At the forefront of the trend-setting scene HUGO™ men's styles stand for avant-garde design. HUGO represents the progressive man who stands at the center of the scene, whose style captures the attention of the room at only one glance. Boundary-pushing designs and unbridled creativity mark out this collection of clothing, shoes, and accessories.

HUGO clothing defines the look of the man who lives at the fashion frontier, testing the limits while defining the trend. Graphic tees, sport shirts, polo shirts, jackets, sweaters, and cardigans, along with casual trousers and jeans, define the collection. This core of basics forms the backbone of an impeccable wardrobe, while motorcycle jackets, bomber jackets, peacoats, and virgin wool scarves fill out the body. HUGO shoes complete the look with sandals, sneakers, hi-tops, and oxfords with burnished leather touches. Working with premium fabrics, exclusive cuts, and unique screenprinted designs, the HUGO collections sets the standard for modern style.

No man wants to be lost in the crowd, but the HUGO man sets himself apart, an individual who knows how to stand out. For the man of distinction, the clean lines and innovative looks of the HUGO collection ensure his place at the head of the day's style. respects your privacy. We don't rent or sell your personal information to anyone.

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