About | What We Live By
What We Live By
Our core values
At Zappos, our 10 Core Values are more than just words. They're a way of life.
In January 2005, Zappos polled employees on what they thought the company’s core values should be. Hundreds of ideals were submitted, which resulted in 37 foundational themes. This list was further narrowed down, and on February 14, 2006, the Core Values were introduced.
Besides being distinctive, these beliefs create a framework for Zappos’ actions. These values guide everything we do, including how we interact with our employees, how we interact with our customers and community, and how we interact with our vendors and business partners.
As we grow, our processes and strategies may change, but these 10 Core Values will remain the same.
Deliver WOW Through Service
Embrace and Drive Change
Create Fun and A Little Weirdness
Be Adventurous, Creative, and Open-Minded
Pursue Growth and Learning
Build Open and Honest Relationships With Communication
Build a Positive Team and Family Spirit
Do More With Less
Be Passionate and Determined
The four C’s
Since our humble beginnings, Zappos has been a customer-obsessed company that focuses on delivering a WOW experience. We aim to inspire the world by showing it’s possible to simultaneously deliver happiness to customers, as well as employees, vendors, and the community, in a long-term, sustainable way.
This vision led Zappos to deliver happiness through the four C’s: Commerce, Customer Service, Company Culture, Community.
As Zappos continues to transform and scale, we want to ensure the four C’s remain top of mind in our day-to-day business operations. This means offering shoppers more clothing styles and variety, reimagining ways to exceed customer expectations, protecting and growing our company culture, and serving communities near and far.