Every year, hordes of thrifty masochists line up for a bizarre and beautiful ritual known as Black Friday.
Stressful for some, pure joy for others, the challenge of nabbing that must-have holiday gift at a discounted price is irresistible.
Not for the faint of heart, navigating an obstacle course of upturned carts, abandoned children and disheveled displays will take a combination of courage, calories and surefootedness.
Whether you want to introduce the kids to the golden era of gaming with a Nintendo NES Classic Edition or outsource household tasks with the latest smart home device, snagging an item of limited supply will take a calculated approach.
Regardless of what’s on this year’s wish list, remember: Any old pair of Chucks, or worse yet, high heels will put you at a disadvantage in the aisles. Adding a pair of battle-ready running shoes to your shopping strategy will improve starting speeds, cornering and endurance just when the poorly shod competition begins to fade.
Check out some of our favorite running shoes to give you a competitive edge and take home the Black Friday win!
New Balance Fresh Foam 1080v7
A stylish addition to the New Balance family, Fresh Foam 1080v7 features a blown rubber outsole with a geometric honeycomb design. Flex grooves offer the foot superior range of motion, and a no-sew upper construction keeps friction points to a minimum. The Fresh Foam’s energizing cushioning will keep you in it for the long haul, from the starting line to the checkout line.
Mizuno Wave Prophecy 6
In the wee hours of Black Friday, mall parking lots are fraught with unseen perils. Frenzied drivers — sleep deprived and recovering from food comas — pose a risk to your victory before the event even begins. Lacing up a pair of Mizunos with a pop of color and rainbow reflectivity increases visibility and chances of survival. The Mizuno Wave Prophecy 6 features a cloudwave sole for dreamlike comfort. If you must awake before dawn, you should probably reward yourself with premium cushioning and a pumpkin spice something or other.
Altra Footwear Lone Peak 3
Strike fear in the hearts of opponents by arriving Black Friday morning in the Altra Footwear Lone Peak 3. Built to perform on the gnarliest of trails, snowy sidewalks, wet aisles and Home Alone-inspired booby traps are no match for these Altras. You may not be carrying a 60-liter pack through the mountains, but you can show other shoppers you mean business in a bold trail shoe loaded with traction and attitude.
Saucony Hurricane ISO 3
Perfect for navigating Black Friday disaster zones, the Saucony Hurricane ISO 3 keeps you nimble without weighing you down. The lightweight road running shoe adapts to the changes of a foot in motion and utilizes ISOFIT technology for individualized support. With 20 percent more cushioning than previous Hurricane models, you can weather the holiday shopping storm in ultimate comfort.
Brooks Adrenaline GTS 17
The Brooks Adrenaline GTS 17 is a classic road shoe, designed to cushion your impact on hard surfaces like city streets and superstore floors. The dynamic design encourages proper running mechanics and smooth gait transitions while adjusting to the wearer’s gender, weight and stride. With all the guesswork out of the way, you’re free to channel those fight or flight hormones into outfoxing your opponents and securing the last 4K TV.