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About Asics

ASICS® was founded on the belief that the best way to create a healthy and happy lifestyle is to promote sports. In fact, ASICS is an acronym from the famous Latin phrase "Anima Sana In Corpore Sano," which translates, "A Sound Mind in a Sound Body." Originating in Kobe, Japan over fifty years ago, ASICS shoes and ASICS clothing were introduced to the United States in 1977. Throughout the years and running beyond today, the ASICS philosophy imparts an incredible story of athletic performance and technical advancements.

ASICS shoes, apparel and bags are produced in a wide assortment to meet the needs of men, women and kids. ASICS has produced products filled with technological designs and features such as the revolutionary ASICS® GEL® Cushioning System. The ASICS® GEL-NIMBUS® and GEL-KAYANO running shoes benefited from such innovation and have enhanced the running experience for so many ASICS mens and ASICS womens aficionados. So on any given day, a runner can get fitted from head to toe with ASICS running clothes and running shoes. A feat Kihachiro Onitsuka would be very proud of to this day.

Running is one focus for this brand as ASICS produces products for training, volleyball, wrestling, track & field, cheerleading and field sports. ASICS kids shoes and ASICS kids clothing are made for the younger athletic market. Rounding out the brand’s product offering are ASICS bags to help meet the demands of your sporting desires.

To date, ASICS continues to put forth quality tested products designed to stand the rigors of elite and amateur athletes alike. Willing to try something new, and always staying ahead of the curve is how ASICS manages to stay true to it's namesake.

Asics Reviews

  • ASICS by Gel-Kayano® 20 Overall Rated: 5 stars! Comfort Rated: 5 stars! Look Rated: 5 stars! Oct 19, 2014 Anonymous from Colorado Springs, CO

    Loved the Kayono 19 so bought the newer version when I needed a new pair. Service from Zappos was excellent as always!!

  • ASICS by Gel-Kahana® 7 Overall Rated: 5 stars! Comfort Rated: 5 stars! Look Rated: 5 stars! Oct 19, 2014 Anonymous from Denver, Colorado

    Having just given up on my second pair of Brooks Beast 12s because they made the toe box shorter and narrower, I went looking for something else. The nice phone lady at Zappos went over several alternative options with me and we settled on Asics Gel-Kahana 7. After one month, using only the factory provided inserts I am totally delighted. True to size in length and width, they are lighter weight than the Beast 12, but offer me the extra stability I need for over-pronation problems. Now I just hope they do not stop making them, or messing with the design like Brooks did with the Beast. I hate it when shoe companies do that! Good job, Zappos customer service!

  • ASICS by GEL-Contend™ 2 Overall Rated: 5 stars! Comfort Rated: 5 stars! Look Rated: 5 stars! Oct 19, 2014 Anonymous from New York

    These are great sneakers for walking and running. I have a bad knee and wearing these sneakers I do not feel much pain. I highly recommend them.

  • ASICS by GEL-Quickwalk® Overall Rated: 5 stars! Comfort Rated: 5 stars! Look Rated: 5 stars! Oct 19, 2014 Marie from Albuquerque, NM

    Asics are my go to shoe. I have pain in my feet if the shoe is not perfect from the start. I can always count on Asics for comfort and there are many, many styles and colors to choose from.

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