Toobydoo™ is a children's wear lifestyle design label founded in New York. It embodies the style and spirit of the exploring kid and the fun of play. It is about the philosopher’s Plato and Sartre’s famous quote "to be, is to do."
Launched to critical acclaim with their Fall 2009 collection, Toobydoo is a mini-lifestyle concept with multiple product categories, including baby, boys, girls and swimwear for newborns to 10-year-olds.
Toobydoo has a modern, urban, sophisticated aesthetic. Key design elements are signature stripe patterns and geometric prints. Toobydoo clothing is created in modern silhouettes and in the softest custom designed fabrics, such as cotton-cashmere and stretch cotton blends. All products are designed with function and comfort in mind and are machine washable.
Toobydoo has been featured in major print media and television. Toobydoo designs have also been worn in feature films and on the red carpet. In addition, Toobydoo was voted best design for swimwear among major designer brands by a leading Danish style magazine. Toobydoo was also recognized as a trendsetter by fashion forecasters.
Toobydoo is the brand of choice for the stylish, active kid from New York to Paris to Tokyo. Tooby is to do... enjoy your Tooby’s!