnson answered that demand: a new premium denim line embracing real bodies in both fit and style. Call it fashion kismet.
With Johnson's instinct for fashion and Glasser's seasoned hand, Cj by Cookie Johnson is quickly becoming denim's new MVP. Johnson, meanwhile, is overwhelmed with the reactions she sees in dressing rooms across the country. "I've seen everything from tears of relief to sexy struts in front of the mirror," she smiles. "The confidence that great-fitting jeans give women is the most rewarding thing about creating Cj." Cj by Cookie Johnson debuted with an all-star line-up of styles: boot cut, straight leg, boyfriend, high-waist, and legging. At a price point of $145-$198 the line is available in sizes 24-38.
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CJ by Cookie Johnson
CJ by Cookie Johnson Reviews
These jeans have a good fit. I'm 6' tall, average build with a good booty. I ordered the tall size 10; it's my 2nd pair of the same style (the first one got too faded after a year and I like them really dark). Look especially great with good heels. I don't like them with peep toes. While I wish the tall had a little higher rise, they are forgiving enough with the stretch to halfway cover a small pooch, just have to make sure to pull them up a little once I sit down. One HUGE improvement over the 2012 version is the front pockets. They are deeper and don't pop out like my old pair. (being red, pockets were very noticeable when they'd pop out!). Also, the logo on the back pocket now matches the jeans vs. gold thread. (Nice change.) If you like a tighter fit, size down because they do stretch - I find the waist stretches out a bit more than the knees/hips. If you are thicker in the thigh, beware that they will fade a little between the legs. Wash separately the first few washes if you don't dry clean. Even in very cold water, they will fade onto other clothes.
I ordered the jeans in black and love the fit and the styling of the jeans. What I really do not like, however, is how flimsy and wrinkled the waistband is. It doesn't appear that any interfacing was used inside the waistband which would have given it better form. I own several other brands of premium jeans in addition to some basic $50 Levis and all of them have a nicer, smoother, more attractive looking waistband.
