In 1978, Margaretha and Wolfgang Ley presented their first collection under the name “ESCADA – Sporty Elegance.” This event laid the foundation for a new business idea that was as simple as it was successful: the “democratization” of elite haute couture. ESCADA offered: top quality in fabrics, fit and workmanship at affordable prices; sophisticated, imaginative design and extremely comfortable wear; a coordinate system with individual components that were perfectly color-coordinated to allow mixing & matching through several seasons.
ESCADA has interpreted its brand values in a new, updated way: cool glamour, sensual femininity and modern elegance are the hallmarks of the ESCADA brand line. ESCADA stands for fashion dressing women appropriately for every occasion. The brand offers a lifestyle concept filled with everything from must-have everyday items for business and leisure to red carpet occasions. The ESCADA woman is naturally drawn to the limelight and loves a feminine and glamorous yet fresh, modern style. The ESCADA SPORT line today represents creative casualwear for sexy, dynamic women with a youthful spirit who love an easy, uncomplicated and relaxed chic. The collection focuses on knitwear, jersey, outerwear and denim and offers items that can be mixed and matched. Exclusive, enchanting color palettes highlight seasonal trends and prints in every collection. Innovative fabrics, high quality detailing and embroideries as well as excellent fit and exclusive workmanship reinforce the high-end level of all ESCADA collections.