4 Influential Yoga Brands That Are Female-Founded
These companies are dedicated to designing clothes that inspire confidence. Thanks to innovative fabrics and flattering styles, they’re equally suitable for crushing a workout as they are for grabbing happy hour cocktails. (Hey, it’s all about balance, right?)
Even better, these four businesses are women-owned, and as it happens, they’re all headquartered in California. So, why is this important? Female entrepreneurs are making waves in what was traditionally a male-dominated workforce. Supporting them helps them succeed and inspire and empower other women to push the envelope and dream big. Further, female-led businesses are often small (and in this case, USA-based), and when they prosper, it helps create jobs and strengthen the local economy.
So go ahead and restock your athleisure wardrobe to the benefit of you, the economy, and womankind. Below, you’ll find a snapshot of a few badass brands that feel good to wear and support.
As evidenced in the name, Beyond Yoga apparel is designed for yoga … and everything else. But more importantly, it’s designed for every body. Cofounders Jodi Guber Brufsky, a former yoga instructor, and Michelle Wahler, whose background is in fashion and retail, created Beyond Yoga as a body-positive athleisure brand that promotes size inclusivity.
With sizes that run from XX-small to 3X plus and maternity, the women abide by a core value that is reflected throughout their product line: They want to design quality, confidence-boosting clothes that empower women of all sizes. The label’s luxuriously soft leggings have a cult following because — let’s face it — the perfect athleisure outfit always begins with the perfect pant.
According to the entrepreneurs, doing what’s best for women means prioritizing the environment, too. Beyond Yoga clothing is designed in LA, made in California, and manufactured responsibly from start to finish. Each of their manufacturing partners are Worldwide Responsible Accredited Production (WRAP) certified, meaning they uphold safety, lawful, humane and ethical standards set by an objective third party.
Year of Ours
Reminiscent of the days when you sat on high school bleachers for the big homecoming game, Year of Ours captures the style of “classic American sportswear” but with a modern twist.
The female-led label stands out because its vintage-inspired designs are multipurpose for wearing during workouts, weekends and any time in between. From crop tops that transition from the gym to dinner, to dresses fit for date night (with heels) or errands (with sneakers), their clothes epitomize sporty-casual in the best way possible.
With a range of fabrics like sculpting Active Jersey, textured Active Rib, cozy French Terry, and soft Velour, there’s a material for every activity, making these pieces your new favorite wardrobe staples. And in true American spirit, all Year of Ours clothes are made in the USA, in the company’s factory where they cut, print and sew onsite.
Think athletic gear is basic? Meet Koral, the women’s activewear brand with an edge.
As she hunted for workout clothes after moving to Los Angeles, Brazilian-born Ilana Kugel discovered that the options were poorly fitting and “neither feminine nor fashionable.” So, she decided to use her background in art, design and women’s swimwear to build a brand that embodied performance and style, made with cutting-edge fabrics that excelled at both.
The company uses nearly a dozen different materials to ensure each item has the perfect fit, feel and functionality. The fabrics include compressing, antibacterial, chlorine-resistant, and UV-protective properties (and much more), making them fit for any activity from land to sea.
If you’re looking to upgrade your workout wardrobe, Koral’s ever-popular lustrous leggings are an absolute essential. In addition to their legendary sheen, they’re also airy-light, supportive, and even suitable for swimming. Then maybe you, too, will feel the brand’s mantra: “In a world where you can be anything, be unstoppable.”
Founded by Kimberly Swarth, a devoted yogi (with a Masters in Movement Therapy), Venice Beach-based Onzie emphasizes playfulness and self-expression in its activewear.
Pronounced own-zee — as in, “own yourself inside and out, own your practice, own your choices, own your life,” explained Swarth in a story by The Sports Edit — the clothes are made with Free-Flow Fabric Technology. That means they’re breathable, functional, and flattering, plus they’re infused with love and authenticity since they’re designed, tested, and lived in by the team who make them.
Try adding some color into your life (and workout) by picking up a pair of Onzie’s signature graphic leggings or a strappy-back sports bra for a dose of fun.
The company is a champion of small business, creating jobs and supporting local employees with 99% of the cutting, sewing, and dyeing taking place in Los Angeles. You’ll also find this brand’s apparel available at other small businesses (like local yoga, spinning and dance studios), which further fosters a sense of community.