Zappos has entered the world of athlete influencers ...
But with an entirely new mindset.
We’re changing the way the way business is conducted — and it’s anything but #basic.
Earlier this year, when Zappos and Skylar Diggins-Smith expressed interest in formulating a partnership, both sides quickly realized an agreement would be as certain as a fast-break layup.
On the court, Diggins-Smith is known as a ferocious, hungry competitor. At Notre Dame, she led her team to two NCAA championship game appearances and is the only basketball player (men’s or women’s) to have reached more than 2,000 points, 500 rebounds, 500 assists and 300 steals.
Today, she’s a three-time WNBA all-star and leads the Dallas Wings in points and minutes played. Furthermore, the guard was recently named the Western Conference Player of the Week for games played June 19-25.
But it’s not the razzle-dazzle Diggins-Smith does on the court that makes Zappos so head over sneakers. It’s her social status away from the game that’s so alluring. From international model and fashionista to hands-on philanthropist, one could say the two sides fit like a basketball inside the rim.
In between games, we caught up with Diggins-Smith to not only welcome her to the Zappos Family but to get her take on basketball, what this new partnership means to her, as well as find out her go-to looks when she's not suited up!
First and foremost, congratulations on being named the Associated Press Player of the Week! What does this honor mean to you?
It’s an honor to be recognized — but I always stress that this is a team sport. I have an amazing support system both on and off the court, my teammates, my coaches; we don’t win anything solo.
Last year, you signed a multi-year contract with the Dallas Wings, and many consider you the face of the franchise. What on-the-court goals have you set for yourself this year?
On the court, I want to be better than I was last year. I want to be the best leader and teammate I can be.
How about off the court?
Every year, I just want to do better than the previous year. I want to be a positive role model for individuals in fitness, in self-love, confidence. Every year, if I can touch people in a different way than I did the year before, that is the win. And if I’m living to the best of my ability, that is always the outcome.
Tell us a bit about your foundations, Shoot 4 The Sky and Skylar’s Scholars, and why community involvement and philanthropy are so important to you?
All the lessons you take with you throughout life get started in formative years, those years where everything is new. I want to be a part of showing kids you don’t have to be the best, but you have to do your best. That is the focus of both Skylar Scholars and Shoot 4 The Sky camps.
You and Zappos recently spun up a partnership. Why are you excited to work with us, and why should we be excited to work with you?
I think this is an organic partnership. I love expressing myself through my personal style and have developed a passion for clothing and fashion. What I love most about fashion is that its individuality, diversity of trends, and letting my personality shine through clothes.
What Zappos core value describes you best, and why?
I would say I most identify with is “be adventurous, creative, and open-minded.” I’ve always believed that you cannot be afraid to take risks, learning from successes and failures along the way. On the floor, I pride myself on being a crafty player and leader, executing the game plan, but understanding the importance of making adjustments along the way.
How would you define your sense of style?
Besides your Dallas Wings uniform, what’s your go-to outfit?
My go-to involves denim, a nice sneaker and comfy top with some of my favorite accessories.
As an athlete, what are your thoughts on athleisure?
I appreciate the versatility of the athleisure trend. As someone who is always on the move, it allows me to stay ready. I also think the trend embodies my style. Finally, health and fitness are a passion of mine, so athleisure is an extension of that. I don’t see this trend going away anytime soon.
Where do you find your wardrobe inspiration?
Anywhere. I pay attention to womenswear and menswear, everyday street style, current trends (magazines, Pinterest), along with trial and error.
List five items in your closet you can’t live without.
Leather jacket, dark wash skinny jeans, basic tee, sneakers and a jean jacket.
What’s the one accessory every woman should own? Why?
The perfect basic heel. It goes with everything and can be worn every day!
How many shoes do you own? Is there a certain design you love most?
Too many. I would say about 200, ranging from court shoes to casual sneakers and heels.
You’re getting ready for back-to-back away games, and you need two outfits. What are you packing?
One dress option and one casual outfit with pants, heels, jacket and choker.
To discover even more of Skylar Diggin-Smith's top products and styles, you can do so by clicking here!