Kari’s story begins in Voss, the small town caught between the Norwegian fjords and mountains, where she was born and raised. Kari's Norwegian heritage has not only given her a talent for skiing, but also an eye for design and a unique passion for creativity. Even during the height of her skiing career, Kari somehow found ways to develop that creativity. In between training and competing, you would find Kari knitting beanies and customizing her own ski wear. Creating designs that were to become so popular amongst friends and fellow skiers around the world, that in 2002 she decided to turn her hobby into business. And so the Kari Traa ® brand was born.
The Kari Traa ® collection has grown from that small selection of feminine headgear into a complete, extensive brand for active girls. A strong color palette, an unmistakable design and the highest technical quality is found in every item, from underwear to outerwear. Even today, fond childhood memories, the rugged Norwegian nature, harsh weather conditions and a strong sense of Scandinavian traditions are still the sources of inspiration for Kari Traa’s designs. Sportswear designed to perfectly fit the female body, but still fulfill the needs of an active, sporty and adventurous lifestyle. For Kari there are no contradictions between style and performance...
The Kari Traa ® brand was launched internationally in 2006, and is now firmly established in twelve other European countries, with constant growth in every market. The year 2015 marked a new milestone for the brand as it entered the US market. Overseas sales have already shown that American girls also appreciate the unique blend of usability and style. And throughout the world, the spirit and drive of Kari Traa to inspire girls to DARE TO PLAY, is carried out by sporty and daring ambassadors.
Each spreading Kari's high performance training wear and encouragement: For girls, by girls.