In a non-stop world, racing forward at breakneck speed, we find time to balance work, play, love and life. From an early morning spin class to back-to-back meetings, to a late dinner with friends, we are redefining the meaning of living an active life. ALALA is a luxury women's activewear brand with a sophisticated downtown attitude that was created for precisely the way we live today. Taking inspiration from their lives in New York City, ALALA created their line for you, the modern style-setters who demand both the best in fashion, and function from your gear.
The name ALALA comes from the Greek goddess. Her name signifies a battle cry, a call to arms. ALALA represents all that we aspire to be as modern women. We live our lives with the audacity to believe that we can do it all and have it all. The universe is our oyster and every day is another opportunity to make our mark on the world.