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About Asics

ASICS® was founded on the belief that the best way to create a healthy and happy lifestyle is to promote sports. In fact, ASICS is an acronym from the famous Latin phrase "Anima Sana In Corpore Sano," which translates, "A Sound Mind in a Sound Body." Originating in Kobe, Japan over fifty years ago, ASICS shoes and ASICS clothing were introduced to the United States in 1977. Throughout the years and running beyond today, the ASICS philosophy imparts an incredible story of athletic performance and technical advancements.

ASICS shoes, apparel and bags are produced in a wide assortment to meet the needs of men, women and kids. ASICS has produced products filled with technological designs and features such as the revolutionary ASICS® GEL® Cushioning System. The ASICS® GEL-NIMBUS® and GEL-KAYANO running shoes benefited from such innovation and have enhanced the running experience for so many ASICS mens and ASICS womens aficionados. So on any given day, a runner can get fitted from head to toe with ASICS running clothes and running shoes. A feat Kihachiro Onitsuka would be very proud of to this day.

Running is one focus for this brand as ASICS produces products for training, volleyball, wrestling, track & field, cheerleading and field sports. ASICS kids shoes and ASICS kids clothing are made for the younger athletic market. Rounding out the brand’s product offering are ASICS bags to help meet the demands of your sporting desires.

To date, ASICS continues to put forth quality tested products designed to stand the rigors of elite and amateur athletes alike. Willing to try something new, and always staying ahead of the curve is how ASICS manages to stay true to it's namesake.

Asics Reviews

  • ASICS by GEL-Noosa Tri™ 9 Overall Rated: 3 stars! Comfort Rated: 3 stars! Look Rated: 3 stars! Jul 29, 2014 Anonymous

    I saw these on a friend and loved them but these are fakes. The colors on the sides should be patent leather like the blue around the laces. I am sending them back. I am disappointed in Zappos.

  • ASICS by Gel-Kinsei® 5 Overall Rated: 1 stars! Comfort Rated: 5 stars! Look Rated: 5 stars! Jul 29, 2014 James S. from Strongsville, Ohio

    Terrible, terrible, terrible. They started tearing apart in a month! If this wear my first pair of Asics I would never buy another. But I've bought a bunch and loved them all. This is the first pair of Asics I think are bad. They should cost about a tenth of this price.

  • ASICS by GEL-Cumulus® 15 Overall Rated: 4 stars! Comfort Rated: 4 stars! Look Rated: 4 stars! Jul 29, 2014 Tara from Washington, DC

    This is my second pair of Asics -- and consistent with my previous pair they run half a size small. (I usually order a women's 12, and need a 12.5 in these. I know, I know, I'm basically bigfoot. On the upside, these sneakers don't make my feet look as huge as they are.) This pair of sneakers has more structure/support around the sides/ankle than my previous pair, and the gel sole is pretty firm, but when I jump I can feel a lot of cushioning in there. They feel clunky when I'm sitting around in them, but walking doesn't feel clunky at all. I went with these over the nimbus because I'll use them primarily in the gym/walking as opposed to running, so the structure is helpful. (And also because the coloring is less obnoxious than the nimbus options. Usually I would never pick athletic shoes this way, but since I want to wear them walking around town, the neon pink and purple ones are just a bit too bright.) Only real complaint so far is that they seem to retain a lot of heat.

  • ASICS by GEL-Contend™ 2 Overall Rated: 5 stars! Comfort Rated: 5 stars! Look Rated: 5 stars! Jul 29, 2014 Anonymous from IA

    Asics shoes fit me very well. These are very comfortable and have great support. They arrived in a few days; no shipping charge and they were on sale! I am very pleased.

Zappos Family Core Value:

10. Be Humble