The People And Products Behind Inov-8
Everything inov-8 does is designed to celebrate the grit and glory of the committed athlete.
The Company Belief
inov-8 believes in natural running. Natural running involves taking running back to its most innate form, letting nothing alter the natural biomechanics of the foot and body. Natural running relies on the strength of the runner’s feet and legs rather than the cushioning or support of a shoe. The foot controls the shoe, not the other way around.
All inov-8 products are designed to be lightweight, minimal, and functional. They give runners the confidence and freedom to run hard through any environment and over any obstacle. The aim of their footwear is to keep the foot close to the ground so that runners can feel and adapt to the terrain beneath them. We offer a range of soles and cushioning. Each shoe provides the optimum grip and comfort for the terrain—from road to rocks, mud to sand, the mountains to the box.
inov-8 has a team of elite athletes who compete in a variety of disciplines all over the world, including mountain running, road running, triathlon, and CrossFit®. The brand is proud to have sponsored the World Mountain Running Association since 2004 and support grass root competitions and events across the globe. From the past to the future, what has and always will drive inov-8 is their passion for running.