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Your new favorite place to shop for your classic sneakers, The_ONES you’ve always loved. We’re also sharing the stories of the people that keep us seriously inspired, The_ONES giving us life right now. Stay a while, we’ve got some fun stuff in store...

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Why Gum Soles Are the Perfect Soggy-Weather Sneaker

Unlike their white-sole cousins, gum-sole sneakers can take a beating and still look pretty dang pristine, their tan rubber hiding dings, scuffs, and stains. Dirty-snow puddles, you’ve met your match. The soles make light-colored uppers pop, but are neutral enough to complement pastels and juxtapose nicely with darker shades like navy and forest green. Shop more styles.


The Stories

A celebration of the people who inspire us and the classic kicks in their closets.
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Power Players: 10 Reasons We’re Kinda Obsessed with Brianna Hildebrand

We’ve partnered with one of the raddest publications in the game, PAPER magazine, to bring you Power Players, a series celebrating powerful ladies—trailblazers across art, music, fashion, and social advocacy—and their inspiring stories and out-of-bounds style.
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Lucy Chen

Home for the Weekend: The L.A ’Burbs With a Fashion Entrepreneur

A fashion up-and-comer goes back to her roots—gas-station hangs, strip-mall noodle shops, impromptu skate sessions—east of Los Angeles.
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Stan Smith

Meet the Artist: A 23-Year-Old Photographer Whose Work Isn't Always What It Seems

An exclusive interview with the man behind Adidas’ best-selling sneaker.
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One is the Loveliest Color

What happened when we gave photography’s newest star her pick of classic sneakers.
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Shop, Follow & Share

Head to our Instagram for some rad behind-the-scenes, first looks at classic (and new!) sneakers dropping & a celebration of your #WeAreTheOnes style.


Lauren Ledford

Hanging in the Lower East Side with a Darling of NYC’s Tattoo Scene

Lauren Ledford pulls on her classic kicks and shows us her neighborhood.

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