Pumping On The Fly: Zappos And Mamava Team Up In ATL
For more than 80 percent of new mothers, breastfeeding is an essential part of their day-to-day.
Each year, more research is uncovering the benefits of mothers who nurse their babies. These findings show newborns have a lower rate of illness and infections, and breastfeeding can even help prevent certain cancers in women. As a result, it’s a trend that has continued to climb over the past decade.
The problem is, many women struggle to breastfeed over a sustained period. Not because they don’t want to. But due to a lack of feasibility and accommodations.
According to a Centers for Disease Control report, just 22 percent of mothers exclusively breastfeed their babies at six months. Although the reasons for quitting differ, many signs point to the length of a woman’s maternity leave.
In the workplace, many women find themselves without a dedicated place to pump. That means having to do so in bathrooms, broom closets and dark, discrete corners of the office. Unfortunately, those aren’t the weirdest places mamas have had to pump their breast milk.
That is until Mamava came along.
Mamava for mamas
Birthed in 2006, Mamava is a business dedicated to transforming the culture of pumping, making it more accommodating and inviting for all moms. And their lactation pods and suites are doing just that.
These mindfully designed spaces are being set up in offices and public areas across the country to offer privacy and a calm environment for mothers who pump for their babies. Whether at work, a concert, or an airport, Mamava gives women a secure, dignified location to nurse on the go.
“We have never wanted to hide breastfeeding — our goal is to do just the opposite by raising the profile of this natural human function, and celebrating the realities of the logistics involved in taking on breastfeeding.”
When it comes to breastfeeding in public, moms have options. But the act of pumping can leave one feeling discouraged. I myself have pumped for three children, and it still conjures up extreme anxiety when I think back to its many obstacles. Fortunately, long gone are the days of nursing in a cramped, unclean environment, and Mamava’s pods offer the space moms need, plus additional features.
Starting February 8, Zappos.com is proud to announce its collaboration with Mamava to provide dedicated areas for nursing moms.
To coincide with “Don’t Cry Over Spilled Milk Day,” Zappos will celebrate its multiyear partnership and install six of Mamava’s Original suites at Atlanta’s Hartsfield-Jackson airport, the busiest in the world.
Not only will these pods provide calm and privacy in a chaotic environment, but they’ll be “Zappified” for additional comfort and convenience with breast wipes, disposable nursing pads and trash bins for every mom’s needs. Each suite will also be cleaned multiple times a day to ensure the most sanitary environment for traveling mothers.
Mothers using the Mamava mobile app can even find the nearest airport suite to use during layovers, monitor their breastfeeding goals and create a more soothing experience with white noise and letdown sounds. Now, that’s a WOW moment moms everywhere can get behind.
Breastfeeding and pumping can be a difficult job; Zappos thinks mothers deserve a little luxury on the fly!