Who What Wear® is fashion for the people, by the people, inspired by street style, and curated by Who What Wear editors. In 2006, former Elle veterans Katherine Power and Hillary Kerr were the first to see the white space and bring the visual quality of magazines online, making it 100% shoppable.
Who What Wear is a digitally-born, data-driven fashion platform with a connected community of over 17 million millennial women. Led by editorial expertise and co-created with its community, the Who What Wear collection delivers trend-forward pieces that speak to stylish women with an experimental spirit. The mission of Who What Wear is to make style accessible to women everywhere.