At the inception of BSA was a man and a vocation, that of Georges Bidegain who founded in 1936 in the Southwest of France, in Pau, a company devoted solely to making children’s shoes. A vocation that, as early as 1949 gave birth to the now famous BABYBOTTE. This revolutionary style asserted itself very quickly as “the” baby shoe. BABYBOTTE even stars on television at the feet of Florence, the main character of the famous Magic Round-about.

The success of the BABYBOTTE brand put Bidegain S.A. in a leadership position in the market of first step shoes. But BSA didn’t stop at that. In 1959, the company invested in corrective shoes developing the brand “Le Loup Blanc”. In 1975 the new brand was “TROTTY” for the 3 to 10 year olds, replaced in 1999 by TTY.