SWEAR is a London based footwear brand founded in 2001 by young entrepreneur Jose Neves, whose history in the fashion industry includes creating the SIX Showroom in London and more recently the cutting edge fashion destination Farfetch.com.
SWEAR is synonymous with the casual sneaker hybrid shoe, leading the contemporary fashion footwear market by continually playing with silhouettes and updating shoe traditions to complement ever changing fashion opinions. Over the last decade SWEAR has collaborated with many leading brands and designers including Fred Perry, Denim Is Everything, Cassette Playa, BestOne, Hummel as well as many well-known artists and musicians.
SWEAR has attracted immense attention from the International press; some of the world’s greatest magazines are raving about this fresh, innovative label. It has also attracted the eye of creative people in the fashion, music and film industries. Fashion conscious artists, writers, musicians, and actors have been spotted everywhere sporting SWEAR footwear.
SWEAR commemorated its 10th anniversary with a popup store aptly named THE10SPACE in the Old Truman Brewery in East London, showcasing the best of the brand's 10 years of design, exclusively curated projects, and collaborations.