DIFF Eyewear: Using Fashion As A Force For Good

 

BRAND SPOTLIGHT

When it comes to designer eyewear, DIFF is a welcome sight for socially conscious consumers.

 

 

DIFF Eyewear is living up to its mission to use “fashion as a force for good” and is proving that they’re more than just a pretty face. Behind their trendy sunnies and glossy, celebrity-filled advertising is a socially responsible company with a charitable heart.
 
They’ve already donated over one million pairs of glasses to people in need and are taking it to another level by partnering with charities that offer no-cost surgeries and eye exams. The Southern California label isn’t just focused on global eye health, however. Their team volunteers time cleaning up beaches and supporting underserved communities at home, too.

 

Handcrafted, High Style

Designed in California and cut from a single piece of acetate, DIFF glasses are a step up from your run-of-the-mill, injection-molded basics. Their hands-on process produces frames that flex and fit more comfortably than their lesser quality counterparts, and an approachable price point keeps great taste within reach.
 
DIFF’s carefree beachside aesthetic meets smart millennial style in a line that offers fashion-forward sunglasses, prescription-ready frames and blue light blockers that fight digital eye strain.

 

DIFF Eyewear for Women


 

Giving the Gift of Sight

DIFF Eyewear has improved the lives of over a million people since they started their “buy one – give one” program in 2015. As their brand continues to grow, they’re dedicated to bringing the gift of sight to even more people across the planet. 
 
Recognizing that free glasses only address a small part of the need, DIFF has partnered with Sightsavers to provide vital ophthalmic treatments for populations without reliable access to healthcare. “Sightsavers is leading the charge in preventing avoidable blindness worldwide, and making sure as many people as possible can have the eyesight they deserve,” says Kelsey Sabo, DIFF’s charity marketing manager.

 

DIFF Eyewear for Men


 

 

Project DIFF’s Economic Empowerment

While working as a Peace Corps volunteer in Uganda, Sabo was contacted by DIFF to help distribute reading glasses in the area. She politely declined because she felt “the best community support came through forms of empowerment and education, not through handouts.”
 
Instead, she and a Ugandan school administrator named Abami Kennedy founded Project DIFF and began their partnership with the eyeglass brand. Using upcycled materials and traditional East African textiles, Project DIFF tailors create and sell vibrant kitenge pouches. All proceeds from the sunglass pouches go right back into the community, creating local jobs and supporting Kennedy’s school.  


 


 

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