Benny Gold

Benny Gold Logo
Over the past decade, Benny Gold™ has grown from a small side project to one of streetwear’s more celebrated labels. The San Francisco based brand emphasizes the importance of staying true to your passions, growing up without growing old, and a DIY work ethic.

After freelancing as a graphics designer, Benny Gold decided to start simple. The original glider logo was inspired by the old mantra Stay Gold and was printed on a sticker that was posted all around town. While staying true to the Stay Gold concept, the foundation of the brand was born.

Benny Gold spreads their paper plane philosophy, ever young, always moving, through skateboard and streetwear styles including screen print tees, five-panel hats, caps, chinos, and jeans. Various collaborations and guest artist series have made Benny Gold a distinct name in the industry.

While wearing Benny Gold, remember to kick, push, coast, and most importantly… Stay Gold.

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