Mara Hoffman founded her eponymous label in 2000, directly after graduating from Parsons School of Design in New York City. Over the past 15 years, the label evolved organically into a lifestyle brand which today spans Women’s Ready to Wear, Swimwear, Childrenswear, and Bridal, and remains privately owned by Hoffman.
Historically known for her signature prints and silhouettes, Hoffman’s recent compass points toward simpler, textural pieces that celebrate the female form, highlighting powerful feminine aesthetics. Hoffman, who serves as both the company’s President and Creative Director, is a true, living embodiment of her designs, and takes inspiration from her own travels around the world as well as the beauty of everyday life.
Headquartered in New York City with her close-knit team, Hoffman believes strongly in mindful and conscious design and manufacturing practices, which are at the crux of the company’s ethos.