Constantinople. Byzantium. Istanbul.
Throughout the centuries, Turkey’s most populous and historic cities have undergone many transformations. Within those transformations, another creation was taking place: Mavi Jeans.
Mavi was founded in 1991 in Istanbul and is a Turkish word for blue, which makes perfect sense because, just like their jeans, the name fits perfectly.
Mavi’s mission is to create an exceptional experience for their customers. They take responsibility for the high degree of trust their brand has earned, and they strive to meet the needs of various cultures, understandings and values. Mavi is a customer-centric brand that believes in superior quality and the “perfect fit” strategy.
Recently, Mavi has teamed up with New York-based PeaceLove, whose mission is to “create peace of mind through expressive arts and storytelling.”
Peacelove is cofounded by Jeff Sparr, a mental health advocate, teacher and self-taught artist who has battled Obsessive Compulsive Disorder much of his life.
In his early 20s, Jeff’s mind was overtaken by unwanted, irrational thoughts, and he was diagnosed with OCD. A friend later recommended painting as an outlet to reduce his anxiety and improve his mood.
This method worked, and Jeff soon shared this method with the children and staff at Butler Hospital, where he was both a patient and board member. Upon sharing his experience with hundreds of adults and kids over two months, Jeff witnessed first-hand the healing power of the arts.
Today, Mavi supports PeaveLove with three of their best styles, donating 10 percent of each Zappos sale from the following designs. So explore, shop and show your support!
Alexa Dark Brushed Shanti
A contemporary mid-rise skinny with room for curves, the Alexa provides comfortable coverage while maintaining a sexy, slim silhouette. The signature skinny has an amazing way of hugging the body for a flawless second-skin effect. Offered in a versatile indigo brushed wash with just the right amount of distinctive wear and great stretch, as well as contour-hugging holding power. With endless styling options to dress up or down, you almost don't need another pair of jeans.
Jake Dark Brushed Williamsburg
Put your feet up and relax in this classic regular-rise, slim leg jeans. With some room in the hip and thigh and a tapered cut from the knee down, the Jake offers a slim silhouette with just the right amount of slouch. The fabric has enough stretch to help you move with style throughout your day, and the classic indigo with distress treatment gives an aged appearance.
Alexa Ankle Mid-Rise Soft Shanti
Show off your favorite footwear with these mid-rise, skinny ankle pants. This is the ankle version of the Alexa skinny, with a mid-rise and contemporary slim silhouette. This ultra-smooth denim is incredibly soft and feel amazing to wear. The stretch fit holds its shape and contours to yours, with a flattering mid-rise that's contoured through the hip and thigh. The brushed fabric has light whiskering and fading across the front to give them that laid-back, lived-in appeal. The cropped ankle length makes them an ideal complement to flats and heels alike.
The Mavi brand embraces quality, innovativeness, passion, sincerity and respect. PeaceLove embraces these same values. Together they want to bring people together. After all, every one of us puts our pants on one leg at a time.