Zappos.com - Powered by Service
Zappos Library Purple Cow SKU #7424898(View on Zappos.com Classic)
Product Information:
Title:
Purple Cow: Transform Your Business by Being Remarkable [Revised and Expanded]
Synopsis:
You're either a Purple Cow or you're not. You're either remarkable or invisible. Make your choice.
Face it, the checklist of tired 'P's marketers have used for decades to get their product noticed -Pricing, Promotion, Publicity, to name a few-aren't working anymore. There's an exceptionally important 'P' that has to be added to the list. It's Purple Cow.
Cows, after you've seen one, or two, or ten, are boring. A Purple Cow, though...now that would be something. Purple Cow describes something phenomenal, something counterintuitive and exciting and flat out unbelievable. Every day, consumers come face to face with a lot of boring stuff-a lot of brown cows-but you can bet they won't forget a Purple Cow. And it's not a marketing function that you can slap on to your product or service. Purple Cow is inherent. It's built right in, or it's not there. Period.
In Purple Cow, Seth Godin urges you to put a Purple Cow into everything you build, and everything you do, to create something truly noticeable. It's a manifesto for marketers who want to help create products that are worth marketing in the first place.
About the Author:
Seth Godin is an entrepreneur, a sought-after lecturer, a monthly columnist for Fast Company, and an all-around business gadfly. He's the bestselling author of Permission Marketing, Unleashing the Ideavirus, The Big Red Fez, Survival Is Not Enough, and Purple Cow.
Product Details
Format: Hardcover, 160 pages; Imprint: Portfolio (May 2003); Subject: Marketing; ISBN: 9781591840213; Dimensions: 7½ x 5½ inches.
Find something wrong in this description? Help us fix it! Report An Error
Customer Feedback
This product has no reviews
Write a Review of This ProductAdditional Brand Information
Many of our customers and partners ask us, "What inspires the Zappos culture and the mantra POWERED by SERVICE?" In essence, "What WOWs Zappos?" One way we can share that with our community is the Zappos Library. Here you'll find a collection of books that get us fired up about our customers, the products we buy, and the world we live in. Each of these books can be found in the front lobby of our offices and are widely read and discussed throughout the company. We hope you'll be as WOW'd by them as we are.
